Brandwave

Oven and cooktop brands in New Zealand:Which brands are most popular in search?

In August 2026, Fisher & Paykel was the most searched among oven and cooktop brands in New Zealand, with an estimated 51.5K branded searches and 45.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Fisher & Paykel45.3%
  2. Smeg19.8%
  3. Miele11.5%
  4. Bosch11.4%
  5. Westinghouse6.1%
  6. Electrolux5.9%

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Share of SearchLeaderboard

Compare the oven, cooktop and rangehood brands New Zealand kitchens install. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among oven and cooktop brands in New Zealand, by month

Share of Search by month for Fisher & Paykel, Smeg, Miele, Bosch, Westinghouse, Electrolux. The figures are in the table below the chart.

View monthly share of search table
MonthFisher & PaykelSmegMieleBoschWestinghouseElectrolux
Oct 202549.4%10.9%14.3%12.5%6.5%6.3%
Nov 202551%10.2%15.2%11.3%5.9%6.3%
Dec 202549%11%14.6%11.8%6.3%7.3%
Jan 202650.4%10%13.5%12.2%6.6%7.4%
Feb 202652.9%9.1%12.9%12.5%6.2%6.5%
Mar 202652.8%8.5%13.4%12.6%6.5%6.2%
Apr 202650.5%9.3%13.7%12.8%6.7%6.9%
May 202652.3%8.2%13.3%13.8%6.1%6.2%
Jun 202653.4%8.9%12.8%12.8%5.9%6.3%
Jul 202647.6%15.7%11.8%12.9%5.9%6.1%
Aug 202645.3%19.8%11.5%11.4%6.1%5.9%
Sep 2026——————

This month’s ranking, August 2026

  1. held 1st · 51.5K estimated branded searches · -8.9% vs prior month · -2.3 points

  2. 2.Smeg

    19.8%

    held 2nd · 22.5K estimated branded searches · +20.3% vs prior month · +4 points

  3. 3.Miele

    11.5%

    moved from 4th to 3rd · 13.1K estimated branded searches · -6.6% vs prior month · -0.3 points

  4. 4.Bosch

    11.4%

    moved from 3rd to 4th · 12.9K estimated branded searches · -15.5% vs prior month · -1.5 points

  5. moved from 6th to 5th · 7K estimated branded searches · +0.14% vs prior month · +0.3 points

  6. moved from 5th to 6th · 6.7K estimated branded searches · -8.3% vs prior month · -0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among oven and cooktop brands in New Zealand?

In August 2026, Fisher & Paykel was the most searched among oven and cooktop brands in New Zealand, with an estimated 51.5K branded searches and 45.3% estimated Share of Search within this set. Smeg is in 2nd place, 25.5 percentage points behind at 19.8% Share of Search.

New Zealand oven and cooktop brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Fisher & Paykel49.4% → 45.3%53.4%Jun 202645.3%Aug 20261st
Smeg10.9% → 19.8%19.8%Aug 20268.2%May 20264th → 2nd
Miele14.3% → 11.5%15.2%Nov 202511.5%Aug 20262nd → 3rd
Bosch12.5% → 11.4%13.8%May 202611.3%Nov 20253rd → 4th
Westinghouse6.5% → 6.1%6.7%Apr 20265.9%Jul 20265th
Electrolux6.3% → 5.9%7.4%Jan 20265.9%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among oven and cooktop brands in New Zealand decreased from 49.4% to 45.3%.
  • Across the 11 months ending August 2026, Smeg’s estimated Share of Search among oven and cooktop brands in New Zealand increased from 10.9% to 19.8%.
  • Across the 11 months ending August 2026, Miele’s estimated Share of Search among oven and cooktop brands in New Zealand decreased from 14.3% to 11.5%.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among oven and cooktop brands in New Zealand decreased from 12.5% to 11.4%.
  • Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among oven and cooktop brands in New Zealand peaked at 53.4% in June 2026 and was lowest at 45.3% in August 2026.
  • Across the 11 months ending August 2026, Smeg’s estimated Share of Search among oven and cooktop brands in New Zealand peaked at 19.8% in August 2026 and was lowest at 8.2% in May 2026.
  • Across the 11 months ending August 2026, Miele’s estimated Share of Search among oven and cooktop brands in New Zealand peaked at 15.2% in November 2025 and was lowest at 11.5% in August 2026.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among oven and cooktop brands in New Zealand peaked at 13.8% in May 2026 and was lowest at 11.3% in November 2025.
  • Across the 11 months ending August 2026, Electrolux’s estimated Share of Search among oven and cooktop brands in New Zealand peaked at 7.4% in January 2026 and was lowest at 5.9% in August 2026.
  • Across the 11 months ending August 2026, Smeg rose from 4th to 2nd among oven and cooktop brands in New Zealand.
  • Across the 11 months ending August 2026, Miele fell from 2nd to 3rd among oven and cooktop brands in New Zealand.
  • Across the 11 months ending August 2026, Bosch fell from 3rd to 4th among oven and cooktop brands in New Zealand.
  • Across the 11 months ending August 2026, Westinghouse and Electrolux held steady: their estimated Share of Search among oven and cooktop brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand oven and cooktop brands in August 2026?

  1. In August 2026, Smeg gained estimated Share of Search among oven and cooktop brands in New Zealand, from 15.7% to 19.8%.

  2. In August 2026, Fisher & Paykel lost estimated Share of Search among oven and cooktop brands in New Zealand, from 47.6% to 45.3%.

  3. In August 2026, Bosch lost estimated Share of Search among oven and cooktop brands in New Zealand, from 12.9% to 11.4%.

  4. Miele’s estimated Share of Search among oven and cooktop brands in New Zealand has lost ground for 3 months in a row, from 13.3% to 11.5% in August 2026.

  5. In August 2026, Westinghouse rose from 6th to 5th among oven and cooktop brands in New Zealand.

  6. In August 2026, Electrolux fell from 5th to 6th among oven and cooktop brands in New Zealand.

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