MAM vs Philips Avent:Which is more popular by branded search in New Zealand?
In August 2026, Philips Avent had more branded searches than MAM among baby bottle brands in New Zealand. Philips Avent was estimated to have 2.1K branded searches compared to MAM’s 340, and held an 11.2% Share of Search versus MAM’s 1.8%.
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Which is more popular in search, MAM or Philips Avent?
Compare the baby bottle and feeding brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Philips Avent, MAM. The figures are in the table below the chart.
View monthly share of search table
| Month | Tommee Tippee | Pigeon | Dr. Brown's | Philips Avent | MAM |
|---|---|---|---|---|---|
| Oct 2025 | 54% | 18.2% | 12.9% | 12.8% | 2.1% |
| Nov 2025 | 52.1% | 19.3% | 13.7% | 13.2% | 1.8% |
| Dec 2025 | 53.5% | 16.3% | 14% | 14.5% | 1.7% |
| Jan 2026 | 54.3% | 18.9% | 11.6% | 13.2% | 2.1% |
| Feb 2026 | 51.3% | 19% | 13.7% | 13.5% | 2.5% |
| Mar 2026 | 51.5% | 20.6% | 13.7% | 12.7% | 1.5% |
| Apr 2026 | 50.1% | 21.6% | 13.2% | 13.3% | 1.8% |
| May 2026 | 53.1% | 20.1% | 12.5% | 12.5% | 1.7% |
| Jun 2026 | 50.4% | 23.5% | 12.4% | 11.9% | 1.7% |
| Jul 2026 | 51.9% | 22.8% | 12.7% | 11.2% | 1.5% |
| Aug 2026 | 52.4% | 21.5% | 13% | 11.2% | 1.8% |
| Sep 2026 | — | — | — | — | — |
How has the MAM and Philips Avent comparison changed over the last 12 months?
3 findings
- Philips Avent was ahead of MAM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MAM’s estimated Share of Search among baby bottle brands in New Zealand moved from 2.1% to 1.8%, and its estimated monthly branded searches moved from 280 to 340.
- Across the 11 months ending August 2026, Philips Avent’s estimated Share of Search among baby bottle brands in New Zealand moved from 12.8% to 11.2%, and its estimated monthly branded searches moved from 1.7K to 2.1K.
How did search popularity change for New Zealand baby bottle brands in August 2026?
2 changes
Estimated monthly branded searches for Philips Avent in New Zealand rose 23.4% over 11 measured months, from 1.7K to 2.1K in August 2026.
Estimated monthly branded searches for MAM in New Zealand rose 21.4% over 11 measured months, from 280 to 340 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using MAM’s and Philips Avent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MAM
4 branded search terms
- mam bottles
- mam dummy
- mam newborn bottles
- mam teats
Philips Avent
13 branded search terms
- avent bottles
- philips avent
- philips avent breast pumps
- philips avent dummy
- philips avent microwave steriliser
- philips avent natural response
- philips avent near me
- philips avent nz
- philips avent soothie
- philips avent steriliser and dryer
- philips avent teats
- philips avent termometer
- philipsavent
Put your own brand in this comparison
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