Brandwave

KitchenAid vs Smeg:Which is more popular?

In September 2026, Smeg had more branded searches than KitchenAid among pasta maker brands in New Zealand. Smeg had about 7,640 branded searches, while KitchenAid had 6,790. Smeg made up 32.2% of all pasta maker brand searches we track, and KitchenAid accounted for 28.6%. When we asked ChatGPT and Google AI Overviews about pasta maker brands, KitchenAid appeared in four of the five answers and Smeg in none.

Among pasta maker brands in New Zealand in September 2026

Who do people search for more?

Smeg, about 13% more searches than KitchenAid

Smeg 7.6K searchesKitchenAid 6.8K searches

Who does AI mention more?

KitchenAid, mentioned in 4 of 5 answers, Smeg in 0

KitchenAid in 4 of 5Smeg in 0 of 5

Who does AI recommend more?

KitchenAid, the only one of the two named

KitchenAid first in 3Smeg never named

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Top pasta maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KitchenAid was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Smeg did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Marcato1st
  2. Imperia2nd
  3. Philips3rd
  4. KitchenAid4th
  5. Smeg–
  6. Kenwood–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Marcato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KitchenAid4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Imperia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pasta maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is KitchenAid or Smeg more popular in search?

This chart shows how often people search Google for KitchenAid and Smeg by name. Each line represents a brand's share of searches for all six pasta maker brands we track, month by month, from searches in New Zealand.

KitchenAid and Smeg among pasta maker brands in New Zealand, by month

Share of searches by month for Smeg, KitchenAid. The figures are in the table below the chart.

View monthly share of searches table
MonthSmegKitchenAidPhilipsKenwoodMarcatoImperia
Oct 202518.9%35.3%23.7%21.3%0.57%0.21%
Nov 202515.9%43.9%19.2%20.2%0.63%0.15%
Dec 202512.7%44.3%20.3%22.4%0.15%0.18%
Jan 202613.9%38.9%25.5%21.2%0.24%0.24%
Feb 202614.3%38.1%25.8%21%0.53%0.29%
Mar 202616.7%37.4%24.7%20.2%0.64%0.4%
Apr 202615.2%34.5%29.2%20.3%0.47%0.37%
May 202614.5%32.6%29.7%22%0.69%0.44%
Jun 202617%31.7%30%20.7%0.44%0.24%
Jul 202635.4%25.6%21.8%16.7%0.27%0.27%
Aug 202639.8%23.9%20.6%15.2%0.4%0.14%
Sep 202632.2%28.6%22%16.4%0.46%0.29%

How has the KitchenAid and Smeg comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Smeg took it in July 2026.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among pasta maker brands in New Zealand moved from 35.3% to 28.6%, and its estimated monthly branded searches held steady at 6.8K.
  • Across the 12 months ending September 2026, Smeg’s share of searches among pasta maker brands in New Zealand moved from 18.9% to 32.2%, and its estimated monthly branded searches moved from 3.6K to 7.6K.

How did search popularity change for New Zealand pasta maker brands in September 2026?

2 changes

  1. In September 2026, KitchenAid gained share of searches among pasta maker brands in New Zealand, from 23.9% to 28.6%.

  2. In September 2026, Smeg lost share of searches among pasta maker brands in New Zealand, from 39.8% to 32.2%.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using KitchenAid’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KitchenAid

8 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid attachments
  • kitchenaid bowls
  • kitchenaid foodprosessor
  • kitchenaid mincer
  • kitchenaid pasta attachment
  • kitchenaid sausage grinder

Smeg

9 branded search terms

  • smeg
  • smeg aus
  • smeg cocotte
  • smeg kitchen
  • smeg microwaves
  • smeg promotions
  • smeg range hoods
  • smeg sale
  • smeg stoves

How the Brand Demand Index is measured

Other head-to-heads among pasta maker brands

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