Brandwave

How popular isBeko?

In September 2026, people searched for Beko by name about 2,570 times in New Zealand, a 6.2% increase from the previous year. These searches made up 1.6% of all New Zealand dishwasher brand searches, placing Beko fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about dishwasher brands, Beko did not appear in any of the answers.

Search and AI answers in September 2026

Beko is the fifth most searched of 7 competitors and not listed in any AI answer.

  1. Fisher & PaykelShare of searches 74.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. MieleShare of searches 11%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. HaierShare of searches 7.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. BoschShare of searches 2.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. BekoShare of searches 1.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Beko did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Miele3rd
  4. Haier4th
  5. LG5th
  6. Samsung6th
  7. Beko–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haier4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dishwasher brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which dishwasher brands compete with Beko?

Beko against dishwasher brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Miele, Haier, Bosch, Beko. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelMieleHaierBoschBekoSamsungLG
Oct 202573.1%10.7%9.4%2.1%2.3%1.4%0.99%
Nov 202573%12.9%8.1%1.9%1.6%1.4%1.1%
Dec 202574.3%10.4%8.5%1.8%2.1%1.8%1.1%
Jan 202672.4%10.6%10.2%2.1%2.3%1.4%1%
Feb 202674.3%11.4%8.2%2%2%1.2%0.88%
Mar 202676.7%11%6.8%1.7%1.7%1.2%0.9%
Apr 202672.8%10.8%9.6%2.1%1.9%1.4%1.3%
May 202674.3%11.6%8.2%2%2%1%0.91%
Jun 202674.6%10.8%8.3%2%2.1%1%1.1%
Jul 202678.1%8.4%7.7%1.9%1.9%1.1%0.93%
Aug 202676.6%9.2%8.1%1.9%1.6%1.5%1%
Sep 202674.7%11%7.8%2.3%1.6%1.5%1%

  1. 1.Fisher & Paykel

    74.7%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -1.9 points.

  2. 2.Miele

    11%

    Held 2nd. 3K estimated branded searches, -0.67% vs prior month. Share +1.8 points.

  3. 3.Haier

    7.8%

    Held 3rd. 2.1K estimated branded searches, -19.5% vs prior month. Share -0.3 points.

  4. 4.Bosch

    2.3%

    Held 4th. 620 estimated branded searches, -1.6% vs prior month. Share +0.4 points.

  5. 5.Beko

    1.6%

    Held 5th. 440 estimated branded searches, -17% vs prior month. Share 0 points.

  6. 6.Samsung

    1.5%

    Held 6th. 400 estimated branded searches, -18.4% vs prior month. Share 0 points.

  7. 7.LG

    1%

    Held 7th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.

Compare popularity between Beko and its closest rivals

Every comparison with Beko

13 comparisons

How has branded search demand for Beko changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Beko in New Zealand rose from 2.4K to 2.6K.
  • Across the 12 months ending September 2026, Beko’s share of searches among dishwasher brands in New Zealand decreased from 2.3% to 1.6%.
  • Across the 12 months ending September 2026, Beko fell from 4th to 5th among dishwasher brands in New Zealand.

How did search popularity change for New Zealand dishwasher brands in September 2026?

4 changes

  1. In September 2026, Miele gained share of searches among dishwasher brands in New Zealand, from 9.2% to 11%.

  2. In September 2026, Fisher & Paykel lost share of searches among dishwasher brands in New Zealand, from 76.6% to 74.7%.

  3. Estimated monthly branded searches for Beko in New Zealand fell 33.3% over 12 measured months, from 660 to 440 in September 2026.

  4. Estimated monthly branded searches for Haier in New Zealand fell 20.7% over 12 measured months, from 2.7K to 2.1K in September 2026.

How are Beko’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Beko’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • beko
  • beko appliances
  • beko dishwasher
  • beko dryer
  • beko fridge
  • beko integrated dishwasher
  • beko oven
  • beko washing machine

Do you work for Beko? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Beko compete?

Beko is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands10th of 113.4%Show ranking
Freestanding oven brands7th of 81%Show ranking
Oven and cooktop brands7th of 70.99%Show ranking
Chest freezer brands6th of 61.4%Show ranking
Dishwasher brands5th of 71.6%Shown above
Upright freezer brands6th of 81.6%Show ranking
Integrated dishwasher brands6th of 71.7%Show ranking
Fridge freezer brands5th of 71.7%Show ranking
Slimline dishwasher brands4th of 61.7%Show ranking
Condenser tumble dryer brands3rd of 51.8%Show ranking
Under counter freezer brands2nd of 327.3%Show ranking
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