Brandwave

How popular isSmeg?

In September 2026, people searched for Smeg by name about 13,700 times in New Zealand, a 65.5% increase from the previous year. These searches made up 21.9% of all New Zealand oven and cooktop brand searches, placing Smeg second out of seven brands. When we asked both ChatGPT and Google AI Overviews about oven and cooktop brands, Smeg appeared in two of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

Smeg is the second most searched of 7 competitors and the sixth most recommended in AI answers.

  1. Fisher & PaykelShare of searches 50.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SmegShare of searches 21.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. MieleShare of searches 8.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. ElectroluxShare of searches 7.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. BoschShare of searches 5.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top oven and cooktop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Smeg was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Smeg is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fisher & Paykel1st
  2. Bosch2nd
  3. Miele3rd
  4. Westinghouse4th
  5. Beko5th
  6. Smeg6th
  7. Electrolux7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westinghouse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about oven and cooktop brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which oven and cooktop brands compete with Smeg?

Smeg against oven and cooktop brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Smeg, Miele, Electrolux, Bosch, Westinghouse. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelSmegMieleElectroluxBoschWestinghouseBeko
Oct 202556.9%12.6%9.8%7.8%6.7%4.6%1.6%
Nov 202558.9%12%11.4%7.4%5.4%3.8%1.1%
Dec 202558%12.1%9.2%9.1%5.5%4.6%1.4%
Jan 202657.9%10.8%9.6%9.5%6%4.7%1.4%
Feb 202660.3%9.4%10.3%8.3%5.9%4.3%1.4%
Mar 202662.3%9%10.2%6.8%6.3%4.2%1.2%
Apr 202658.2%10.4%10.1%8.4%6.9%4.6%1.4%
May 202660.6%9.3%10.8%7%6.2%4.6%1.5%
Jun 202659.9%10.7%9.9%7.9%6.1%4%1.4%
Jul 202655.9%20.6%7%6.4%5.3%3.6%1.2%
Aug 202651.5%26%7%5.9%4.9%3.8%1%
Sep 202650.9%21.9%8.5%7.3%5.9%4.5%0.99%

  1. 1.Fisher & Paykel

    50.9%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -0.6 points.

  2. 2.Smeg

    21.9%

    Held 2nd. 8.7K estimated branded searches, -30.6% vs prior month. Share -4 points.

  3. 3.Miele

    8.5%

    Held 3rd. 3.4K estimated branded searches, +0.3% vs prior month. Share +1.5 points.

  4. 4.Electrolux

    7.3%

    Held 4th. 2.9K estimated branded searches, +2.5% vs prior month. Share +1.4 points.

  5. 5.Bosch

    5.9%

    Held 5th. 2.3K estimated branded searches, -0.43% vs prior month. Share +1 points.

  6. 6.Westinghouse

    4.5%

    Held 6th. 1.8K estimated branded searches, -3.8% vs prior month. Share +0.7 points.

  7. 7.Beko

    0.99%

    Held 7th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between Smeg and its closest rivals

Every comparison with Smeg

28 comparisons

How has branded search demand for Smeg changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Smeg in New Zealand rose from 8.3K to 13.7K.
  • Across the 12 months ending September 2026, Smeg’s share of searches among oven and cooktop brands in New Zealand increased from 12.6% to 21.9%.
  • Across the 12 months ending September 2026, Smeg’s share of searches among oven and cooktop brands in New Zealand peaked at 26% in August 2026 and was lowest at 9% in March 2026.

How did search popularity change for New Zealand oven and cooktop brands in September 2026?

6 changes

  1. In September 2026, Miele gained share of searches among oven and cooktop brands in New Zealand, from 7% to 8.5%.

  2. In September 2026, Electrolux gained share of searches among oven and cooktop brands in New Zealand, from 5.9% to 7.3%.

  3. In September 2026, Bosch gained share of searches among oven and cooktop brands in New Zealand, from 4.9% to 5.9%.

  4. In September 2026, Westinghouse gained share of searches among oven and cooktop brands in New Zealand, from 3.8% to 4.5%.

  5. In September 2026, Smeg lost share of searches among oven and cooktop brands in New Zealand, from 26% to 21.9%.

  6. In September 2026, Fisher & Paykel lost share of searches among oven and cooktop brands in New Zealand, from 51.5% to 50.9%.

How are Smeg’s branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using Smeg’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • smeg
  • smeg appliances
  • smeg aus
  • smeg cocotte
  • smeg coffee machine
  • smeg cooktop
  • smeg dishwasher
  • smeg double oven
  • smeg freestanding oven
  • smeg fridge
  • smeg gas cooktop
  • smeg gas oven
  • smeg home appliances
  • smeg induction oven
  • smeg kitchen
  • smeg microwaves
  • smeg mixer
  • smeg oven
  • smeg promotions
  • smeg range hoods
  • smeg sale
  • smeg stand mixer
  • smeg stoves
  • smeg victoria oven
  • smeg washing machine

Do you work for Smeg? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Smeg compete?

Smeg is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands2nd of 1114.5%Show ranking
Coffee maker brands3rd of 918.2%Show ranking
Freestanding oven brands2nd of 819.1%Show ranking
Oven and cooktop brands2nd of 721.9%Shown above
Stand mixer brands2nd of 623.7%Show ranking
Gas cooktop brands8th of 90.77%Show ranking
Hand mixer brands2nd of 529.9%Show ranking
Pasta maker brands1st of 632.2%Show ranking
Gas stove brands6th of 60.9%Show ranking
Tea kettle brands2nd of 633.2%Show ranking
Stick blender brands1st of 733.9%Show ranking
Freestanding gas range brands6th of 62.1%Show ranking
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