Brandwave

How popular isDr. Brown's in search?

In August 2026, there were an estimated 2.5K branded searches for Dr. Brown's in New Zealand which is up 42.4% over the last 11 months. Dr. Brown's holds 13% estimated Share of Search among New Zealand baby bottle brands and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Tommee Tippee52.4%
  2. Pigeon21.5%
  3. Dr. Brown's13%
  4. Philips Avent11.2%
  5. MAM1.8%
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Which baby bottle brands compete with Dr. Brown's?

Dr. Brown's against baby bottle brands in New Zealand, by month

Share of Search by month for Tommee Tippee, Pigeon, Dr. Brown's, Philips Avent. The figures are in the table below the chart.

View monthly share of search table
MonthTommee TippeePigeonDr. Brown'sPhilips AventMAM
Oct 202554%18.2%12.9%12.8%2.1%
Nov 202552.1%19.3%13.7%13.2%1.8%
Dec 202553.5%16.3%14%14.5%1.7%
Jan 202654.3%18.9%11.6%13.2%2.1%
Feb 202651.3%19%13.7%13.5%2.5%
Mar 202651.5%20.6%13.7%12.7%1.5%
Apr 202650.1%21.6%13.2%13.3%1.8%
May 202653.1%20.1%12.5%12.5%1.7%
Jun 202650.4%23.5%12.4%11.9%1.7%
Jul 202651.9%22.8%12.7%11.2%1.5%
Aug 202652.4%21.5%13%11.2%1.8%
Sep 2026—————

  1. 1.Tommee Tippee

    52.4%

    held 1st · 9.9K estimated branded searches · +2.4% vs prior month · +0.5 points

  2. 2.Pigeon

    21.5%

    held 2nd · 4K estimated branded searches · -4.3% vs prior month · -1.3 points

  3. 3.Dr. Brown's

    13%

    held 3rd · 2.5K estimated branded searches · +4.3% vs prior month · +0.4 points

  4. 4.Philips Avent

    11.2%

    held 4th · 2.1K estimated branded searches · +1.4% vs prior month · 0 points

  5. 5.MAM

    1.8%

    held 5th · 340 estimated branded searches · +25.9% vs prior month · +0.4 points

Compare search popularity between Dr. Brown's and its closest rivals

How has branded search demand for Dr. Brown's changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Dr. Brown's in New Zealand rose from 1.7K to 2.5K.
  • Across the 11 months ending August 2026, Dr. Brown's’ estimated Share of Search among baby bottle brands in New Zealand peaked at 14% in December 2025 and was lowest at 11.6% in January 2026.

How did search popularity change for New Zealand baby bottle brands in August 2026?

  1. In August 2026, Tommee Tippee gained estimated Share of Search among baby bottle brands in New Zealand, from 51.9% to 52.4%.

  2. In August 2026, Pigeon lost estimated Share of Search among baby bottle brands in New Zealand, from 22.8% to 21.5%.

  3. Estimated monthly branded searches for Dr. Brown's in New Zealand rose 42.4% over 11 measured months, from 1.7K to 2.5K in August 2026.

  4. Estimated monthly branded searches for Philips Avent in New Zealand rose 23.4% over 11 measured months, from 1.7K to 2.1K in August 2026.

  5. Estimated monthly branded searches for MAM in New Zealand rose 21.4% over 11 measured months, from 280 to 340 in August 2026.

How is Dr. Brown's measured?

Brandwave collects information about searches that people make online using Dr. Brown's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

17 branded search terms

  • dr brown's
  • dr browns
  • dr browns anti colic bottle
  • dr browns bottles
  • dr browns dummy
  • dr browns formula mixing pitcher
  • dr browns fresh firsts silicone feeder
  • dr browns glass bottle
  • dr browns glass bottles
  • dr browns happypaci
  • dr browns near me
  • dr browns nz
  • dr browns steriliser
  • dr browns teats
  • drbrowns
  • drbrowns bottles
  • drbrownsbaby com

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How the Brand Demand Index is measured

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