Brandwave

Baby bottle brands in New Zealand:Which brands are most popular in search?

In August 2026, Tommee Tippee was the most searched among baby bottle brands in New Zealand, with an estimated 9.9K branded searches and 52.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Tommee Tippee52.4%
  2. Pigeon21.5%
  3. Dr. Brown's13%
  4. Philips Avent11.2%
  5. MAM1.8%

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Share of SearchLeaderboard

Compare the baby bottle and feeding brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among baby bottle brands in New Zealand, by month

Share of Search by month for Tommee Tippee, Pigeon, Dr. Brown's, Philips Avent. The figures are in the table below the chart.

View monthly share of search table
MonthTommee TippeePigeonDr. Brown'sPhilips AventMAM
Oct 202554%18.2%12.9%12.8%2.1%
Nov 202552.1%19.3%13.7%13.2%1.8%
Dec 202553.5%16.3%14%14.5%1.7%
Jan 202654.3%18.9%11.6%13.2%2.1%
Feb 202651.3%19%13.7%13.5%2.5%
Mar 202651.5%20.6%13.7%12.7%1.5%
Apr 202650.1%21.6%13.2%13.3%1.8%
May 202653.1%20.1%12.5%12.5%1.7%
Jun 202650.4%23.5%12.4%11.9%1.7%
Jul 202651.9%22.8%12.7%11.2%1.5%
Aug 202652.4%21.5%13%11.2%1.8%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Tommee Tippee

    52.4%

    held 1st · 9.9K estimated branded searches · +2.4% vs prior month · +0.5 points

  2. 2.Pigeon

    21.5%

    held 2nd · 4K estimated branded searches · -4.3% vs prior month · -1.3 points

  3. 3.Dr. Brown's

    13%

    held 3rd · 2.5K estimated branded searches · +4.3% vs prior month · +0.4 points

  4. 4.Philips Avent

    11.2%

    held 4th · 2.1K estimated branded searches · +1.4% vs prior month · 0 points

  5. 5.MAM

    1.8%

    held 5th · 340 estimated branded searches · +25.9% vs prior month · +0.4 points

Compare search popularity between leading brands

Which brand is most popular in search among baby bottle brands in New Zealand?

In August 2026, Tommee Tippee was the most searched among baby bottle brands in New Zealand, with an estimated 9.9K branded searches and 52.4% estimated Share of Search within this set. Pigeon is in 2nd place, 30.9 percentage points behind at 21.5% Share of Search.

New Zealand baby bottle brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Tommee Tippee54% → 52.4%54.3%Jan 202650.1%Apr 20261st
Pigeon18.2% → 21.5%23.5%Jun 202616.3%Dec 20252nd
Dr. Brown's12.9% → 13%14%Dec 202511.6%Jan 20263rd
Philips Avent12.8% → 11.2%14.5%Dec 202511.2%Jul 20264th
MAM2.1% → 1.8%2.5%Feb 20261.5%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Tommee Tippee’s estimated Share of Search among baby bottle brands in New Zealand decreased from 54% to 52.4%.
  • Across the 11 months ending August 2026, Pigeon’s estimated Share of Search among baby bottle brands in New Zealand increased from 18.2% to 21.5%.
  • Across the 11 months ending August 2026, Philips Avent’s estimated Share of Search among baby bottle brands in New Zealand decreased from 12.8% to 11.2%.
  • Across the 11 months ending August 2026, Tommee Tippee’s estimated Share of Search among baby bottle brands in New Zealand peaked at 54.3% in January 2026 and was lowest at 50.1% in April 2026.
  • Across the 11 months ending August 2026, Pigeon’s estimated Share of Search among baby bottle brands in New Zealand peaked at 23.5% in June 2026 and was lowest at 16.3% in December 2025.
  • Across the 11 months ending August 2026, Dr. Brown's’ estimated Share of Search among baby bottle brands in New Zealand peaked at 14% in December 2025 and was lowest at 11.6% in January 2026.
  • Across the 11 months ending August 2026, Philips Avent’s estimated Share of Search among baby bottle brands in New Zealand peaked at 14.5% in December 2025 and was lowest at 11.2% in July 2026.
  • Across the 11 months ending August 2026, MAM’s estimated Share of Search among baby bottle brands in New Zealand peaked at 2.5% in February 2026 and was lowest at 1.5% in July 2026.
  • Across the 11 months ending August 2026, Dr. Brown's and MAM held steady: their estimated Share of Search among baby bottle brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand baby bottle brands in August 2026?

  1. In August 2026, Tommee Tippee gained estimated Share of Search among baby bottle brands in New Zealand, from 51.9% to 52.4%.

  2. In August 2026, Pigeon lost estimated Share of Search among baby bottle brands in New Zealand, from 22.8% to 21.5%.

  3. Estimated monthly branded searches for Dr. Brown's in New Zealand rose 42.4% over 11 measured months, from 1.7K to 2.5K in August 2026.

  4. Estimated monthly branded searches for Philips Avent in New Zealand rose 23.4% over 11 measured months, from 1.7K to 2.1K in August 2026.

  5. Estimated monthly branded searches for MAM in New Zealand rose 21.4% over 11 measured months, from 280 to 340 in August 2026.

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