How popular isHaier?
In September 2026, people searched for Haier by name about 11,400 times in New Zealand, about the same as the previous year. These searches made up 7.8% of all New Zealand dishwasher brand searches, placing Haier third out of seven brands. When we asked both ChatGPT and Google AI Overviews about dishwasher brands, Haier appeared in four of the five answers and was the fourth most recommended of the seven.
Haier is the third most searched of 7 competitors and the fourth most recommended in AI answers.
Fisher & PaykelShare of searches 74.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
MieleShare of searches 11%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
HaierShare of searches 7.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
BoschShare of searches 2.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
BekoShare of searches 1.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top dishwasher brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Haier was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Haier is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Haier4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Samsung1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dishwasher brands
5 answers
Asked ChatGPT
“Which dishwasher brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dishwasher brands in New Zealand?”
Asked ChatGPT
“What's the best dishwasher brand in New Zealand for a family kitchen?”
Searched Google, AI Overview
“dishwashers nz”
Searched Google, AI Overview
“slimline dishwasher”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which dishwasher brands compete with Haier?
Share of searches by month for Fisher & Paykel, Miele, Haier, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Miele | Haier | Bosch | Beko | Samsung | LG |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 73.1% | 10.7% | 9.4% | 2.1% | 2.3% | 1.4% | 0.99% |
| Nov 2025 | 73% | 12.9% | 8.1% | 1.9% | 1.6% | 1.4% | 1.1% |
| Dec 2025 | 74.3% | 10.4% | 8.5% | 1.8% | 2.1% | 1.8% | 1.1% |
| Jan 2026 | 72.4% | 10.6% | 10.2% | 2.1% | 2.3% | 1.4% | 1% |
| Feb 2026 | 74.3% | 11.4% | 8.2% | 2% | 2% | 1.2% | 0.88% |
| Mar 2026 | 76.7% | 11% | 6.8% | 1.7% | 1.7% | 1.2% | 0.9% |
| Apr 2026 | 72.8% | 10.8% | 9.6% | 2.1% | 1.9% | 1.4% | 1.3% |
| May 2026 | 74.3% | 11.6% | 8.2% | 2% | 2% | 1% | 0.91% |
| Jun 2026 | 74.6% | 10.8% | 8.3% | 2% | 2.1% | 1% | 1.1% |
| Jul 2026 | 78.1% | 8.4% | 7.7% | 1.9% | 1.9% | 1.1% | 0.93% |
| Aug 2026 | 76.6% | 9.2% | 8.1% | 1.9% | 1.6% | 1.5% | 1% |
| Sep 2026 | 74.7% | 11% | 7.8% | 2.3% | 1.6% | 1.5% | 1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.7% | 20.1K | -18.8% | -1.9 points | |
| 2, held 2nd | 11% | 3K | -0.67% | +1.8 points | |
| 3, held 3rd | 7.8% | 2.1K | -19.5% | -0.3 points | |
| 4, held 4th | 2.3% | 620 | -1.6% | +0.4 points | |
| 5, held 5th | 1.6% | 440 | -17% | 0 points | |
| 6, held 6th | 1.5% | 400 | -18.4% | 0 points | |
| 7, held 7th | 1% | 280 | -15.2% | 0 points |
74.7%
Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -1.9 points.
2.
Miele11%
Held 2nd. 3K estimated branded searches, -0.67% vs prior month. Share +1.8 points.
3.
Haier7.8%
Held 3rd. 2.1K estimated branded searches, -19.5% vs prior month. Share -0.3 points.
4.
Bosch2.3%
Held 4th. 620 estimated branded searches, -1.6% vs prior month. Share +0.4 points.
5.
Beko1.6%
Held 5th. 440 estimated branded searches, -17% vs prior month. Share 0 points.
6.
Samsung1.5%
Held 6th. 400 estimated branded searches, -18.4% vs prior month. Share 0 points.
7.
LG1%
Held 7th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.
Compare popularity between Haier and its closest rivals
Every comparison with Haier
15 comparisons
How has branded search demand for Haier changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Haier in New Zealand held steady, from 11.8K to 11.4K.
- Across the 12 months ending September 2026, Haier’s share of searches among dishwasher brands in New Zealand decreased from 9.4% to 7.8%.
- Across the 12 months ending September 2026, Haier’s share of searches among dishwasher brands in New Zealand peaked at 10.2% in January 2026 and was lowest at 6.8% in March 2026.
How did search popularity change for New Zealand dishwasher brands in September 2026?
4 changes
In September 2026, Miele gained share of searches among dishwasher brands in New Zealand, from 9.2% to 11%.
In September 2026, Fisher & Paykel lost share of searches among dishwasher brands in New Zealand, from 76.6% to 74.7%.
Estimated monthly branded searches for Beko in New Zealand fell 33.3% over 12 measured months, from 660 to 440 in September 2026.
Estimated monthly branded searches for Haier in New Zealand fell 20.7% over 12 measured months, from 2.7K to 2.1K in September 2026.
How are Haier’s branded searches counted?
20 search terms
Brandwave collects information about searches that people make online using Haier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- haier
- haier ac
- haier appliances
- haier bar fridge
- haier beverage fridge
- haier cooktop
- haier dishwasher
- haier dryer
- haier freezer
- haier fridge
- haier fridge freezer
- haier hwt60fvw2
- haier induction cooktop
- haier integrated dishwasher
- haier oven
- haier refrigerator
- haier upright freezer
- haier wash machine
- haier washer dryer
- haier wine fridge
Do you work for Haier? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Haier compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Home appliance brands | 3rd of 11 | 14.1% | Show ranking |
| Freestanding oven brands | 3rd of 8 | 13.3% | Show ranking |
| Undercounter fridge brands | 4th of 6 | 6% | Show ranking |
| Washing machine brands | 2nd of 6 | 19.7% | Show ranking |
| Fridge brands | 2nd of 8 | 8.2% | Show ranking |
| Clothes dryer brands | 4th of 7 | 7.2% | Show ranking |
| Chest freezer brands | 2nd of 6 | 9.3% | Show ranking |
| Dishwasher brands | 3rd of 7 | 7.8% | Shown above |
| Upright freezer brands | 2nd of 8 | 9.6% | Show ranking |
| Fridge freezer brands | 2nd of 7 | 9.8% | Show ranking |
| Refrigerator double door brands | 2nd of 6 | 9.2% | Show ranking |
| Deep freezer brands | 1st of 5 | 43% | Show ranking |
| Bar fridge brands | 1st of 5 | 39.5% | Show ranking |
| Mini fridge brands | 1st of 4 | 57.3% | Show ranking |
Is Haier your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.