Brandwave

Kenwood vs Philips:Which is more popular?

In September 2026, Philips had more branded searches than Kenwood among pasta maker brands in New Zealand. Philips had about 5,230 branded searches, while Kenwood had 3,900. Philips made up 22% of all pasta maker brand searches we track, and Kenwood accounted for 16.4%. When we asked ChatGPT and Google AI Overviews about pasta maker brands, Philips appeared in all five answers and Kenwood in none.

Among pasta maker brands in New Zealand in September 2026

Who do people search for more?

Philips, about 34% more searches than Kenwood

Philips 5.2K searchesKenwood 3.9K searches

Who does AI mention more?

Philips, mentioned in every answer we collected

Philips in 5 of 5Kenwood in 0 of 5

Who does AI recommend more?

Philips, the only one of the two named

Philips first in 4Kenwood never named

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Top pasta maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philips appeared in all five answers. Kenwood did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Marcato1st
  2. Imperia2nd
  3. Philips3rd
  4. KitchenAid4th
  5. Smeg–
  6. Kenwood–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Marcato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KitchenAid4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Imperia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pasta maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Kenwood or Philips more popular in search?

This chart shows how often people search Google for Kenwood and Philips by name. Each line represents a brand's share of searches for all six pasta maker brands we track, month by month, from searches in New Zealand.

Kenwood and Philips among pasta maker brands in New Zealand, by month

Share of searches by month for Philips, Kenwood. The figures are in the table below the chart.

View monthly share of searches table
MonthSmegKitchenAidPhilipsKenwoodMarcatoImperia
Oct 202518.9%35.3%23.7%21.3%0.57%0.21%
Nov 202515.9%43.9%19.2%20.2%0.63%0.15%
Dec 202512.7%44.3%20.3%22.4%0.15%0.18%
Jan 202613.9%38.9%25.5%21.2%0.24%0.24%
Feb 202614.3%38.1%25.8%21%0.53%0.29%
Mar 202616.7%37.4%24.7%20.2%0.64%0.4%
Apr 202615.2%34.5%29.2%20.3%0.47%0.37%
May 202614.5%32.6%29.7%22%0.69%0.44%
Jun 202617%31.7%30%20.7%0.44%0.24%
Jul 202635.4%25.6%21.8%16.7%0.27%0.27%
Aug 202639.8%23.9%20.6%15.2%0.4%0.14%
Sep 202632.2%28.6%22%16.4%0.46%0.29%

How has the Kenwood and Philips comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Kenwood took it in November 2025, Philips took it in January 2026.
  • Across the 12 months ending September 2026, Kenwood’s share of searches among pasta maker brands in New Zealand moved from 21.3% to 16.4%, and its estimated monthly branded searches moved from 4.1K to 3.9K.
  • Across the 12 months ending September 2026, Philips’ share of searches among pasta maker brands in New Zealand moved from 23.7% to 22%, and its estimated monthly branded searches moved from 4.6K to 5.2K.

How did search popularity change for New Zealand pasta maker brands in September 2026?

2 changes

  1. In September 2026, Philips gained share of searches among pasta maker brands in New Zealand, from 20.6% to 22%.

  2. In September 2026, Kenwood gained share of searches among pasta maker brands in New Zealand, from 15.2% to 16.4%.

How are branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Kenwood’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kenwood

16 branded search terms

  • auto radio kenwood
  • kenwood
  • kenwood attachments
  • kenwood chef
  • kenwood chef attachments
  • kenwood chef classic
  • kenwood chef titanium
  • kenwood chefette
  • kenwood foodprocessor
  • kenwood head unit
  • kenwood kmix
  • kenwood multipro
  • kenwood multipro go
  • kenwood patissier
  • kenwood stereo
  • kenwood truck

Philips

7 branded search terms

  • china philips
  • philips
  • philips hue
  • philips hue bridge
  • philips lumea
  • philips oneblade
  • philips toothbrush

How the Brand Demand Index is measured

Other head-to-heads among pasta maker brands

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