Philips Avent vs Pigeon:Which is more popular?
In September 2026, Pigeon had more branded searches than Philips Avent among baby bottle brands in New Zealand. Pigeon had about 3,810 branded searches, while Philips Avent had 1,960. Pigeon made up 23.7% of all baby bottle brand searches we track, and Philips Avent accounted for 12.2%. When we asked ChatGPT and Google AI Overviews about baby bottle brands, both Philips Avent and Pigeon appeared in all five answers. Philips Avent was mentioned before Pigeon in three out of five answers.
Who do people search for more?
Pigeon, about 94% more searches than Philips Avent
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Philips Avent, named ahead of Pigeon in 3 of 5 answers
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Top baby bottle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Philips Avent and Pigeon showed up in all five answers. Philips Avent was listed before Pigeon in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Philips Avent1st
- Pigeon2nd
Tommee Tippee3rd
Dr. Brown's4th
Medela–
MAM–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pigeon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Philips Avent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dr. Brown's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tommee Tippee4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Medela0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MAM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby bottle brands
5 answers
Asked ChatGPT
“Which baby bottle brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby bottle brands in New Zealand?”
Asked ChatGPT
“What's the best baby bottle brand in New Zealand for newborn feeding?”
Searched Google, AI Overview
“best baby bottles”
Searched Google, AI Overview
“anti colic bottles nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Philips Avent or Pigeon more popular in search?
This chart shows how often people search Google for Philips Avent and Pigeon by name. Each line represents a brand's share of searches for all six baby bottle brands we track, month by month, from searches in New Zealand.
Share of searches by month for Pigeon, Philips Avent. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tommee Tippee | Pigeon | Philips Avent | Dr. Brown's | Medela | MAM |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 20.1% | 11.4% | 11.9% | 15.8% | 2.3% |
| Nov 2025 | 37.1% | 22% | 12.1% | 12.7% | 14.1% | 2% |
| Dec 2025 | 38.5% | 19% | 14.1% | 13% | 13.5% | 2% |
| Jan 2026 | 39.9% | 21.6% | 12.5% | 10.9% | 12.8% | 2.4% |
| Feb 2026 | 35.3% | 20.7% | 12% | 11.9% | 17.3% | 2.7% |
| Mar 2026 | 37.4% | 23.4% | 12.2% | 11.7% | 13.7% | 1.7% |
| Apr 2026 | 36.3% | 24.5% | 12.3% | 11.7% | 13.3% | 2% |
| May 2026 | 38.4% | 23% | 11.8% | 10.8% | 14% | 2% |
| Jun 2026 | 36.5% | 26.7% | 11% | 10.5% | 13.3% | 2% |
| Jul 2026 | 37.8% | 25.7% | 10.4% | 10.6% | 13.9% | 1.6% |
| Aug 2026 | 39% | 24.8% | 10.8% | 11.2% | 12.1% | 2.1% |
| Sep 2026 | 40% | 23.7% | 12.2% | 11.6% | 10.9% | 1.6% |
How has the Philips Avent and Pigeon comparison changed over the last 12 months?
3 findings
- Pigeon was ahead of Philips Avent in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Philips Avent’s share of searches among baby bottle brands in New Zealand moved from 11.4% to 12.2%, and its estimated monthly branded searches moved from 1.4K to 2K.
- Across the 12 months ending September 2026, Pigeon’s share of searches among baby bottle brands in New Zealand moved from 20.1% to 23.7%, and its estimated monthly branded searches moved from 2.4K to 3.8K.
How did search popularity change for New Zealand baby bottle brands in September 2026?
2 changes
In September 2026, Philips Avent overtook Medela and Dr. Brown's to rank 3rd among baby bottle brands in New Zealand, with 12.2% of the searches.
In September 2026, Pigeon lost share of searches among baby bottle brands in New Zealand, from 24.8% to 23.7%.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Philips Avent’s and Pigeon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Philips Avent
7 branded search terms
- avent bottles
- philips avent
- philips avent dummy
- philips avent soothie
- philips avent teats
- philips avent termometer
- philipsavent
Pigeon
7 branded search terms
- newborn pigeon bottles
- pigeon baby
- pigeon bottle teats
- pigeon bottles
- pigeon dummy
- pigeon glass bottles
- pigeon teats
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