Brandwave

KitchenAid vs Philips:Which is more popular?

In September 2026, KitchenAid had more branded searches than Philips among pasta maker brands in New Zealand. KitchenAid had about 6,790 branded searches, while Philips had 5,230. KitchenAid made up 28.6% of all pasta maker brand searches we track, and Philips accounted for 22%. When we asked ChatGPT and Google AI Overviews about pasta maker brands, Philips appeared in all five answers and KitchenAid in four. Philips was mentioned before KitchenAid in every answer.

Among pasta maker brands in New Zealand in September 2026

Who do people search for more?

KitchenAid, about 30% more searches than Philips

KitchenAid 6.8K searchesPhilips 5.2K searches

Who does AI mention more?

Philips, mentioned in every answer we collected

Philips in 5 of 5KitchenAid in 4 of 5

Who does AI recommend more?

Philips, named ahead of KitchenAid in every answer

Philips first in 4KitchenAid never first

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Top pasta maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philips appeared in all five answers. KitchenAid was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Philips was listed before KitchenAid in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Marcato1st
  2. Imperia2nd
  3. Philips3rd
  4. KitchenAid4th
  5. Smeg–
  6. Kenwood–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Marcato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KitchenAid4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Imperia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pasta maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is KitchenAid or Philips more popular in search?

This chart shows how often people search Google for KitchenAid and Philips by name. Each line represents a brand's share of searches for all six pasta maker brands we track, month by month, from searches in New Zealand.

KitchenAid and Philips among pasta maker brands in New Zealand, by month

Share of searches by month for KitchenAid, Philips. The figures are in the table below the chart.

View monthly share of searches table
MonthSmegKitchenAidPhilipsKenwoodMarcatoImperia
Oct 202518.9%35.3%23.7%21.3%0.57%0.21%
Nov 202515.9%43.9%19.2%20.2%0.63%0.15%
Dec 202512.7%44.3%20.3%22.4%0.15%0.18%
Jan 202613.9%38.9%25.5%21.2%0.24%0.24%
Feb 202614.3%38.1%25.8%21%0.53%0.29%
Mar 202616.7%37.4%24.7%20.2%0.64%0.4%
Apr 202615.2%34.5%29.2%20.3%0.47%0.37%
May 202614.5%32.6%29.7%22%0.69%0.44%
Jun 202617%31.7%30%20.7%0.44%0.24%
Jul 202635.4%25.6%21.8%16.7%0.27%0.27%
Aug 202639.8%23.9%20.6%15.2%0.4%0.14%
Sep 202632.2%28.6%22%16.4%0.46%0.29%

How has the KitchenAid and Philips comparison changed over the last 12 months?

3 findings
  • KitchenAid was ahead of Philips in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among pasta maker brands in New Zealand moved from 35.3% to 28.6%, and its estimated monthly branded searches held steady at 6.8K.
  • Across the 12 months ending September 2026, Philips’ share of searches among pasta maker brands in New Zealand moved from 23.7% to 22%, and its estimated monthly branded searches moved from 4.6K to 5.2K.

How did search popularity change for New Zealand pasta maker brands in September 2026?

2 changes

  1. In September 2026, KitchenAid gained share of searches among pasta maker brands in New Zealand, from 23.9% to 28.6%.

  2. In September 2026, Philips gained share of searches among pasta maker brands in New Zealand, from 20.6% to 22%.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using KitchenAid’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KitchenAid

8 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid attachments
  • kitchenaid bowls
  • kitchenaid foodprosessor
  • kitchenaid mincer
  • kitchenaid pasta attachment
  • kitchenaid sausage grinder

Philips

7 branded search terms

  • china philips
  • philips
  • philips hue
  • philips hue bridge
  • philips lumea
  • philips oneblade
  • philips toothbrush

How the Brand Demand Index is measured

Other head-to-heads among pasta maker brands

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