Brandwave

How popular isPhilips Avent in search?

In August 2026, there were an estimated 2.1K branded searches for Philips Avent in New Zealand which is up 23.4% over the last 11 months. Philips Avent holds 11.2% estimated Share of Search among New Zealand baby bottle brands and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Tommee Tippee52.4%
  2. Pigeon21.5%
  3. Dr. Brown's13%
  4. Philips Avent11.2%
  5. MAM1.8%
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Which baby bottle brands compete with Philips Avent?

Philips Avent against baby bottle brands in New Zealand, by month

Share of Search by month for Tommee Tippee, Pigeon, Dr. Brown's, Philips Avent. The figures are in the table below the chart.

View monthly share of search table
MonthTommee TippeePigeonDr. Brown'sPhilips AventMAM
Oct 202554%18.2%12.9%12.8%2.1%
Nov 202552.1%19.3%13.7%13.2%1.8%
Dec 202553.5%16.3%14%14.5%1.7%
Jan 202654.3%18.9%11.6%13.2%2.1%
Feb 202651.3%19%13.7%13.5%2.5%
Mar 202651.5%20.6%13.7%12.7%1.5%
Apr 202650.1%21.6%13.2%13.3%1.8%
May 202653.1%20.1%12.5%12.5%1.7%
Jun 202650.4%23.5%12.4%11.9%1.7%
Jul 202651.9%22.8%12.7%11.2%1.5%
Aug 202652.4%21.5%13%11.2%1.8%
Sep 2026—————

  1. 1.Tommee Tippee

    52.4%

    held 1st · 9.9K estimated branded searches · +2.4% vs prior month · +0.5 points

  2. 2.Pigeon

    21.5%

    held 2nd · 4K estimated branded searches · -4.3% vs prior month · -1.3 points

  3. 3.Dr. Brown's

    13%

    held 3rd · 2.5K estimated branded searches · +4.3% vs prior month · +0.4 points

  4. 4.Philips Avent

    11.2%

    held 4th · 2.1K estimated branded searches · +1.4% vs prior month · 0 points

  5. 5.MAM

    1.8%

    held 5th · 340 estimated branded searches · +25.9% vs prior month · +0.4 points

Compare search popularity between Philips Avent and its closest rivals

How has branded search demand for Philips Avent changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Philips Avent in New Zealand rose from 1.7K to 2.1K.
  • Across the 11 months ending August 2026, Philips Avent’s estimated Share of Search among baby bottle brands in New Zealand decreased from 12.8% to 11.2%.
  • Across the 11 months ending August 2026, Philips Avent’s estimated Share of Search among baby bottle brands in New Zealand peaked at 14.5% in December 2025 and was lowest at 11.2% in July 2026.

How did search popularity change for New Zealand baby bottle brands in August 2026?

  1. In August 2026, Tommee Tippee gained estimated Share of Search among baby bottle brands in New Zealand, from 51.9% to 52.4%.

  2. In August 2026, Pigeon lost estimated Share of Search among baby bottle brands in New Zealand, from 22.8% to 21.5%.

  3. Estimated monthly branded searches for Dr. Brown's in New Zealand rose 42.4% over 11 measured months, from 1.7K to 2.5K in August 2026.

  4. Estimated monthly branded searches for Philips Avent in New Zealand rose 23.4% over 11 measured months, from 1.7K to 2.1K in August 2026.

  5. Estimated monthly branded searches for MAM in New Zealand rose 21.4% over 11 measured months, from 280 to 340 in August 2026.

How is Philips Avent measured?

Brandwave collects information about searches that people make online using Philips Avent’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • avent bottles
  • philips avent
  • philips avent breast pumps
  • philips avent dummy
  • philips avent microwave steriliser
  • philips avent natural response
  • philips avent near me
  • philips avent nz
  • philips avent soothie
  • philips avent steriliser and dryer
  • philips avent teats
  • philips avent termometer
  • philipsavent

How the Brand Demand Index is measured

Who owns Philips Avent?

Philips Avent is owned by Philips. Brandwave also tracks Philips Sonicare, Philips and Philips Lumea, owned by the same company, in New Zealand.

Do you work for Philips Avent? To request corrections or removal please contact us via our support page and we will be happy to assist.

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