Pasta maker brands in New Zealand:Which are most popular?
In September 2026, Smeg was the most searched pasta maker brand in New Zealand, accounting for 32.2% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Philips and Marcato showed up in every answer. Marcato was recommended most often, coming first in all four responses that gave a list.
SmegShare of searches 32.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
KitchenAidShare of searches 28.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
PhilipsShare of searches 22%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
KenwoodShare of searches 16.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MarcatoShare of searches 0.46%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Follow pasta maker brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top pasta maker brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Philips and Marcato appeared every time. Marcato was recommended most often, coming first in all four answers that gave a list. Imperia was second, and Philips was third. Smeg, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Marcato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- KitchenAid4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Imperia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pasta maker brands
5 answers
Asked ChatGPT
“Which pasta maker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pasta maker brands in New Zealand?”
Asked ChatGPT
“What's the best pasta maker brand in New Zealand for fresh pasta?”
Searched Google, AI Overview
“pasta maker nz”
Searched Google, AI Overview
“pasta machine nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which pasta maker brands do people search for most?
This chart shows how often people search Google for each pasta maker brand by name. Each line represents a brand's share of searches for all six pasta maker brands we track, month by month, from searches in New Zealand.
Share of searches by month for Smeg, KitchenAid, Philips, Kenwood. The figures are in the table below the chart.
View monthly share of searches table
| Month | Smeg | KitchenAid | Philips | Kenwood | Marcato | Imperia |
|---|---|---|---|---|---|---|
| Oct 2025 | 18.9% | 35.3% | 23.7% | 21.3% | 0.57% | 0.21% |
| Nov 2025 | 15.9% | 43.9% | 19.2% | 20.2% | 0.63% | 0.15% |
| Dec 2025 | 12.7% | 44.3% | 20.3% | 22.4% | 0.15% | 0.18% |
| Jan 2026 | 13.9% | 38.9% | 25.5% | 21.2% | 0.24% | 0.24% |
| Feb 2026 | 14.3% | 38.1% | 25.8% | 21% | 0.53% | 0.29% |
| Mar 2026 | 16.7% | 37.4% | 24.7% | 20.2% | 0.64% | 0.4% |
| Apr 2026 | 15.2% | 34.5% | 29.2% | 20.3% | 0.47% | 0.37% |
| May 2026 | 14.5% | 32.6% | 29.7% | 22% | 0.69% | 0.44% |
| Jun 2026 | 17% | 31.7% | 30% | 20.7% | 0.44% | 0.24% |
| Jul 2026 | 35.4% | 25.6% | 21.8% | 16.7% | 0.27% | 0.27% |
| Aug 2026 | 39.8% | 23.9% | 20.6% | 15.2% | 0.4% | 0.14% |
| Sep 2026 | 32.2% | 28.6% | 22% | 16.4% | 0.46% | 0.29% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.2% | 7.6K | -31% | -7.6 points | |
| 2, held 2nd | 28.6% | 6.8K | +2.1% | +4.7 points | |
| 3, held 3rd | 22% | 5.2K | -8.6% | +1.5 points | |
| 4, held 4th | 16.4% | 3.9K | -7.6% | +1.3 points | |
| 5, held 5th | 0.46% | 110 | 0% | +0.1 points | |
| 6, held 6th | 0.29% | 70 | +75% | +0.2 points |
1.
Smeg32.2%
Held 1st. 7.6K estimated branded searches, -31% vs prior month. Share -7.6 points.
28.6%
Held 2nd. 6.8K estimated branded searches, +2.1% vs prior month. Share +4.7 points.
3.
Philips22%
Held 3rd. 5.2K estimated branded searches, -8.6% vs prior month. Share +1.5 points.
4.
Kenwood16.4%
Held 4th. 3.9K estimated branded searches, -7.6% vs prior month. Share +1.3 points.
5.
Marcato0.46%
Held 5th. 110 estimated branded searches, 0% vs prior month. Share +0.1 points.
6.Imperia
0.29%
Held 6th. 70 estimated branded searches, +75% vs prior month. Share +0.2 points.
Which brand is most popular in search among pasta maker brands in New Zealand?
6 brands
In September 2026, Smeg was the most searched among pasta maker brands in New Zealand, with an estimated 7.6K branded searches, 32.2% of all searches for the six we track. KitchenAid is in 2nd place, 3.6 percentage points behind at 28.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Smeg | 18.9% → 32.2% | 39.8%Aug 2026 | 12.7%Dec 2025 | 4th → 1st |
| KitchenAid | 35.3% → 28.6% | 44.3%Dec 2025 | 23.9%Aug 2026 | 1st → 2nd |
| Philips | 23.7% → 22% | 30%Jun 2026 | 19.2%Nov 2025 | 2nd → 3rd |
| Kenwood | 21.3% → 16.4% | 22.4%Dec 2025 | 15.2%Aug 2026 | 3rd → 4th |
| Marcato | 0.57% → 0.46% | 0.69%May 2026 | 0.15%Dec 2025 | 5th |
| Imperia | 0.21% → 0.29% | 0.44%May 2026 | 0.14%Aug 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Smeg’s share of searches among pasta maker brands in New Zealand increased from 18.9% to 32.2%.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among pasta maker brands in New Zealand decreased from 35.3% to 28.6%.
- Across the 12 months ending September 2026, Philips’ share of searches among pasta maker brands in New Zealand decreased from 23.7% to 22%.
- Across the 12 months ending September 2026, Kenwood’s share of searches among pasta maker brands in New Zealand decreased from 21.3% to 16.4%.
- Across the 12 months ending September 2026, Smeg’s share of searches among pasta maker brands in New Zealand peaked at 39.8% in August 2026 and was lowest at 12.7% in December 2025.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among pasta maker brands in New Zealand peaked at 44.3% in December 2025 and was lowest at 23.9% in August 2026.
- Across the 12 months ending September 2026, Philips’ share of searches among pasta maker brands in New Zealand peaked at 30% in June 2026 and was lowest at 19.2% in November 2025.
- Across the 12 months ending September 2026, Kenwood’s share of searches among pasta maker brands in New Zealand peaked at 22.4% in December 2025 and was lowest at 15.2% in August 2026.
- Across the 12 months ending September 2026, Smeg rose from 4th to 1st among pasta maker brands in New Zealand.
- Across the 12 months ending September 2026, KitchenAid fell from 1st to 2nd among pasta maker brands in New Zealand.
- Across the 12 months ending September 2026, Philips fell from 2nd to 3rd among pasta maker brands in New Zealand.
- Across the 12 months ending September 2026, Kenwood fell from 3rd to 4th among pasta maker brands in New Zealand.
- Across the 12 months ending September 2026, Marcato and Imperia held steady: their share of searches among pasta maker brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand pasta maker brands in September 2026?
5 changes
In September 2026, KitchenAid gained share of searches among pasta maker brands in New Zealand, from 23.9% to 28.6%.
In September 2026, Philips gained share of searches among pasta maker brands in New Zealand, from 20.6% to 22%.
In September 2026, Kenwood gained share of searches among pasta maker brands in New Zealand, from 15.2% to 16.4%.
In September 2026, Smeg lost share of searches among pasta maker brands in New Zealand, from 39.8% to 32.2%.
Estimated monthly branded searches for Imperia in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.
Compare popularity between leading brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.