Breast pads brands in New Zealand:Which are most popular?
In September 2026, Tommee Tippee was the most searched breast pads brand in New Zealand, accounting for 35.6% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Pigeon was mentioned most often, in four of the five answers. Pigeon was recommended most often, coming first in three out of four responses that gave a list.
Tommee TippeeShare of searches 35.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
PigeonShare of searches 33.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
MedelaShare of searches 24.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Philips AventShare of searches 6.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top breast pads brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Pigeon was mentioned most often, in four of the five answers. Pigeon was recommended most often, coming first in three out of four answers that gave a list. Medela was second, and Philips Avent was third. Tommee Tippee, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Pigeon1st
- Medela2nd
- Philips Avent3rd
- Tommee Tippee–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pigeon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Medela3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Philips Avent2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tommee Tippee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about breast pads brands
5 answers
Asked ChatGPT
“Which breast pads brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best breast pads brands in New Zealand?”
Asked ChatGPT
“What's the best breast pads brand in New Zealand for nursing comfort?”
Searched Google, AI Overview
“breast pads nz”
Searched Google, AI Overview
“nursing pads nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which breast pads brands do people search for most?
This chart shows how often people search Google for each breast pads brand by name. Each line represents a brand's share of searches for all four breast pads brands we track, month by month, from searches in New Zealand.
Share of searches by month for Tommee Tippee, Pigeon, Medela, Philips Avent. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tommee Tippee | Pigeon | Medela | Philips Avent |
|---|---|---|---|---|
| Oct 2025 | 34.1% | 27.2% | 32.3% | 6.5% |
| Nov 2025 | 32% | 30.5% | 30.3% | 7.2% |
| Dec 2025 | 33.1% | 27.4% | 30.1% | 9.5% |
| Jan 2026 | 33.6% | 31.3% | 27.5% | 7.7% |
| Feb 2026 | 28.7% | 27.6% | 36.4% | 7.3% |
| Mar 2026 | 33.1% | 31% | 28.9% | 7% |
| Apr 2026 | 29.4% | 33.1% | 29.1% | 8.4% |
| May 2026 | 32.9% | 29.9% | 30.2% | 6.9% |
| Jun 2026 | 29.9% | 34.8% | 27.7% | 7.5% |
| Jul 2026 | 31.9% | 31.3% | 29.9% | 6.9% |
| Aug 2026 | 34.4% | 32% | 26.2% | 7.5% |
| Sep 2026 | 35.6% | 33.5% | 24.4% | 6.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.6% | 2.5K | -1.2% | +1.3 points | |
| 2, held 2nd | 33.5% | 2.4K | 0% | +1.6 points | |
| 3, held 3rd | 24.4% | 1.8K | -11.2% | -1.8 points | |
| 4, held 4th | 6.4% | 460 | -17.9% | -1 points |
35.6%
Held 1st. 2.5K estimated branded searches, -1.2% vs prior month. Share +1.3 points.
2.
Pigeon33.5%
Held 2nd. 2.4K estimated branded searches, 0% vs prior month. Share +1.6 points.
3.
Medela24.4%
Held 3rd. 1.8K estimated branded searches, -11.2% vs prior month. Share -1.8 points.
6.4%
Held 4th. 460 estimated branded searches, -17.9% vs prior month. Share -1 points.
Which brand is most popular in search among breast pads brands in New Zealand?
4 brands
In September 2026, Tommee Tippee was the most searched among breast pads brands in New Zealand, with an estimated 2.5K branded searches, 35.6% of all searches for the four we track. Pigeon is in 2nd place, 2.1 percentage points behind at 33.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Tommee Tippee | 34.1% → 35.6% | 35.6%Sep 2026 | 28.7%Feb 2026 | 1st |
| Pigeon | 27.2% → 33.5% | 34.8%Jun 2026 | 27.2%Oct 2025 | 3rd → 2nd |
| Medela | 32.3% → 24.4% | 36.4%Feb 2026 | 24.4%Sep 2026 | 2nd → 3rd |
| Philips Avent | 6.5% → 6.4% | 9.5%Dec 2025 | 6.4%Sep 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Tommee Tippee’s share of searches among breast pads brands in New Zealand increased from 34.1% to 35.6%.
- Across the 12 months ending September 2026, Pigeon’s share of searches among breast pads brands in New Zealand increased from 27.2% to 33.5%.
- Across the 12 months ending September 2026, Medela’s share of searches among breast pads brands in New Zealand decreased from 32.3% to 24.4%.
- Across the 12 months ending September 2026, Tommee Tippee’s share of searches among breast pads brands in New Zealand peaked at 35.6% in September 2026 and was lowest at 28.7% in February 2026.
- Across the 12 months ending September 2026, Pigeon’s share of searches among breast pads brands in New Zealand peaked at 34.8% in June 2026 and was lowest at 27.2% in October 2025.
- Across the 12 months ending September 2026, Medela’s share of searches among breast pads brands in New Zealand peaked at 36.4% in February 2026 and was lowest at 24.4% in September 2026.
- Across the 12 months ending September 2026, Philips Avent’s share of searches among breast pads brands in New Zealand peaked at 9.5% in December 2025 and was lowest at 6.4% in September 2026.
- Across the 12 months ending September 2026, Pigeon rose from 3rd to 2nd among breast pads brands in New Zealand.
- Across the 12 months ending September 2026, Medela fell from 2nd to 3rd among breast pads brands in New Zealand.
- Across the 12 months ending September 2026, Philips Avent held steady: its share of searches among breast pads brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand breast pads brands in September 2026?
4 changes
In September 2026, Pigeon gained share of searches among breast pads brands in New Zealand, from 32% to 33.5%.
In September 2026, Tommee Tippee gained share of searches among breast pads brands in New Zealand, from 34.4% to 35.6%.
In September 2026, Medela lost share of searches among breast pads brands in New Zealand, from 26.2% to 24.4%.
In September 2026, Philips Avent lost share of searches among breast pads brands in New Zealand, from 7.5% to 6.4%.
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