How popular isHaier?
In September 2026, people searched for Haier by name about 11,400 times in New Zealand, about the same as the previous year. These searches made up 14.1% of all New Zealand home appliance brand searches, placing Haier third out of 11 brands. When we asked both ChatGPT and Google AI Overviews about home appliance brands, Haier appeared in three of the five answers and was the fifth most recommended of the 11.
Haier is the third most searched of 11 competitors and the fifth most recommended in AI answers.
Fisher & PaykelShare of searches 26.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
SmegShare of searches 14.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
HaierShare of searches 14.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
BoschShare of searches 10.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SamsungShare of searches 7.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
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Top home appliance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Haier was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Haier is the fifth most recommended of the 11.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bosch1st
- Fisher & Paykel2nd
LG3rd
Miele4th- Haier5th
Mitsubishi Electric6th
Westinghouse7th
Beko8th- Samsung9th
- Smeg–
- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Miele4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LG4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Haier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mitsubishi Electric2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Westinghouse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beko1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home appliance brands
5 answers
Asked ChatGPT
“Which home appliance brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best home appliance brands in New Zealand?”
Asked ChatGPT
“What's the best home appliance brand in New Zealand for everyday family cooking?”
Searched Google, AI Overview
“best home appliance brand”
Searched Google, AI Overview
“best fridge brand nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which home appliance brands compete with Haier?
Share of searches by month for Fisher & Paykel, Smeg, Haier, Bosch, Samsung, Westinghouse, Miele, LG, Electrolux, Beko. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Smeg | Haier | Bosch | Samsung | Westinghouse | Miele | LG | Electrolux | Beko | Mitsubishi Electric |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 8.5% | 15.4% | 10.5% | 9% | 6.3% | 6.4% | 5.6% | 4.7% | 3.3% | 1.7% |
| Nov 2025 | 31% | 8% | 14.2% | 9.8% | 8.6% | 5.8% | 7.6% | 5.3% | 4.6% | 3.2% | 1.8% |
| Dec 2025 | 29.1% | 8.5% | 15.6% | 10% | 8.8% | 5.9% | 6.3% | 5.3% | 5.5% | 3.3% | 1.7% |
| Jan 2026 | 28.2% | 7.5% | 16% | 10.2% | 8.6% | 6.1% | 6.3% | 6.1% | 5.6% | 3.7% | 1.8% |
| Feb 2026 | 30.3% | 6.8% | 14.5% | 9.7% | 8.3% | 5.6% | 6.7% | 7.6% | 4.9% | 3.4% | 2.3% |
| Mar 2026 | 31.6% | 6.3% | 12.9% | 9.4% | 8.1% | 5.8% | 6.5% | 9.6% | 4.2% | 3.1% | 2.4% |
| Apr 2026 | 27.8% | 7% | 15.2% | 10.1% | 8.8% | 6.5% | 6.5% | 7.1% | 5% | 3.3% | 2.7% |
| May 2026 | 30% | 6.5% | 13.9% | 11.3% | 8.2% | 5.9% | 7% | 7% | 4.6% | 3.4% | 2.2% |
| Jun 2026 | 29.8% | 7.3% | 13.8% | 9.8% | 8.5% | 5.9% | 6.5% | 7.9% | 4.8% | 3.3% | 2.3% |
| Jul 2026 | 30.2% | 13.8% | 12.8% | 10% | 6.6% | 5.5% | 5.1% | 5.5% | 4.4% | 3.1% | 2.9% |
| Aug 2026 | 27.5% | 17.3% | 12.7% | 8.8% | 8.1% | 5.6% | 5% | 6.1% | 3.9% | 2.9% | 2% |
| Sep 2026 | 26.4% | 14.5% | 14.1% | 10.3% | 7.8% | 6.5% | 6% | 4.9% | 4.5% | 3.4% | 1.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 26.4% | 20.1K | -18.8% | -1.1 points | |
| 2, held 2nd | 14.5% | 11K | -29.4% | -2.9 points | |
| 3, held 3rd | 14.1% | 10.7K | -6.4% | +1.4 points | |
| 4, held 4th | 10.3% | 7.8K | -0.88% | +1.5 points | |
| 5, held 5th | 7.8% | 6K | -18.7% | -0.3 points | |
| 6, moved from 7th to 6th | 6.5% | 4.9K | -2.6% | +0.9 pointsmoved from 7th to 6th | |
| 7, moved from 8th to 7th | 6% | 4.5K | +1.6% | +1 pointsmoved from 8th to 7th | |
| 8, moved from 6th to 8th | 4.9% | 3.7K | -32.7% | -1.3 pointsmoved from 6th to 8th | |
| 9, held 9th | 4.5% | 3.5K | -1.1% | +0.7 points | |
| 10, held 10th | 3.4% | 2.6K | -3% | +0.4 points | |
| 11, held 11th | 1.8% | 1.4K | -24% | -0.2 points |
26.4%
Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -1.1 points.
2.
Smeg14.5%
Held 2nd. 11K estimated branded searches, -29.4% vs prior month. Share -2.9 points.
3.
Haier14.1%
Held 3rd. 10.7K estimated branded searches, -6.4% vs prior month. Share +1.4 points.
4.
Bosch10.3%
Held 4th. 7.8K estimated branded searches, -0.88% vs prior month. Share +1.5 points.
5.
Samsung7.8%
Held 5th. 6K estimated branded searches, -18.7% vs prior month. Share -0.3 points.
6.5%
Moved from 7th to 6th. 4.9K estimated branded searches, -2.6% vs prior month. Share +0.9 points.
7.
Miele6%
Moved from 8th to 7th. 4.5K estimated branded searches, +1.6% vs prior month. Share +1 points.
8.
LG4.9%
Moved from 6th to 8th. 3.7K estimated branded searches, -32.7% vs prior month. Share -1.3 points.
4.5%
Held 9th. 3.5K estimated branded searches, -1.1% vs prior month. Share +0.7 points.
10.
Beko3.4%
Held 10th. 2.6K estimated branded searches, -3% vs prior month. Share +0.4 points.
1.8%
Held 11th. 1.4K estimated branded searches, -24% vs prior month. Share -0.2 points.
Compare popularity between Haier and its closest rivals
Every comparison with Haier
15 comparisons
How has branded search demand for Haier changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Haier in New Zealand held steady, from 11.8K to 11.4K.
- Across the 12 months ending September 2026, Haier’s share of searches among home appliance brands in New Zealand decreased from 15.4% to 14.1%.
- Across the 12 months ending September 2026, Haier’s share of searches among home appliance brands in New Zealand peaked at 16% in January 2026 and was lowest at 12.7% in August 2026.
- Across the 12 months ending September 2026, Haier fell from 2nd to 3rd among home appliance brands in New Zealand.
How did search popularity change for New Zealand home appliance brands in September 2026?
6 changes
In September 2026, Westinghouse overtook LG to rank 6th among home appliance brands in New Zealand, with 6.5% of the searches.
In September 2026, Miele overtook LG to rank 7th among home appliance brands in New Zealand, with 6% of the searches.
In September 2026, Bosch gained share of searches among home appliance brands in New Zealand, from 8.8% to 10.3%.
In September 2026, Haier gained share of searches among home appliance brands in New Zealand, from 12.7% to 14.1%.
In September 2026, Electrolux gained share of searches among home appliance brands in New Zealand, from 3.9% to 4.5%.
In September 2026, Smeg lost share of searches among home appliance brands in New Zealand, from 17.3% to 14.5%.
How are Haier’s branded searches counted?
20 search terms
Brandwave collects information about searches that people make online using Haier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- haier
- haier ac
- haier appliances
- haier bar fridge
- haier beverage fridge
- haier cooktop
- haier dishwasher
- haier dryer
- haier freezer
- haier fridge
- haier fridge freezer
- haier hwt60fvw2
- haier induction cooktop
- haier integrated dishwasher
- haier oven
- haier refrigerator
- haier upright freezer
- haier wash machine
- haier washer dryer
- haier wine fridge
Do you work for Haier? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Haier compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Home appliance brands | 3rd of 11 | 14.1% | Shown above |
| Freestanding oven brands | 3rd of 8 | 13.3% | Show ranking |
| Undercounter fridge brands | 4th of 6 | 6% | Show ranking |
| Washing machine brands | 2nd of 6 | 19.7% | Show ranking |
| Fridge brands | 2nd of 8 | 8.2% | Show ranking |
| Clothes dryer brands | 4th of 7 | 7.2% | Show ranking |
| Chest freezer brands | 2nd of 6 | 9.3% | Show ranking |
| Dishwasher brands | 3rd of 7 | 7.8% | Show ranking |
| Upright freezer brands | 2nd of 8 | 9.6% | Show ranking |
| Fridge freezer brands | 2nd of 7 | 9.8% | Show ranking |
| Refrigerator double door brands | 2nd of 6 | 9.2% | Show ranking |
| Deep freezer brands | 1st of 5 | 43% | Show ranking |
| Bar fridge brands | 1st of 5 | 39.5% | Show ranking |
| Mini fridge brands | 1st of 4 | 57.3% | Show ranking |
Is Haier your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.