Oven and cooktop brands in New Zealand:Which brands are most popular in search?
In August 2026, Fisher & Paykel was the most searched among oven and cooktop brands in New Zealand, with an estimated 51.5K branded searches and 45.3% estimated Share of Search within this set.
Fisher & Paykel45.3%Smeg19.8%
Miele11.5%
Bosch11.4%
Westinghouse6.1%
Electrolux5.9%
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Share of SearchLeaderboard
Compare the oven, cooktop and rangehood brands New Zealand kitchens install. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fisher & Paykel, Smeg, Miele, Bosch, Westinghouse, Electrolux. The figures are in the table below the chart.
View monthly share of search table
| Month | Fisher & Paykel | Smeg | Miele | Bosch | Westinghouse | Electrolux |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.4% | 10.9% | 14.3% | 12.5% | 6.5% | 6.3% |
| Nov 2025 | 51% | 10.2% | 15.2% | 11.3% | 5.9% | 6.3% |
| Dec 2025 | 49% | 11% | 14.6% | 11.8% | 6.3% | 7.3% |
| Jan 2026 | 50.4% | 10% | 13.5% | 12.2% | 6.6% | 7.4% |
| Feb 2026 | 52.9% | 9.1% | 12.9% | 12.5% | 6.2% | 6.5% |
| Mar 2026 | 52.8% | 8.5% | 13.4% | 12.6% | 6.5% | 6.2% |
| Apr 2026 | 50.5% | 9.3% | 13.7% | 12.8% | 6.7% | 6.9% |
| May 2026 | 52.3% | 8.2% | 13.3% | 13.8% | 6.1% | 6.2% |
| Jun 2026 | 53.4% | 8.9% | 12.8% | 12.8% | 5.9% | 6.3% |
| Jul 2026 | 47.6% | 15.7% | 11.8% | 12.9% | 5.9% | 6.1% |
| Aug 2026 | 45.3% | 19.8% | 11.5% | 11.4% | 6.1% | 5.9% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.3% | 51.5K | -8.9% | -2.3 points | |
| 2, held 2nd | 19.8% | 22.5K | +20.3% | +4 points | |
| 3, moved from 4th to 3rd | 11.5% | 13.1K | -6.6% | -0.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 11.4% | 12.9K | -15.5% | -1.5 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 6.1% | 7K | +0.14% | +0.3 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 5.9% | 6.7K | -8.3% | -0.3 pointsmoved from 5th to 6th |
45.3%
held 1st · 51.5K estimated branded searches · -8.9% vs prior month · -2.3 points
2.
Smeg
19.8%
held 2nd · 22.5K estimated branded searches · +20.3% vs prior month · +4 points
3.
Miele11.5%
moved from 4th to 3rd · 13.1K estimated branded searches · -6.6% vs prior month · -0.3 points
4.
Bosch11.4%
moved from 3rd to 4th · 12.9K estimated branded searches · -15.5% vs prior month · -1.5 points
6.1%
moved from 6th to 5th · 7K estimated branded searches · +0.14% vs prior month · +0.3 points
5.9%
moved from 5th to 6th · 6.7K estimated branded searches · -8.3% vs prior month · -0.3 points
Compare search popularity between leading brands

Fisher & Paykel vs Smeg: compare search popularity

Fisher & Paykel vs Miele: compare search popularity
Fisher & Paykel vs Bosch: compare search popularity
Fisher & Paykel vs Westinghouse: compare search popularity
Smeg vs Miele: compare search popularity
Smeg vs Bosch: compare search popularity
Smeg vs Westinghouse: compare search popularity
Miele vs Bosch: compare search popularity
Miele vs Westinghouse: compare search popularity
Bosch vs Westinghouse: compare search popularity- Compare any of these brands
Which brand is most popular in search among oven and cooktop brands in New Zealand?
6 brands
In August 2026, Fisher & Paykel was the most searched among oven and cooktop brands in New Zealand, with an estimated 51.5K branded searches and 45.3% estimated Share of Search within this set. Smeg is in 2nd place, 25.5 percentage points behind at 19.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| 49.4% → 45.3% | 53.4%Jun 2026 | 45.3%Aug 2026 | 1st | |
| 10.9% → 19.8% | 19.8%Aug 2026 | 8.2%May 2026 | 4th → 2nd | |
| 14.3% → 11.5% | 15.2%Nov 2025 | 11.5%Aug 2026 | 2nd → 3rd | |
| 12.5% → 11.4% | 13.8%May 2026 | 11.3%Nov 2025 | 3rd → 4th | |
| 6.5% → 6.1% | 6.7%Apr 2026 | 5.9%Jul 2026 | 5th | |
| 6.3% → 5.9% | 7.4%Jan 2026 | 5.9%Aug 2026 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among oven and cooktop brands in New Zealand decreased from 49.4% to 45.3%.
- Across the 11 months ending August 2026, Smeg’s estimated Share of Search among oven and cooktop brands in New Zealand increased from 10.9% to 19.8%.
- Across the 11 months ending August 2026, Miele’s estimated Share of Search among oven and cooktop brands in New Zealand decreased from 14.3% to 11.5%.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among oven and cooktop brands in New Zealand decreased from 12.5% to 11.4%.
- Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among oven and cooktop brands in New Zealand peaked at 53.4% in June 2026 and was lowest at 45.3% in August 2026.
- Across the 11 months ending August 2026, Smeg’s estimated Share of Search among oven and cooktop brands in New Zealand peaked at 19.8% in August 2026 and was lowest at 8.2% in May 2026.
- Across the 11 months ending August 2026, Miele’s estimated Share of Search among oven and cooktop brands in New Zealand peaked at 15.2% in November 2025 and was lowest at 11.5% in August 2026.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among oven and cooktop brands in New Zealand peaked at 13.8% in May 2026 and was lowest at 11.3% in November 2025.
- Across the 11 months ending August 2026, Electrolux’s estimated Share of Search among oven and cooktop brands in New Zealand peaked at 7.4% in January 2026 and was lowest at 5.9% in August 2026.
- Across the 11 months ending August 2026, Smeg rose from 4th to 2nd among oven and cooktop brands in New Zealand.
- Across the 11 months ending August 2026, Miele fell from 2nd to 3rd among oven and cooktop brands in New Zealand.
- Across the 11 months ending August 2026, Bosch fell from 3rd to 4th among oven and cooktop brands in New Zealand.
- Across the 11 months ending August 2026, Westinghouse and Electrolux held steady: their estimated Share of Search among oven and cooktop brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand oven and cooktop brands in August 2026?
6 changes
In August 2026, Smeg gained estimated Share of Search among oven and cooktop brands in New Zealand, from 15.7% to 19.8%.

In August 2026, Fisher & Paykel lost estimated Share of Search among oven and cooktop brands in New Zealand, from 47.6% to 45.3%.

In August 2026, Bosch lost estimated Share of Search among oven and cooktop brands in New Zealand, from 12.9% to 11.4%.

Miele’s estimated Share of Search among oven and cooktop brands in New Zealand has lost ground for 3 months in a row, from 13.3% to 11.5% in August 2026.

In August 2026, Westinghouse rose from 6th to 5th among oven and cooktop brands in New Zealand.

In August 2026, Electrolux fell from 5th to 6th among oven and cooktop brands in New Zealand.

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