Bosch vs Smeg:Which is more popular?
In September 2026, Smeg had more branded searches than Bosch among home appliance brands in New Zealand. Smeg had about 11,000 branded searches, while Bosch had 7,840. Smeg made up 14.5% of all home appliance brand searches we track, and Bosch accounted for 10.3%. When we asked ChatGPT and Google AI Overviews about home appliance brands, Bosch appeared in all five answers and Smeg in none.
Who do people search for more?
Smeg, about 41% more searches than Bosch
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Top home appliance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch appeared in all five answers. Smeg did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bosch1st
Fisher & Paykel2nd
LG3rd
Miele4th
Haier5th
Mitsubishi Electric6th
Westinghouse7th
Beko8th
Samsung9th- Smeg–
- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Miele4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LG4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Haier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mitsubishi Electric2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Westinghouse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beko1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home appliance brands
5 answers
Asked ChatGPT
“Which home appliance brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best home appliance brands in New Zealand?”
Asked ChatGPT
“What's the best home appliance brand in New Zealand for everyday family cooking?”
Searched Google, AI Overview
“best home appliance brand”
Searched Google, AI Overview
“best fridge brand nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Bosch or Smeg more popular in search?
This chart shows how often people search Google for Bosch and Smeg by name. Each line represents a brand's share of searches for all 11 home appliance brands we track, month by month, from searches in New Zealand.
Share of searches by month for Smeg, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Smeg | Haier | Bosch | Samsung | Westinghouse | Miele | LG | Electrolux | Beko | Mitsubishi Electric |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 8.5% | 15.4% | 10.5% | 9% | 6.3% | 6.4% | 5.6% | 4.7% | 3.3% | 1.7% |
| Nov 2025 | 31% | 8% | 14.2% | 9.8% | 8.6% | 5.8% | 7.6% | 5.3% | 4.6% | 3.2% | 1.8% |
| Dec 2025 | 29.1% | 8.5% | 15.6% | 10% | 8.8% | 5.9% | 6.3% | 5.3% | 5.5% | 3.3% | 1.7% |
| Jan 2026 | 28.2% | 7.5% | 16% | 10.2% | 8.6% | 6.1% | 6.3% | 6.1% | 5.6% | 3.7% | 1.8% |
| Feb 2026 | 30.3% | 6.8% | 14.5% | 9.7% | 8.3% | 5.6% | 6.7% | 7.6% | 4.9% | 3.4% | 2.3% |
| Mar 2026 | 31.6% | 6.3% | 12.9% | 9.4% | 8.1% | 5.8% | 6.5% | 9.6% | 4.2% | 3.1% | 2.4% |
| Apr 2026 | 27.8% | 7% | 15.2% | 10.1% | 8.8% | 6.5% | 6.5% | 7.1% | 5% | 3.3% | 2.7% |
| May 2026 | 30% | 6.5% | 13.9% | 11.3% | 8.2% | 5.9% | 7% | 7% | 4.6% | 3.4% | 2.2% |
| Jun 2026 | 29.8% | 7.3% | 13.8% | 9.8% | 8.5% | 5.9% | 6.5% | 7.9% | 4.8% | 3.3% | 2.3% |
| Jul 2026 | 30.2% | 13.8% | 12.8% | 10% | 6.6% | 5.5% | 5.1% | 5.5% | 4.4% | 3.1% | 2.9% |
| Aug 2026 | 27.5% | 17.3% | 12.7% | 8.8% | 8.1% | 5.6% | 5% | 6.1% | 3.9% | 2.9% | 2% |
| Sep 2026 | 26.4% | 14.5% | 14.1% | 10.3% | 7.8% | 6.5% | 6% | 4.9% | 4.5% | 3.4% | 1.8% |
How has the Bosch and Smeg comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Smeg took it in July 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among home appliance brands in New Zealand moved from 10.5% to 10.3%, and its estimated monthly branded searches moved from 7.6K to 7.8K.
- Across the 12 months ending September 2026, Smeg’s share of searches among home appliance brands in New Zealand moved from 8.5% to 14.5%, and its estimated monthly branded searches moved from 6.1K to 11K.
How did search popularity change for New Zealand home appliance brands in September 2026?
2 changes
In September 2026, Bosch gained share of searches among home appliance brands in New Zealand, from 8.8% to 10.3%.
In September 2026, Smeg lost share of searches among home appliance brands in New Zealand, from 17.3% to 14.5%.
How are branded searches counted?
22 search terms
Brandwave collects information about searches that people make online using Bosch’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bosch
7 branded search terms
- bosch 10kg washing machine
- bosch cooktop
- bosch dishwasher
- bosch dryer
- bosch fridge
- bosch oven
- bosch washing machine
Smeg
15 branded search terms
- smeg
- smeg appliances
- smeg aus
- smeg cocotte
- smeg dishwasher
- smeg fridge
- smeg home appliances
- smeg kitchen
- smeg microwaves
- smeg oven
- smeg promotions
- smeg range hoods
- smeg sale
- smeg stoves
- smeg washing machine
Other head-to-heads among home appliance brands
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