How popular isPigeon in search?
In August 2026, there were an estimated 4K branded searches for Pigeon in New Zealand which is up 67.4% over the last 11 months. Pigeon holds 21.5% estimated Share of Search among New Zealand baby bottle brands and is ranked 2nd of 5 competitors for search popularity.
Tommee Tippee52.4%Pigeon21.5%
Dr. Brown's13%
Philips Avent11.2%
MAM1.8%
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Which baby bottle brands compete with Pigeon?
Share of Search by month for Tommee Tippee, Pigeon, Dr. Brown's, Philips Avent. The figures are in the table below the chart.
View monthly share of search table
| Month | Tommee Tippee | Pigeon | Dr. Brown's | Philips Avent | MAM |
|---|---|---|---|---|---|
| Oct 2025 | 54% | 18.2% | 12.9% | 12.8% | 2.1% |
| Nov 2025 | 52.1% | 19.3% | 13.7% | 13.2% | 1.8% |
| Dec 2025 | 53.5% | 16.3% | 14% | 14.5% | 1.7% |
| Jan 2026 | 54.3% | 18.9% | 11.6% | 13.2% | 2.1% |
| Feb 2026 | 51.3% | 19% | 13.7% | 13.5% | 2.5% |
| Mar 2026 | 51.5% | 20.6% | 13.7% | 12.7% | 1.5% |
| Apr 2026 | 50.1% | 21.6% | 13.2% | 13.3% | 1.8% |
| May 2026 | 53.1% | 20.1% | 12.5% | 12.5% | 1.7% |
| Jun 2026 | 50.4% | 23.5% | 12.4% | 11.9% | 1.7% |
| Jul 2026 | 51.9% | 22.8% | 12.7% | 11.2% | 1.5% |
| Aug 2026 | 52.4% | 21.5% | 13% | 11.2% | 1.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.4% | 9.9K | +2.4% | +0.5 points | |
| 2, held 2nd | 21.5% | 4K | -4.3% | -1.3 points | |
| 3, held 3rd | 13% | 2.5K | +4.3% | +0.4 points | |
| 4, held 4th | 11.2% | 2.1K | +1.4% | 0 points | |
| 5, held 5th | 1.8% | 340 | +25.9% | +0.4 points |
52.4%
held 1st · 9.9K estimated branded searches · +2.4% vs prior month · +0.5 points
2.
21.5%
held 2nd · 4K estimated branded searches · -4.3% vs prior month · -1.3 points
13%
held 3rd · 2.5K estimated branded searches · +4.3% vs prior month · +0.4 points
11.2%
held 4th · 2.1K estimated branded searches · +1.4% vs prior month · 0 points
5.
MAM1.8%
held 5th · 340 estimated branded searches · +25.9% vs prior month · +0.4 points
Compare search popularity between Pigeon and its closest rivals
How has branded search demand for Pigeon changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Pigeon in New Zealand rose from 2.4K to 4K.
- Across the 11 months ending August 2026, Pigeon’s estimated Share of Search among baby bottle brands in New Zealand increased from 18.2% to 21.5%.
- Across the 11 months ending August 2026, Pigeon’s estimated Share of Search among baby bottle brands in New Zealand peaked at 23.5% in June 2026 and was lowest at 16.3% in December 2025.
How did search popularity change for New Zealand baby bottle brands in August 2026?
5 changes
In August 2026, Tommee Tippee gained estimated Share of Search among baby bottle brands in New Zealand, from 51.9% to 52.4%.
In August 2026, Pigeon lost estimated Share of Search among baby bottle brands in New Zealand, from 22.8% to 21.5%.
Estimated monthly branded searches for Dr. Brown's in New Zealand rose 42.4% over 11 measured months, from 1.7K to 2.5K in August 2026.
Estimated monthly branded searches for Philips Avent in New Zealand rose 23.4% over 11 measured months, from 1.7K to 2.1K in August 2026.
Estimated monthly branded searches for MAM in New Zealand rose 21.4% over 11 measured months, from 280 to 340 in August 2026.
How is Pigeon measured?
Brandwave collects information about searches that people make online using Pigeon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- newborn pigeon bottles
- pigeon bottle teats
- pigeon bottles
- pigeon dummy
- pigeon glass bottles
- pigeon teats
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Is Pigeon your brand?
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