Dr. Brown's vs MAM:Which is more popular by branded search in New Zealand?
In August 2026, Dr. Brown's had more branded searches than MAM among baby bottle brands in New Zealand. Dr. Brown's was estimated to have 2.5K branded searches compared to MAM’s 340, and held a 13% Share of Search versus MAM’s 1.8%.
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Which is more popular in search, Dr. Brown's or MAM?
Compare the baby bottle and feeding brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dr. Brown's, MAM. The figures are in the table below the chart.
View monthly share of search table
| Month | Tommee Tippee | Pigeon | Dr. Brown's | Philips Avent | MAM |
|---|---|---|---|---|---|
| Oct 2025 | 54% | 18.2% | 12.9% | 12.8% | 2.1% |
| Nov 2025 | 52.1% | 19.3% | 13.7% | 13.2% | 1.8% |
| Dec 2025 | 53.5% | 16.3% | 14% | 14.5% | 1.7% |
| Jan 2026 | 54.3% | 18.9% | 11.6% | 13.2% | 2.1% |
| Feb 2026 | 51.3% | 19% | 13.7% | 13.5% | 2.5% |
| Mar 2026 | 51.5% | 20.6% | 13.7% | 12.7% | 1.5% |
| Apr 2026 | 50.1% | 21.6% | 13.2% | 13.3% | 1.8% |
| May 2026 | 53.1% | 20.1% | 12.5% | 12.5% | 1.7% |
| Jun 2026 | 50.4% | 23.5% | 12.4% | 11.9% | 1.7% |
| Jul 2026 | 51.9% | 22.8% | 12.7% | 11.2% | 1.5% |
| Aug 2026 | 52.4% | 21.5% | 13% | 11.2% | 1.8% |
| Sep 2026 | — | — | — | — | — |
How has the Dr. Brown's and MAM comparison changed over the last 12 months?
3 findings
- Dr. Brown's was ahead of MAM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dr. Brown's’ estimated Share of Search among baby bottle brands in New Zealand moved from 12.9% to 13%, and its estimated monthly branded searches moved from 1.7K to 2.5K.
- Across the 11 months ending August 2026, MAM’s estimated Share of Search among baby bottle brands in New Zealand moved from 2.1% to 1.8%, and its estimated monthly branded searches moved from 280 to 340.
How did search popularity change for New Zealand baby bottle brands in August 2026?
2 changes
Estimated monthly branded searches for Dr. Brown's in New Zealand rose 42.4% over 11 measured months, from 1.7K to 2.5K in August 2026.
Estimated monthly branded searches for MAM in New Zealand rose 21.4% over 11 measured months, from 280 to 340 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dr. Brown's’ and MAM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dr. Brown's
17 branded search terms
- dr brown's
- dr browns
- dr browns anti colic bottle
- dr browns bottles
- dr browns dummy
- dr browns formula mixing pitcher
- dr browns fresh firsts silicone feeder
- dr browns glass bottle
- dr browns glass bottles
- dr browns happypaci
- dr browns near me
- dr browns nz
- dr browns steriliser
- dr browns teats
- drbrowns
- drbrowns bottles
- drbrownsbaby com
MAM
4 branded search terms
- mam bottles
- mam dummy
- mam newborn bottles
- mam teats
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