Brandwave

Fisher & Paykel vs Haier:Which is more popular?

In September 2026, Fisher & Paykel had more branded searches than Haier among home appliance brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Haier had 10,700. Fisher & Paykel made up 26.4% of all home appliance brand searches we track, and Haier accounted for 14.1%. When we asked ChatGPT and Google AI Overviews about home appliance brands, Fisher & Paykel appeared in four of the five answers and Haier in three. Fisher & Paykel was mentioned before Haier in every answer that named either.

Among home appliance brands in New Zealand in September 2026

Who do people search for more?

Fisher & Paykel, about 88% more searches than Haier

Fisher & Paykel 20.1K searchesHaier 10.7K searches

Who does AI mention more?

Fisher & Paykel, mentioned in 4 of 5 answers, Haier in 3

Fisher & Paykel in 4 of 5Haier in 3 of 5

Who does AI recommend more?

Fisher & Paykel, named ahead of Haier in 4 of 4 answers

Fisher & Paykel first in 4Haier never first

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Top home appliance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Haier was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fisher & Paykel was listed before Haier in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. LG3rd
  4. Miele4th
  5. Haier5th
  6. Mitsubishi Electric6th
  7. Westinghouse7th
  8. Beko8th
  9. Samsung9th
  10. Smeg–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitsubishi Electric2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westinghouse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about home appliance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Fisher & Paykel or Haier more popular in search?

This chart shows how often people search Google for Fisher & Paykel and Haier by name. Each line represents a brand's share of searches for all 11 home appliance brands we track, month by month, from searches in New Zealand.

Fisher & Paykel and Haier among home appliance brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Haier. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelSmegHaierBoschSamsungWestinghouseMieleLGElectroluxBekoMitsubishi Electric
Oct 202528.6%8.5%15.4%10.5%9%6.3%6.4%5.6%4.7%3.3%1.7%
Nov 202531%8%14.2%9.8%8.6%5.8%7.6%5.3%4.6%3.2%1.8%
Dec 202529.1%8.5%15.6%10%8.8%5.9%6.3%5.3%5.5%3.3%1.7%
Jan 202628.2%7.5%16%10.2%8.6%6.1%6.3%6.1%5.6%3.7%1.8%
Feb 202630.3%6.8%14.5%9.7%8.3%5.6%6.7%7.6%4.9%3.4%2.3%
Mar 202631.6%6.3%12.9%9.4%8.1%5.8%6.5%9.6%4.2%3.1%2.4%
Apr 202627.8%7%15.2%10.1%8.8%6.5%6.5%7.1%5%3.3%2.7%
May 202630%6.5%13.9%11.3%8.2%5.9%7%7%4.6%3.4%2.2%
Jun 202629.8%7.3%13.8%9.8%8.5%5.9%6.5%7.9%4.8%3.3%2.3%
Jul 202630.2%13.8%12.8%10%6.6%5.5%5.1%5.5%4.4%3.1%2.9%
Aug 202627.5%17.3%12.7%8.8%8.1%5.6%5%6.1%3.9%2.9%2%
Sep 202626.4%14.5%14.1%10.3%7.8%6.5%6%4.9%4.5%3.4%1.8%

How has the Fisher & Paykel and Haier comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand home appliance brands in September 2026?

2 changes

  1. In September 2026, Haier gained share of searches among home appliance brands in New Zealand, from 12.7% to 14.1%.

  2. In September 2026, Fisher & Paykel lost share of searches among home appliance brands in New Zealand, from 27.5% to 26.4%.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Fisher & Paykel’s and Haier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fisher & Paykel

5 branded search terms

  • fisher & paykel
  • fisher and paykel
  • fisher paykel
  • fisher paykel dishdrawer
  • fisherpaykel

Haier

15 branded search terms

  • haier
  • haier ac
  • haier appliances
  • haier cooktop
  • haier dishwasher
  • haier dryer
  • haier freezer
  • haier fridge
  • haier fridge freezer
  • haier hwt60fvw2
  • haier induction cooktop
  • haier oven
  • haier refrigerator
  • haier upright freezer
  • haier wash machine

How the Brand Demand Index is measured

Other head-to-heads among home appliance brands

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