Brandwave

How popular isPhilips?

In September 2026, people searched for Philips by name about 16,600 times in New Zealand, a 22% increase from the previous year. These searches made up 22% of all New Zealand pasta maker brand searches, placing Philips third out of six brands. When we asked both ChatGPT and Google AI Overviews about pasta maker brands, Philips appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

Philips is the third most searched of 6 competitors and the third most recommended in AI answers.

  1. SmegShare of searches 32.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. KitchenAidShare of searches 28.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. PhilipsShare of searches 22%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. KenwoodShare of searches 16.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. MarcatoShare of searches 0.46%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top pasta maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philips appeared in all five answers. Philips is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Marcato1st
  2. Imperia2nd
  3. Philips3rd
  4. KitchenAid4th
  5. Smeg–
  6. Kenwood–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Marcato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KitchenAid4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Imperia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pasta maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which pasta maker brands compete with Philips?

Philips against pasta maker brands in New Zealand, by month

Share of searches by month for Smeg, KitchenAid, Philips, Kenwood. The figures are in the table below the chart.

View monthly share of searches table
MonthSmegKitchenAidPhilipsKenwoodMarcatoImperia
Oct 202518.9%35.3%23.7%21.3%0.57%0.21%
Nov 202515.9%43.9%19.2%20.2%0.63%0.15%
Dec 202512.7%44.3%20.3%22.4%0.15%0.18%
Jan 202613.9%38.9%25.5%21.2%0.24%0.24%
Feb 202614.3%38.1%25.8%21%0.53%0.29%
Mar 202616.7%37.4%24.7%20.2%0.64%0.4%
Apr 202615.2%34.5%29.2%20.3%0.47%0.37%
May 202614.5%32.6%29.7%22%0.69%0.44%
Jun 202617%31.7%30%20.7%0.44%0.24%
Jul 202635.4%25.6%21.8%16.7%0.27%0.27%
Aug 202639.8%23.9%20.6%15.2%0.4%0.14%
Sep 202632.2%28.6%22%16.4%0.46%0.29%

  1. 1.Smeg

    32.2%

    Held 1st. 7.6K estimated branded searches, -31% vs prior month. Share -7.6 points.

  2. 2.KitchenAid

    28.6%

    Held 2nd. 6.8K estimated branded searches, +2.1% vs prior month. Share +4.7 points.

  3. 3.Philips

    22%

    Held 3rd. 5.2K estimated branded searches, -8.6% vs prior month. Share +1.5 points.

  4. 4.Kenwood

    16.4%

    Held 4th. 3.9K estimated branded searches, -7.6% vs prior month. Share +1.3 points.

  5. 5.Marcato

    0.46%

    Held 5th. 110 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Imperia

    0.29%

    Held 6th. 70 estimated branded searches, +75% vs prior month. Share +0.2 points.

Compare popularity between Philips and its closest rivals

Every comparison with Philips

38 comparisons

How has branded search demand for Philips changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Philips in New Zealand rose from 13.6K to 16.6K.
  • Across the 12 months ending September 2026, Philips’ share of searches among pasta maker brands in New Zealand decreased from 23.7% to 22%.
  • Across the 12 months ending September 2026, Philips’ share of searches among pasta maker brands in New Zealand peaked at 30% in June 2026 and was lowest at 19.2% in November 2025.
  • Across the 12 months ending September 2026, Philips fell from 2nd to 3rd among pasta maker brands in New Zealand.

How did search popularity change for New Zealand pasta maker brands in September 2026?

5 changes

  1. In September 2026, KitchenAid gained share of searches among pasta maker brands in New Zealand, from 23.9% to 28.6%.

  2. In September 2026, Philips gained share of searches among pasta maker brands in New Zealand, from 20.6% to 22%.

  3. In September 2026, Kenwood gained share of searches among pasta maker brands in New Zealand, from 15.2% to 16.4%.

  4. In September 2026, Smeg lost share of searches among pasta maker brands in New Zealand, from 39.8% to 32.2%.

  5. Estimated monthly branded searches for Imperia in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.

How are Philips’ branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using Philips’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • china philips
  • philips
  • philips air fryer
  • philips airfryer
  • philips airfryer philips
  • philips ambilight tv
  • philips avent bottles
  • philips avent sterilizer
  • philips blender
  • philips hue
  • philips hue bridge
  • philips hue bulbs
  • philips hue lights
  • philips hue tv
  • philips humidifier
  • philips kettle
  • philips light bulbs
  • philips lumea
  • philips one blade
  • philips oneblade
  • philips razor
  • philips shaver
  • philips sonic air
  • philips toothbrush
  • philips trimmer
  • philips tv

How the Brand Demand Index is measured

Who owns Philips?

Philips is owned by Philips. Brandwave also tracks Philips Sonicare, Philips Avent, Philips Lumea and Philips Respironics, owned by the same company, in New Zealand.

Do you work for Philips? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Philips compete?

Philips is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands3rd of 1014.4%Show ranking
TV brands2nd of 813.1%Show ranking
Air fryer brands2nd of 725%Show ranking
Pasta maker brands3rd of 622%Shown above
Shaver and razor brands1st of 758.4%Show ranking
Water filter brands2nd of 832%Show ranking
Body trimmer brands1st of 645.8%Show ranking
Clothes steamer brands1st of 558.6%Show ranking
Steam iron brands1st of 559.7%Show ranking
Hair clipper brands1st of 960.2%Show ranking
Humidifier brands8th of 80.3%Show ranking
Creator with pink hair and a pink jacket

Is Philips your brand?

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