Brandwave

How popular isPhilips in search?

In August 2026, there were an estimated 19.3K branded searches for Philips in New Zealand which is up 31.2% over the last 11 months. Philips holds 21.5% estimated Share of Search among New Zealand air fryer brands and is ranked 3rd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Ninja34.3%
  2. Breville32.5%
  3. Philips21.5%
  4. Russell Hobbs8.5%
  5. Tefal2.9%
  6. COSORI0.27%
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Which air fryer brands compete with Philips?

Philips against air fryer brands in New Zealand, by month

Share of Search by month for Ninja, Breville, Philips, Russell Hobbs, Tefal. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaBrevillePhilipsRussell HobbsTefalCOSORI
Oct 202536.8%33.1%19.1%8.3%2.6%0.14%
Nov 202539.2%31.2%18.6%8.5%2.3%0.17%
Dec 202538.6%31.5%19.6%8.1%2.1%0.21%
Jan 202635.5%33.6%20%8.2%2.4%0.28%
Feb 202632%34.8%21.7%8.6%2.5%0.33%
Mar 202630.7%35.6%20.7%8.9%3.1%1.1%
Apr 202631.2%35.3%22.2%8.4%2.5%0.32%
May 202631.7%35%22.2%8.4%2.4%0.22%
Jun 202632.3%35.3%21.8%7.8%2.7%0.2%
Jul 202633%35.9%19.5%8.4%2.7%0.52%
Aug 202634.3%32.5%21.5%8.5%2.9%0.27%
Sep 2026——————

  1. 1.Ninja

    34.3%

    moved from 2nd to 1st · 30.7K estimated branded searches · -1.6% vs prior month · +1.3 points

  2. 2.Breville

    32.5%

    moved from 1st to 2nd · 29.1K estimated branded searches · -14.3% vs prior month · -3.4 points

  3. 3.Philips

    21.5%

    held 3rd · 19.3K estimated branded searches · +4.8% vs prior month · +2.1 points

  4. 4.Russell Hobbs

    8.5%

    held 4th · 7.7K estimated branded searches · -3.5% vs prior month · +0.2 points

  5. 5.Tefal

    2.9%

    held 5th · 2.6K estimated branded searches · +2.3% vs prior month · +0.2 points

  6. 6.COSORI

    0.27%

    held 6th · 240 estimated branded searches · -51% vs prior month · -0.3 points

Compare search popularity between Philips and its closest rivals

How has branded search demand for Philips changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Philips in New Zealand rose from 14.7K to 19.3K.
  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among air fryer brands in New Zealand increased from 19.1% to 21.5%.
  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among air fryer brands in New Zealand peaked at 22.2% in April 2026 and was lowest at 18.6% in November 2025.

How did search popularity change for New Zealand air fryer brands in August 2026?

  1. In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among air fryer brands in New Zealand, at 34.3%.

  2. In August 2026, Philips gained estimated Share of Search among air fryer brands in New Zealand, from 19.5% to 21.5%.

  3. In August 2026, Breville lost estimated Share of Search among air fryer brands in New Zealand, from 35.9% to 32.5%.

  4. Tefal’s estimated Share of Search among air fryer brands in New Zealand has gained ground for 3 months in a row, from 2.4% to 2.9% in August 2026.

  5. Estimated monthly branded searches for COSORI in New Zealand rose 118.2% over 11 measured months, from 110 to 240 in August 2026.

  6. Estimated monthly branded searches for Russell Hobbs in New Zealand rose 20.1% over 11 measured months, from 6.4K to 7.7K in August 2026.

Which air purifier brands compete with Philips?

Philips against air purifier brands in New Zealand, by month

Share of Search by month for Dyson, Philips. The figures are in the table below the chart.

View monthly share of search table
MonthDysonPhilipsLevoitBlueairCoway
Oct 202579.1%20.4%0.24%0.15%0.1%
Nov 202584%15.6%0.16%0.12%0.08%
Dec 202580.2%19.3%0.25%0.11%0.1%
Jan 202677.2%22.2%0.37%0.13%0.13%
Feb 202677.2%21.5%0.67%0.39%0.2%
Mar 202679.2%20%0.55%0.17%0.09%
Apr 202675%23.7%0.96%0.17%0.1%
May 202674.3%24.4%1.1%0.13%0.12%
Jun 202672.9%24.7%2.1%0.2%0.09%
Jul 202675.2%23.2%1.2%0.2%0.11%
Aug 202673.5%25.5%0.7%0.16%0.12%
Sep 2026—————

  1. 1.Dyson

    73.5%

    held 1st · 55.6K estimated branded searches · -7% vs prior month · -1.7 points

  2. 2.Philips

    25.5%

    held 2nd · 19.3K estimated branded searches · +4.8% vs prior month · +2.3 points

  3. 3.Levoit

    0.7%

    held 3rd · 530 estimated branded searches · -46.5% vs prior month · -0.5 points

  4. 4.Blueair

    0.16%

    held 4th · 120 estimated branded searches · -25% vs prior month · 0 points

  5. 5.Coway

    0.12%

    held 5th · 90 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Philips and its closest rivals

How has branded search demand for Philips changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among air purifier brands in New Zealand increased from 20.4% to 25.5%.
  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among air purifier brands in New Zealand peaked at 25.5% in August 2026 and was lowest at 15.6% in November 2025.

How did search popularity change for New Zealand air purifier brands in August 2026?

  1. In August 2026, Philips gained estimated Share of Search among air purifier brands in New Zealand, from 23.2% to 25.5%.

  2. In August 2026, Dyson lost estimated Share of Search among air purifier brands in New Zealand, from 75.2% to 73.5%.

  3. In August 2026, Levoit lost estimated Share of Search among air purifier brands in New Zealand, from 1.2% to 0.7%.

  4. Estimated monthly branded searches for Coway in New Zealand rose 28.6% over 11 measured months, from 70 to 90 in August 2026.

Which shaver and razor brands compete with Philips?

Philips against shaver and razor brands in New Zealand, by month

Share of Search by month for Philips, Gillette, Wahl, Braun, Schick. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsGilletteWahlBraunSchick
Oct 202558.7%16.3%10.4%9.1%5.5%
Nov 202562.3%13.4%9.5%10.1%4.7%
Dec 202560.7%14.1%9.5%10.8%5%
Jan 202657.3%16.6%9.9%10%6.2%
Feb 202656%16.8%10.6%10.5%6%
Mar 202653.9%17.5%11.5%10.5%6.5%
Apr 202660.4%15.3%9.8%9.5%5%
May 202663.1%15%8.9%8.4%4.5%
Jun 202659.8%16.5%9%9.9%4.9%
Jul 202656.8%18.2%8.2%11%5.9%
Aug 202657.4%16.4%10.1%10%6.1%
Sep 2026—————

  1. 1.Philips

    57.4%

    held 1st · 19.3K estimated branded searches · +4.8% vs prior month · +0.6 points

  2. 2.Gillette

    16.4%

    held 2nd · 5.5K estimated branded searches · -6.3% vs prior month · -1.8 points

  3. 3.Wahl

    10.1%

    moved from 4th to 3rd · 3.4K estimated branded searches · +27.4% vs prior month · +1.9 points

  4. 4.Braun

    10%

    moved from 3rd to 4th · 3.4K estimated branded searches · -5.4% vs prior month · -1 points

  5. 5.Schick

    6.1%

    held 5th · 2.1K estimated branded searches · +8.4% vs prior month · +0.3 points

Compare search popularity between Philips and its closest rivals

How has branded search demand for Philips changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among shaver and razor brands in New Zealand decreased from 58.7% to 57.4%.
  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among shaver and razor brands in New Zealand peaked at 63.1% in May 2026 and was lowest at 53.9% in March 2026.

How did search popularity change for New Zealand shaver and razor brands in August 2026?

  1. In August 2026, Wahl overtook Braun to rank 3rd among shaver and razor brands in New Zealand, at 10.1%.

  2. In August 2026, Philips gained estimated Share of Search among shaver and razor brands in New Zealand, from 56.8% to 57.4%.

  3. In August 2026, Gillette lost estimated Share of Search among shaver and razor brands in New Zealand, from 18.2% to 16.4%.

  4. In August 2026, Braun lost estimated Share of Search among shaver and razor brands in New Zealand, from 11% to 10%.

  5. Schick’s estimated Share of Search among shaver and razor brands in New Zealand has gained ground for 3 months in a row, from 4.5% to 6.1% in August 2026.

Which small kitchen appliance brands compete with Philips?

Philips against small kitchen appliance brands in New Zealand, by month

Share of Search by month for Ninja, Breville, Philips, Thermomix, KitchenAid, Kenwood, Russell Hobbs, Sunbeam. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaBrevillePhilipsThermomixKitchenAidKenwoodRussell HobbsSunbeamTefal
Oct 202522.3%20%11.6%17.8%10.2%5.7%5%5.8%1.6%
Nov 202524.9%19.8%11.8%12.2%13%6.7%5.4%4.7%1.5%
Dec 202523.9%19.5%12.1%11.7%13.1%7.8%5%5.7%1.3%
Jan 202622.5%21.3%12.6%13.2%11.3%6.5%5.2%5.9%1.5%
Feb 202620.1%21.8%13.6%13.2%11.9%6.6%5.4%5.8%1.6%
Mar 202619%22%12.8%15.1%11.6%6.5%5.5%5.6%1.9%
Apr 202620%22.6%14.3%12.7%11.1%6.7%5.4%5.6%1.6%
May 202620.1%22.1%14%14.1%11.7%6.2%5.3%4.9%1.5%
Jun 202619.8%21.6%13.4%17.2%10.6%5.8%4.8%5.1%1.6%
Jul 202621.6%23.5%12.7%13.4%10.3%5.8%5.5%5.5%1.8%
Aug 202622.4%21.2%14.1%13.5%9.8%6%5.6%5.6%1.9%
Sep 2026—————————

  1. 1.Ninja

    22.4%

    moved from 2nd to 1st · 30.7K estimated branded searches · -1.6% vs prior month · +0.8 points

  2. 2.Breville

    21.2%

    moved from 1st to 2nd · 29.1K estimated branded searches · -14.3% vs prior month · -2.3 points

  3. 3.Philips

    14.1%

    moved from 4th to 3rd · 19.3K estimated branded searches · +4.8% vs prior month · +1.3 points

  4. 4.Thermomix

    13.5%

    moved from 3rd to 4th · 18.5K estimated branded searches · -4.4% vs prior month · +0.1 points

  5. 5.KitchenAid

    9.8%

    held 5th · 13.5K estimated branded searches · -9.2% vs prior month · -0.4 points

  6. 6.Kenwood

    6%

    held 6th · 8.2K estimated branded searches · -1.8% vs prior month · +0.2 points

  7. 7.Russell Hobbs

    5.6%

    held 7th · 7.7K estimated branded searches · -3.5% vs prior month · +0.1 points

  8. 8.Sunbeam

    5.6%

    held 8th · 7.6K estimated branded searches · -3.5% vs prior month · +0.1 points

  9. 9.Tefal

    1.9%

    held 9th · 2.6K estimated branded searches · +2.3% vs prior month · +0.1 points

Compare search popularity between Philips and its closest rivals

How has branded search demand for Philips changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among small kitchen appliance brands in New Zealand increased from 11.6% to 14.1%.
  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among small kitchen appliance brands in New Zealand peaked at 14.3% in April 2026 and was lowest at 11.6% in October 2025.
  • Across the 11 months ending August 2026, Philips rose from 4th to 3rd among small kitchen appliance brands in New Zealand.

How did search popularity change for New Zealand small kitchen appliance brands in August 2026?

  1. In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among small kitchen appliance brands in New Zealand, at 22.4%.

  2. In August 2026, Philips overtook Thermomix to rank 3rd among small kitchen appliance brands in New Zealand, at 14.1%.

  3. In August 2026, Breville lost estimated Share of Search among small kitchen appliance brands in New Zealand, from 23.5% to 21.2%.

  4. Sunbeam’s estimated Share of Search among small kitchen appliance brands in New Zealand has gained ground for 3 months in a row, from 4.9% to 5.6% in August 2026.

  5. KitchenAid’s estimated Share of Search among small kitchen appliance brands in New Zealand has lost ground for 3 months in a row, from 11.7% to 9.8% in August 2026.

  6. Estimated monthly branded searches for Tefal in New Zealand rose 31.5% over 11 measured months, from 2K to 2.6K in August 2026.

Which TV brands compete with Philips?

Philips against TV brands in New Zealand, by month

Share of Search by month for Sony, Samsung, Philips, LG, Hisense, TCL, Panasonic, Veon. The figures are in the table below the chart.

View monthly share of search table
MonthSonySamsungPhilipsLGHisenseTCLPanasonicVeon
Oct 202542%18.4%15.2%10.1%4.5%3.7%4.2%2%
Nov 202544.6%17.2%15.8%8.8%4.2%3.9%3.9%1.6%
Dec 202543.2%16.6%16.6%8.4%4.7%3.8%4.6%2.1%
Jan 202638%18.9%15.6%10.8%5.4%4.6%4.7%1.9%
Feb 202638.3%18.8%15.2%12.7%4.4%4.2%4.5%1.9%
Mar 202638%18.7%13.5%15.2%4.8%4.1%4%1.7%
Apr 202636.3%19.2%16.9%12%5.6%4.4%3.8%1.9%
May 202637.8%18.7%17.1%12.5%4.5%4.1%3.6%1.7%
Jun 202637.4%19.4%16.2%12.8%5%3.8%3.6%1.7%
Jul 202638.4%19%16.6%12.2%4.8%3.6%3.7%1.7%
Aug 202638.5%19.1%17.4%11.5%4.3%3.6%3.4%2.2%
Sep 2026————————

  1. 1.Sony

    38.5%

    held 1st · 42.6K estimated branded searches · +0.19% vs prior month · +0.1 points

  2. 2.Samsung

    19.1%

    held 2nd · 21.2K estimated branded searches · +0.76% vs prior month · +0.1 points

  3. 3.Philips

    17.4%

    held 3rd · 19.3K estimated branded searches · +4.8% vs prior month · +0.8 points

  4. 4.LG

    11.5%

    held 4th · 12.8K estimated branded searches · -5.9% vs prior month · -0.7 points

  5. 5.Hisense

    4.3%

    held 5th · 4.8K estimated branded searches · -10.6% vs prior month · -0.5 points

  6. 6.TCL

    3.6%

    moved from 7th to 6th · 4K estimated branded searches · +1% vs prior month · 0 points

  7. 7.Panasonic

    3.4%

    moved from 6th to 7th · 3.8K estimated branded searches · -7.8% vs prior month · -0.3 points

  8. 8.Veon

    2.2%

    held 8th · 2.4K estimated branded searches · +26.2% vs prior month · +0.5 points

Compare search popularity between Philips and its closest rivals

How has branded search demand for Philips changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among TV brands in New Zealand increased from 15.2% to 17.4%.
  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among TV brands in New Zealand peaked at 17.4% in August 2026 and was lowest at 13.5% in March 2026.

How did search popularity change for New Zealand TV brands in August 2026?

  1. In August 2026, Philips gained estimated Share of Search among TV brands in New Zealand, from 16.6% to 17.4%.

  2. In August 2026, LG lost estimated Share of Search among TV brands in New Zealand, from 12.2% to 11.5%.

  3. In August 2026, Hisense lost estimated Share of Search among TV brands in New Zealand, from 4.8% to 4.3%.

  4. In August 2026, TCL rose from 7th to 6th among TV brands in New Zealand.

  5. In August 2026, Panasonic fell from 6th to 7th among TV brands in New Zealand.

  6. Estimated monthly branded searches for Veon in New Zealand rose 26.2% over 11 measured months, from 1.9K to 2.4K in August 2026.

How is Philips measured?

Brandwave collects information about searches that people make online using Philips’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

45 branded search terms

  • china philips
  • philips
  • philips 55 inch tv
  • philips 65 inch tv
  • philips 75 inch tv
  • philips air filter
  • philips air fryer
  • philips air fryer briscoes
  • philips air fryer white
  • philips air fryer xl
  • philips air fryer xxl
  • philips air purifier
  • philips airfryer
  • philips airfryer philips
  • philips airfryer rapid air technology
  • philips ambilight tv
  • philips avent bottles
  • philips avent soothie pacifier
  • philips avent sterilizer
  • philips blender
  • philips hue
  • philips hue bridge
  • philips hue bulbs
  • philips hue lights
  • philips hue tv
  • philips kettle
  • philips light bulbs
  • philips lumea
  • philips mixer
  • philips near me
  • philips new zealand
  • philips nz
  • philips oled tv
  • philips one blade
  • philips one blade replacement
  • philips oneblade
  • philips online
  • philips purifier
  • philips razor
  • philips shaver
  • philips sonic air
  • philips toaster
  • philips toothbrush
  • philips trimmer
  • philips tv

How the Brand Demand Index is measured

Who owns Philips?

Philips is owned by Philips. Brandwave also tracks Philips Sonicare, Philips Avent and Philips Lumea, owned by the same company, in New Zealand.

Do you work for Philips? To request corrections or removal please contact us via our support page and we will be happy to assist.

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