KitchenAid vs Philips:Which is more popular by branded search in New Zealand?
In August 2026, Philips had more branded searches than KitchenAid among small kitchen appliance brands in New Zealand. Philips was estimated to have 19.3K branded searches compared to KitchenAid’s 13.5K, and held a 14.1% Share of Search versus KitchenAid’s 9.8%.
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Which is more popular in search, KitchenAid or Philips?
Compare the brands New Zealanders buy air fryers, blenders, toasters and stand mixers from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Philips, KitchenAid. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Breville | Philips | Thermomix | KitchenAid | Kenwood | Russell Hobbs | Sunbeam | Tefal |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.3% | 20% | 11.6% | 17.8% | 10.2% | 5.7% | 5% | 5.8% | 1.6% |
| Nov 2025 | 24.9% | 19.8% | 11.8% | 12.2% | 13% | 6.7% | 5.4% | 4.7% | 1.5% |
| Dec 2025 | 23.9% | 19.5% | 12.1% | 11.7% | 13.1% | 7.8% | 5% | 5.7% | 1.3% |
| Jan 2026 | 22.5% | 21.3% | 12.6% | 13.2% | 11.3% | 6.5% | 5.2% | 5.9% | 1.5% |
| Feb 2026 | 20.1% | 21.8% | 13.6% | 13.2% | 11.9% | 6.6% | 5.4% | 5.8% | 1.6% |
| Mar 2026 | 19% | 22% | 12.8% | 15.1% | 11.6% | 6.5% | 5.5% | 5.6% | 1.9% |
| Apr 2026 | 20% | 22.6% | 14.3% | 12.7% | 11.1% | 6.7% | 5.4% | 5.6% | 1.6% |
| May 2026 | 20.1% | 22.1% | 14% | 14.1% | 11.7% | 6.2% | 5.3% | 4.9% | 1.5% |
| Jun 2026 | 19.8% | 21.6% | 13.4% | 17.2% | 10.6% | 5.8% | 4.8% | 5.1% | 1.6% |
| Jul 2026 | 21.6% | 23.5% | 12.7% | 13.4% | 10.3% | 5.8% | 5.5% | 5.5% | 1.8% |
| Aug 2026 | 22.4% | 21.2% | 14.1% | 13.5% | 9.8% | 6% | 5.6% | 5.6% | 1.9% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the KitchenAid and Philips comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: KitchenAid took it in November 2025, Philips took it in January 2026.
- Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 10.2% to 9.8%, and its estimated monthly branded searches moved from 13K to 13.5K.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among small kitchen appliance brands in New Zealand moved from 11.6% to 14.1%, and its estimated monthly branded searches moved from 14.7K to 19.3K.
How did search popularity change for New Zealand small kitchen appliance brands in August 2026?
2 changes
In August 2026, Philips overtook Thermomix to rank 3rd among small kitchen appliance brands in New Zealand, at 14.1%.
KitchenAid’s estimated Share of Search among small kitchen appliance brands in New Zealand has lost ground for 3 months in a row, from 11.7% to 9.8% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using KitchenAid’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
27 branded search terms
- kitchenaid
- kitchenaid air fryer
- kitchenaid artisan
- kitchenaid artisan 5 quart mixer
- kitchenaid artisan mixer
- kitchenaid artisan stand mixer
- kitchenaid attachments
- kitchenaid blender
- kitchenaid bowls
- kitchenaid briscoes
- kitchenaid co nz
- kitchenaid food mixer
- kitchenaid foodprosessor
- kitchenaid hand mixer
- kitchenaid ice cream attachment
- kitchenaid ice cream maker
- kitchenaid kettle
- kitchenaid mincer
- kitchenaid mixer
- kitchenaid mixer attachments
- kitchenaid near me
- kitchenaid nz
- kitchenaid online
- kitchenaid pasta attachment
- kitchenaid sausage grinder
- kitchenaid stand mixer
- kitchenaid toaster
Philips
45 branded search terms
- china philips
- philips
- philips 55 inch tv
- philips 65 inch tv
- philips 75 inch tv
- philips air filter
- philips air fryer
- philips air fryer briscoes
- philips air fryer white
- philips air fryer xl
- philips air fryer xxl
- philips air purifier
- philips airfryer
- philips airfryer philips
- philips airfryer rapid air technology
- philips ambilight tv
- philips avent bottles
- philips avent soothie pacifier
- philips avent sterilizer
- philips blender
- philips hue
- philips hue bridge
- philips hue bulbs
- philips hue lights
- philips hue tv
- philips kettle
- philips light bulbs
- philips lumea
- philips mixer
- philips near me
- philips new zealand
- philips nz
- philips oled tv
- philips one blade
- philips one blade replacement
- philips oneblade
- philips online
- philips purifier
- philips razor
- philips shaver
- philips sonic air
- philips toaster
- philips toothbrush
- philips trimmer
- philips tv
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.