Brandwave

How popular isSmeg?

In September 2026, people searched for Smeg by name about 13,700 times in New Zealand, a 65.5% increase from the previous year. These searches made up 2.1% of all New Zealand freestanding gas range brand searches, placing Smeg sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about freestanding gas range brands, Smeg appeared in three of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Smeg is the sixth most searched of 6 competitors and the second most recommended in AI answers.

  1. KitchenAidShare of searches 66.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. WestinghouseShare of searches 19.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. BellingShare of searches 5.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. SamsungShare of searches 4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. SmegShare of searches 2.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top freestanding gas range brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Smeg was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Smeg is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Westinghouse1st
  2. Smeg2nd
  3. Belling3rd
  4. KitchenAid–
  5. Samsung–
  6. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Westinghouse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smeg3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Belling2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about freestanding gas range brands

5 answers

  • Asked ChatGPT

    “Which freestanding gas range brand should I buy in New Zealand?”

    1. 1Westinghouse

  • Asked ChatGPT

    “What are the best freestanding gas range brands in New Zealand?”

    1. 1Belling
    2. 2Smeg
    3. 3Westinghouse

  • Asked ChatGPT

    “What's the best freestanding gas range brand in New Zealand for a family kitchen?”

    1. 1Westinghouse
    2. 2Smeg
    3. 3Belling

  • Searched Google, AI Overview

    “best freestanding gas range”

    1. 1Westinghouse

  • Searched Google, AI Overview

    “freestanding stove nz”

    1. 1Westinghouse
    2. 2Smeg

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which freestanding gas range brands compete with Smeg?

Smeg against freestanding gas range brands in New Zealand, by month

Share of searches by month for KitchenAid, Westinghouse, Belling, Samsung, LG, Smeg. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidWestinghouseBellingSamsungLGSmeg
Oct 202568.1%16.5%5.8%4%2.9%2.7%
Nov 202578.9%11%3.2%3.3%2.5%1.1%
Dec 202580.6%8.9%4.3%3.3%2%0.96%
Jan 202674.5%12.3%5%3.7%2.6%1.9%
Feb 202671.7%14.8%5.6%3.6%2.7%1.6%
Mar 202667.2%17%6.9%4.1%3.1%1.7%
Apr 202666.6%16.8%6.8%4.1%3.9%1.9%
May 202667.9%16.8%6.8%3.4%3.2%1.9%
Jun 202666.8%17.1%7%3.4%4%1.7%
Jul 202665%19.3%6.6%4%3.3%1.8%
Aug 202665.1%19.4%4.9%4.9%3.4%2.3%
Sep 202666.2%19.3%5.7%4%2.8%2.1%

  1. 1.KitchenAid

    66.2%

    Held 1st. 6.5K estimated branded searches, +2.2% vs prior month. Share +1 points.

  2. 2.Westinghouse

    19.3%

    Held 2nd. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Belling

    5.7%

    Held 3rd. 560 estimated branded searches, +16.7% vs prior month. Share +0.8 points.

  4. 4.Samsung

    4%

    Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share -0.9 points.

  5. 5.LG

    2.8%

    Held 5th. 280 estimated branded searches, -15.2% vs prior month. Share -0.5 points.

  6. 6.Smeg

    2.1%

    Held 6th. 210 estimated branded searches, -8.7% vs prior month. Share -0.2 points.

Compare popularity between Smeg and its closest rivals

Every comparison with Smeg

28 comparisons

How has branded search demand for Smeg changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Smeg in New Zealand rose from 8.3K to 13.7K.
  • Across the 12 months ending September 2026, Smeg’s share of searches among freestanding gas range brands in New Zealand decreased from 2.7% to 2.1%.
  • Across the 12 months ending September 2026, Smeg’s share of searches among freestanding gas range brands in New Zealand peaked at 2.7% in October 2025 and was lowest at 0.96% in December 2025.

How did search popularity change for New Zealand freestanding gas range brands in September 2026?

6 changes

  1. In September 2026, KitchenAid gained share of searches among freestanding gas range brands in New Zealand, from 65.1% to 66.2%.

  2. In September 2026, Belling gained share of searches among freestanding gas range brands in New Zealand, from 4.9% to 5.7%.

  3. In September 2026, Samsung lost share of searches among freestanding gas range brands in New Zealand, from 4.9% to 4%.

  4. In September 2026, LG lost share of searches among freestanding gas range brands in New Zealand, from 3.4% to 2.8%.

  5. Estimated monthly branded searches for Westinghouse in New Zealand rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

  6. Estimated monthly branded searches for Smeg in New Zealand fell 19.2% over 12 measured months, from 260 to 210 in September 2026.

How are Smeg’s branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using Smeg’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • smeg
  • smeg appliances
  • smeg aus
  • smeg cocotte
  • smeg coffee machine
  • smeg cooktop
  • smeg dishwasher
  • smeg double oven
  • smeg freestanding oven
  • smeg fridge
  • smeg gas cooktop
  • smeg gas oven
  • smeg home appliances
  • smeg induction oven
  • smeg kitchen
  • smeg microwaves
  • smeg mixer
  • smeg oven
  • smeg promotions
  • smeg range hoods
  • smeg sale
  • smeg stand mixer
  • smeg stoves
  • smeg victoria oven
  • smeg washing machine

Do you work for Smeg? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Smeg compete?

Smeg is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands2nd of 1114.5%Show ranking
Coffee maker brands3rd of 918.2%Show ranking
Freestanding oven brands2nd of 819.1%Show ranking
Oven and cooktop brands2nd of 721.9%Show ranking
Stand mixer brands2nd of 623.7%Show ranking
Gas cooktop brands8th of 90.77%Show ranking
Hand mixer brands2nd of 529.9%Show ranking
Pasta maker brands1st of 632.2%Show ranking
Gas stove brands6th of 60.9%Show ranking
Tea kettle brands2nd of 633.2%Show ranking
Stick blender brands1st of 733.9%Show ranking
Freestanding gas range brands6th of 62.1%Shown above
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