Brandwave

Kenwood vs Smeg:Which is more popular?

In September 2026, Smeg had more branded searches than Kenwood among pasta maker brands in New Zealand. Smeg had about 7,640 branded searches, while Kenwood had 3,900. Smeg made up 32.2% of all pasta maker brand searches we track, and Kenwood accounted for 16.4%. When we asked ChatGPT and Google AI Overviews about pasta maker brands, neither Kenwood nor Smeg appeared in any of the five answers.

Among pasta maker brands in New Zealand in September 2026

Who do people search for more?

Smeg, about 2 searches for every 1 for Kenwood

Smeg 7.6K searchesKenwood 3.9K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Kenwood in 0 of 5Smeg in 0 of 5

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Top pasta maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Kenwood nor Smeg showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Marcato1st
  2. Imperia2nd
  3. Philips3rd
  4. KitchenAid4th
  5. Smeg–
  6. Kenwood–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Marcato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KitchenAid4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Imperia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pasta maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Kenwood or Smeg more popular in search?

This chart shows how often people search Google for Kenwood and Smeg by name. Each line represents a brand's share of searches for all six pasta maker brands we track, month by month, from searches in New Zealand.

Kenwood and Smeg among pasta maker brands in New Zealand, by month

Share of searches by month for Smeg, Kenwood. The figures are in the table below the chart.

View monthly share of searches table
MonthSmegKitchenAidPhilipsKenwoodMarcatoImperia
Oct 202518.9%35.3%23.7%21.3%0.57%0.21%
Nov 202515.9%43.9%19.2%20.2%0.63%0.15%
Dec 202512.7%44.3%20.3%22.4%0.15%0.18%
Jan 202613.9%38.9%25.5%21.2%0.24%0.24%
Feb 202614.3%38.1%25.8%21%0.53%0.29%
Mar 202616.7%37.4%24.7%20.2%0.64%0.4%
Apr 202615.2%34.5%29.2%20.3%0.47%0.37%
May 202614.5%32.6%29.7%22%0.69%0.44%
Jun 202617%31.7%30%20.7%0.44%0.24%
Jul 202635.4%25.6%21.8%16.7%0.27%0.27%
Aug 202639.8%23.9%20.6%15.2%0.4%0.14%
Sep 202632.2%28.6%22%16.4%0.46%0.29%

How has the Kenwood and Smeg comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Smeg took it in July 2026.
  • Across the 12 months ending September 2026, Kenwood’s share of searches among pasta maker brands in New Zealand moved from 21.3% to 16.4%, and its estimated monthly branded searches moved from 4.1K to 3.9K.
  • Across the 12 months ending September 2026, Smeg’s share of searches among pasta maker brands in New Zealand moved from 18.9% to 32.2%, and its estimated monthly branded searches moved from 3.6K to 7.6K.

How did search popularity change for New Zealand pasta maker brands in September 2026?

2 changes

  1. In September 2026, Kenwood gained share of searches among pasta maker brands in New Zealand, from 15.2% to 16.4%.

  2. In September 2026, Smeg lost share of searches among pasta maker brands in New Zealand, from 39.8% to 32.2%.

How are branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using Kenwood’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kenwood

16 branded search terms

  • auto radio kenwood
  • kenwood
  • kenwood attachments
  • kenwood chef
  • kenwood chef attachments
  • kenwood chef classic
  • kenwood chef titanium
  • kenwood chefette
  • kenwood foodprocessor
  • kenwood head unit
  • kenwood kmix
  • kenwood multipro
  • kenwood multipro go
  • kenwood patissier
  • kenwood stereo
  • kenwood truck

Smeg

9 branded search terms

  • smeg
  • smeg aus
  • smeg cocotte
  • smeg kitchen
  • smeg microwaves
  • smeg promotions
  • smeg range hoods
  • smeg sale
  • smeg stoves

How the Brand Demand Index is measured

Other head-to-heads among pasta maker brands

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