Brandwave

How popular isSmeg?

In September 2026, people searched for Smeg by name about 13,700 times in New Zealand, a 65.5% increase from the previous year. These searches made up 32.2% of all New Zealand pasta maker brand searches, placing Smeg first out of six brands. When we asked both ChatGPT and Google AI Overviews about pasta maker brands, Smeg did not appear in any of the answers.

Search and AI answers in September 2026

Smeg is the most searched of 6 competitors and not listed in any AI answer.

  1. SmegShare of searches 32.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. KitchenAidShare of searches 28.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. PhilipsShare of searches 22%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. KenwoodShare of searches 16.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. MarcatoShare of searches 0.46%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

+1 more

Smeg website (opens in a new tab)

Follow Smeg and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top pasta maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Smeg did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Marcato1st
  2. Imperia2nd
  3. Philips3rd
  4. KitchenAid4th
  5. Smeg–
  6. Kenwood–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Marcato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KitchenAid4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Imperia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pasta maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which pasta maker brands compete with Smeg?

Smeg against pasta maker brands in New Zealand, by month

Share of searches by month for Smeg, KitchenAid, Philips, Kenwood. The figures are in the table below the chart.

View monthly share of searches table
MonthSmegKitchenAidPhilipsKenwoodMarcatoImperia
Oct 202518.9%35.3%23.7%21.3%0.57%0.21%
Nov 202515.9%43.9%19.2%20.2%0.63%0.15%
Dec 202512.7%44.3%20.3%22.4%0.15%0.18%
Jan 202613.9%38.9%25.5%21.2%0.24%0.24%
Feb 202614.3%38.1%25.8%21%0.53%0.29%
Mar 202616.7%37.4%24.7%20.2%0.64%0.4%
Apr 202615.2%34.5%29.2%20.3%0.47%0.37%
May 202614.5%32.6%29.7%22%0.69%0.44%
Jun 202617%31.7%30%20.7%0.44%0.24%
Jul 202635.4%25.6%21.8%16.7%0.27%0.27%
Aug 202639.8%23.9%20.6%15.2%0.4%0.14%
Sep 202632.2%28.6%22%16.4%0.46%0.29%

  1. 1.Smeg

    32.2%

    Held 1st. 7.6K estimated branded searches, -31% vs prior month. Share -7.6 points.

  2. 2.KitchenAid

    28.6%

    Held 2nd. 6.8K estimated branded searches, +2.1% vs prior month. Share +4.7 points.

  3. 3.Philips

    22%

    Held 3rd. 5.2K estimated branded searches, -8.6% vs prior month. Share +1.5 points.

  4. 4.Kenwood

    16.4%

    Held 4th. 3.9K estimated branded searches, -7.6% vs prior month. Share +1.3 points.

  5. 5.Marcato

    0.46%

    Held 5th. 110 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Imperia

    0.29%

    Held 6th. 70 estimated branded searches, +75% vs prior month. Share +0.2 points.

Compare popularity between Smeg and its closest rivals

Every comparison with Smeg

28 comparisons

How has branded search demand for Smeg changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Smeg in New Zealand rose from 8.3K to 13.7K.
  • Across the 12 months ending September 2026, Smeg’s share of searches among pasta maker brands in New Zealand increased from 18.9% to 32.2%.
  • Across the 12 months ending September 2026, Smeg’s share of searches among pasta maker brands in New Zealand peaked at 39.8% in August 2026 and was lowest at 12.7% in December 2025.
  • Across the 12 months ending September 2026, Smeg rose from 4th to 1st among pasta maker brands in New Zealand.

How did search popularity change for New Zealand pasta maker brands in September 2026?

5 changes

  1. In September 2026, KitchenAid gained share of searches among pasta maker brands in New Zealand, from 23.9% to 28.6%.

  2. In September 2026, Philips gained share of searches among pasta maker brands in New Zealand, from 20.6% to 22%.

  3. In September 2026, Kenwood gained share of searches among pasta maker brands in New Zealand, from 15.2% to 16.4%.

  4. In September 2026, Smeg lost share of searches among pasta maker brands in New Zealand, from 39.8% to 32.2%.

  5. Estimated monthly branded searches for Imperia in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.

How are Smeg’s branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using Smeg’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • smeg
  • smeg appliances
  • smeg aus
  • smeg cocotte
  • smeg coffee machine
  • smeg cooktop
  • smeg dishwasher
  • smeg double oven
  • smeg freestanding oven
  • smeg fridge
  • smeg gas cooktop
  • smeg gas oven
  • smeg home appliances
  • smeg induction oven
  • smeg kitchen
  • smeg microwaves
  • smeg mixer
  • smeg oven
  • smeg promotions
  • smeg range hoods
  • smeg sale
  • smeg stand mixer
  • smeg stoves
  • smeg victoria oven
  • smeg washing machine

Do you work for Smeg? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Smeg compete?

Smeg is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands2nd of 1114.5%Show ranking
Coffee maker brands3rd of 918.2%Show ranking
Freestanding oven brands2nd of 819.1%Show ranking
Oven and cooktop brands2nd of 721.9%Show ranking
Stand mixer brands2nd of 623.7%Show ranking
Gas cooktop brands8th of 90.77%Show ranking
Hand mixer brands2nd of 529.9%Show ranking
Pasta maker brands1st of 632.2%Shown above
Gas stove brands6th of 60.9%Show ranking
Tea kettle brands2nd of 633.2%Show ranking
Stick blender brands1st of 733.9%Show ranking
Freestanding gas range brands6th of 62.1%Show ranking
Creator with pink hair and a pink jacket

Is Smeg your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free