Baby steriliser brands in New Zealand:Which are most popular?
In September 2026, Tommee Tippee was the most searched baby steriliser brand in New Zealand, accounting for 37.4% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Tommee Tippee and Philips Avent were mentioned most often, in four of the five answers. Philips Avent was recommended most often, coming first in all four responses that gave a list.
Tommee TippeeShare of searches 37.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
PigeonShare of searches 35.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Baby BrezzaShare of searches 12.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Dr. Brown'sShare of searches 7.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Philips AventShare of searches 6.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top baby steriliser brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Tommee Tippee and Philips Avent were mentioned most often, in four of the five answers. Philips Avent was recommended most often, coming first in all four answers that gave a list. Tommee Tippee was second, and Dr. Brown's was third. Pigeon, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tommee Tippee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Philips Avent4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Baby Brezza3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dr. Brown's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pigeon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby steriliser brands
5 answers
Asked ChatGPT
“Which baby steriliser brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby steriliser brands in New Zealand?”
Asked ChatGPT
“What's the best baby steriliser brand in New Zealand for clean bottles?”
Searched Google, AI Overview
“bottle steriliser nz”
Searched Google, AI Overview
“uv steriliser nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which baby steriliser brands do people search for most?
This chart shows how often people search Google for each baby steriliser brand by name. Each line represents a brand's share of searches for all five baby steriliser brands we track, month by month, from searches in New Zealand.
Share of searches by month for Tommee Tippee, Pigeon, Baby Brezza, Dr. Brown's, Philips Avent. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tommee Tippee | Pigeon | Baby Brezza | Dr. Brown's | Philips Avent |
|---|---|---|---|---|---|
| Oct 2025 | 38.1% | 30.4% | 16.7% | 7.6% | 7.2% |
| Nov 2025 | 35.3% | 33.6% | 15.1% | 8% | 8% |
| Dec 2025 | 35.4% | 29.3% | 16.2% | 9% | 10.1% |
| Jan 2026 | 35.9% | 33.5% | 15.5% | 6.9% | 8.3% |
| Feb 2026 | 34.4% | 33.2% | 14.9% | 8.7% | 8.7% |
| Mar 2026 | 36.6% | 34.2% | 13% | 8.5% | 7.7% |
| Apr 2026 | 32.4% | 36.5% | 13.8% | 8.1% | 9.2% |
| May 2026 | 37.2% | 33.8% | 12.8% | 8.4% | 7.8% |
| Jun 2026 | 32.7% | 38.1% | 14% | 7% | 8.3% |
| Jul 2026 | 35.6% | 34.9% | 14.5% | 7.3% | 7.7% |
| Aug 2026 | 36.4% | 33.9% | 14.1% | 7.8% | 7.9% |
| Sep 2026 | 37.4% | 35.2% | 12.9% | 7.6% | 6.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.4% | 2.5K | -1.2% | +1.1 points | |
| 2, held 2nd | 35.2% | 2.4K | 0% | +1.4 points | |
| 3, held 3rd | 12.9% | 880 | -12% | -1.2 points | |
| 4, moved from 5th to 4th | 7.6% | 520 | -5.5% | -0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 6.8% | 460 | -17.9% | -1.1 pointsmoved from 4th to 5th |
37.4%
Held 1st. 2.5K estimated branded searches, -1.2% vs prior month. Share +1.1 points.
2.
Pigeon35.2%
Held 2nd. 2.4K estimated branded searches, 0% vs prior month. Share +1.4 points.
12.9%
Held 3rd. 880 estimated branded searches, -12% vs prior month. Share -1.2 points.
7.6%
Moved from 5th to 4th. 520 estimated branded searches, -5.5% vs prior month. Share -0.1 points.
6.8%
Moved from 4th to 5th. 460 estimated branded searches, -17.9% vs prior month. Share -1.1 points.
Which brand is most popular in search among baby steriliser brands in New Zealand?
5 brands
In September 2026, Tommee Tippee was the most searched among baby steriliser brands in New Zealand, with an estimated 2.5K branded searches, 37.4% of all searches for the five we track. Pigeon is in 2nd place, 2.2 percentage points behind at 35.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Tommee Tippee | 38.1% → 37.4% | 38.1%Oct 2025 | 32.4%Apr 2026 | 1st |
| Pigeon | 30.4% → 35.2% | 38.1%Jun 2026 | 29.3%Dec 2025 | 2nd |
| Baby Brezza | 16.7% → 12.9% | 16.7%Oct 2025 | 12.8%May 2026 | 3rd |
| Dr. Brown's | 7.6% | 9%Dec 2025 | 6.9%Jan 2026 | 4th |
| Philips Avent | 7.2% → 6.8% | 10.1%Dec 2025 | 6.8%Sep 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Tommee Tippee’s share of searches among baby steriliser brands in New Zealand decreased from 38.1% to 37.4%.
- Across the 12 months ending September 2026, Pigeon’s share of searches among baby steriliser brands in New Zealand increased from 30.4% to 35.2%.
- Across the 12 months ending September 2026, Baby Brezza’s share of searches among baby steriliser brands in New Zealand decreased from 16.7% to 12.9%.
- Across the 12 months ending September 2026, Tommee Tippee’s share of searches among baby steriliser brands in New Zealand peaked at 38.1% in October 2025 and was lowest at 32.4% in April 2026.
- Across the 12 months ending September 2026, Pigeon’s share of searches among baby steriliser brands in New Zealand peaked at 38.1% in June 2026 and was lowest at 29.3% in December 2025.
- Across the 12 months ending September 2026, Baby Brezza’s share of searches among baby steriliser brands in New Zealand peaked at 16.7% in October 2025 and was lowest at 12.8% in May 2026.
- Across the 12 months ending September 2026, Dr. Brown's’ share of searches among baby steriliser brands in New Zealand peaked at 9% in December 2025 and was lowest at 6.9% in January 2026.
- Across the 12 months ending September 2026, Philips Avent’s share of searches among baby steriliser brands in New Zealand peaked at 10.1% in December 2025 and was lowest at 6.8% in September 2026.
- Across the 12 months ending September 2026, Dr. Brown's and Philips Avent held steady: their share of searches among baby steriliser brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand baby steriliser brands in September 2026?
5 changes
In September 2026, Pigeon gained share of searches among baby steriliser brands in New Zealand, from 33.9% to 35.2%.
In September 2026, Tommee Tippee gained share of searches among baby steriliser brands in New Zealand, from 36.4% to 37.4%.
In September 2026, Baby Brezza lost share of searches among baby steriliser brands in New Zealand, from 14.1% to 12.9%.
In September 2026, Philips Avent lost share of searches among baby steriliser brands in New Zealand, from 7.9% to 6.8%.
In September 2026, Dr. Brown's rose from 5th to 4th among baby steriliser brands in New Zealand.
Compare popularity between leading brands
- Tommee Tippee vs Pigeon: compare popularity
- Tommee Tippee vs Baby Brezza: compare popularity
- Tommee Tippee vs Dr. Brown's: compare popularity
- Tommee Tippee vs Philips Avent: compare popularity
- Pigeon vs Baby Brezza: compare popularity
- Pigeon vs Dr. Brown's: compare popularity
- Pigeon vs Philips Avent: compare popularity
- Baby Brezza vs Dr. Brown's: compare popularity
- Baby Brezza vs Philips Avent: compare popularity
- Dr. Brown's vs Philips Avent: compare popularity
- Compare any of these brands
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