Brandwave

How popular isPigeon?

In September 2026, people searched for Pigeon by name about 3,810 times in New Zealand, a 57.4% increase from the previous year. These searches made up 35.2% of all New Zealand baby steriliser brand searches, placing Pigeon second out of five brands. When we asked both ChatGPT and Google AI Overviews about baby steriliser brands, Pigeon did not appear in any of the answers.

Search and AI answers in September 2026

Pigeon is the second most searched of 5 competitors and not listed in any AI answer.

  1. Tommee TippeeShare of searches 37.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. PigeonShare of searches 35.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Baby BrezzaShare of searches 12.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. Dr. Brown'sShare of searches 7.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. Philips AventShare of searches 6.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Pigeon website (opens in a new tab)

Follow Pigeon and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top baby steriliser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pigeon did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips Avent1st
  2. Tommee Tippee2nd
  3. Dr. Brown's3rd
  4. Baby Brezza4th
  5. Pigeon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tommee Tippee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips Avent4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baby Brezza3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dr. Brown's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pigeon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby steriliser brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which baby steriliser brands compete with Pigeon?

Pigeon against baby steriliser brands in New Zealand, by month

Share of searches by month for Tommee Tippee, Pigeon, Baby Brezza, Dr. Brown's, Philips Avent. The figures are in the table below the chart.

View monthly share of searches table
MonthTommee TippeePigeonBaby BrezzaDr. Brown'sPhilips Avent
Oct 202538.1%30.4%16.7%7.6%7.2%
Nov 202535.3%33.6%15.1%8%8%
Dec 202535.4%29.3%16.2%9%10.1%
Jan 202635.9%33.5%15.5%6.9%8.3%
Feb 202634.4%33.2%14.9%8.7%8.7%
Mar 202636.6%34.2%13%8.5%7.7%
Apr 202632.4%36.5%13.8%8.1%9.2%
May 202637.2%33.8%12.8%8.4%7.8%
Jun 202632.7%38.1%14%7%8.3%
Jul 202635.6%34.9%14.5%7.3%7.7%
Aug 202636.4%33.9%14.1%7.8%7.9%
Sep 202637.4%35.2%12.9%7.6%6.8%

  1. 1.Tommee Tippee

    37.4%

    Held 1st. 2.5K estimated branded searches, -1.2% vs prior month. Share +1.1 points.

  2. 2.Pigeon

    35.2%

    Held 2nd. 2.4K estimated branded searches, 0% vs prior month. Share +1.4 points.

  3. 3.Baby Brezza

    12.9%

    Held 3rd. 880 estimated branded searches, -12% vs prior month. Share -1.2 points.

  4. 4.Dr. Brown's

    7.6%

    Moved from 5th to 4th. 520 estimated branded searches, -5.5% vs prior month. Share -0.1 points.

  5. 5.Philips Avent

    6.8%

    Moved from 4th to 5th. 460 estimated branded searches, -17.9% vs prior month. Share -1.1 points.

Compare popularity between Pigeon and its closest rivals

Every comparison with Pigeon

9 comparisons

How has branded search demand for Pigeon changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Pigeon in New Zealand rose from 2.4K to 3.8K.
  • Across the 12 months ending September 2026, Pigeon’s share of searches among baby steriliser brands in New Zealand increased from 30.4% to 35.2%.
  • Across the 12 months ending September 2026, Pigeon’s share of searches among baby steriliser brands in New Zealand peaked at 38.1% in June 2026 and was lowest at 29.3% in December 2025.

How did search popularity change for New Zealand baby steriliser brands in September 2026?

5 changes

  1. In September 2026, Pigeon gained share of searches among baby steriliser brands in New Zealand, from 33.9% to 35.2%.

  2. In September 2026, Tommee Tippee gained share of searches among baby steriliser brands in New Zealand, from 36.4% to 37.4%.

  3. In September 2026, Baby Brezza lost share of searches among baby steriliser brands in New Zealand, from 14.1% to 12.9%.

  4. In September 2026, Philips Avent lost share of searches among baby steriliser brands in New Zealand, from 7.9% to 6.8%.

  5. In September 2026, Dr. Brown's rose from 5th to 4th among baby steriliser brands in New Zealand.

How are Pigeon’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Pigeon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • newborn pigeon bottles
  • pigeon baby
  • pigeon bottle teats
  • pigeon bottles
  • pigeon dummy
  • pigeon glass bottles
  • pigeon teats

Do you work for Pigeon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Pigeon compete?

Pigeon is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Baby bottle brands2nd of 623.7%Show ranking
Baby dummy brands2nd of 729.3%Show ranking
Breast pads brands2nd of 433.5%Show ranking
Baby bottle warmer brands2nd of 535.2%Show ranking
Baby steriliser brands2nd of 535.2%Shown above
Creator with pink hair and a pink jacket

Is Pigeon your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free