Brandwave

Medela vs Philips Avent:Which is more popular?

In September 2026, Philips Avent had more branded searches than Medela among baby bottle brands in New Zealand. Philips Avent had about 1,960 branded searches, while Medela had 1,750. Philips Avent made up 12.2% of all baby bottle brand searches we track, and Medela accounted for 10.9%. When we asked ChatGPT and Google AI Overviews about baby bottle brands, Philips Avent appeared in all five answers and Medela in none.

Among baby bottle brands in New Zealand in September 2026

Who do people search for more?

Philips Avent, about 12% more searches than Medela

Philips Avent 2K searchesMedela 1.8K searches

Who does AI mention more?

Philips Avent, mentioned in every answer we collected

Philips Avent in 5 of 5Medela in 0 of 5

Who does AI recommend more?

Philips Avent, the only one of the two named

Philips Avent first in 5Medela never named

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Top baby bottle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philips Avent appeared in all five answers. Medela did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips Avent1st
  2. Pigeon2nd
  3. Tommee Tippee3rd
  4. Dr. Brown's4th
  5. Medela–
  6. MAM–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pigeon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips Avent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dr. Brown's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tommee Tippee4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Medela0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MAM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby bottle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Medela or Philips Avent more popular in search?

This chart shows how often people search Google for Medela and Philips Avent by name. Each line represents a brand's share of searches for all six baby bottle brands we track, month by month, from searches in New Zealand.

Medela and Philips Avent among baby bottle brands in New Zealand, by month

Share of searches by month for Philips Avent, Medela. The figures are in the table below the chart.

View monthly share of searches table
MonthTommee TippeePigeonPhilips AventDr. Brown'sMedelaMAM
Oct 202538.6%20.1%11.4%11.9%15.8%2.3%
Nov 202537.1%22%12.1%12.7%14.1%2%
Dec 202538.5%19%14.1%13%13.5%2%
Jan 202639.9%21.6%12.5%10.9%12.8%2.4%
Feb 202635.3%20.7%12%11.9%17.3%2.7%
Mar 202637.4%23.4%12.2%11.7%13.7%1.7%
Apr 202636.3%24.5%12.3%11.7%13.3%2%
May 202638.4%23%11.8%10.8%14%2%
Jun 202636.5%26.7%11%10.5%13.3%2%
Jul 202637.8%25.7%10.4%10.6%13.9%1.6%
Aug 202639%24.8%10.8%11.2%12.1%2.1%
Sep 202640%23.7%12.2%11.6%10.9%1.6%

How has the Medela and Philips Avent comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Philips Avent took it in December 2025, Medela took it in January 2026, Philips Avent took it in September 2026.
  • Across the 12 months ending September 2026, Medela’s share of searches among baby bottle brands in New Zealand moved from 15.8% to 10.9%, and its estimated monthly branded searches moved from 1.9K to 1.8K.
  • Across the 12 months ending September 2026, Philips Avent’s share of searches among baby bottle brands in New Zealand moved from 11.4% to 12.2%, and its estimated monthly branded searches moved from 1.4K to 2K.

How did search popularity change for New Zealand baby bottle brands in September 2026?

2 changes

  1. In September 2026, Philips Avent overtook Medela and Dr. Brown's to rank 3rd among baby bottle brands in New Zealand, with 12.2% of the searches.

  2. In September 2026, Medela lost share of searches among baby bottle brands in New Zealand, from 12.1% to 10.9%.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Medela’s and Philips Avent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Medela

8 branded search terms

  • medela
  • medela bottles
  • medela cream nipple
  • medela nipple shield
  • medela swing
  • medela swing maxi
  • medela symphony
  • renting medela symphony

Philips Avent

7 branded search terms

  • avent bottles
  • philips avent
  • philips avent dummy
  • philips avent soothie
  • philips avent teats
  • philips avent termometer
  • philipsavent

How the Brand Demand Index is measured

Other head-to-heads among baby bottle brands

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