Baby dummy brands in New Zealand:Which are most popular?
In September 2026, Tommee Tippee was the most searched baby dummy brand in New Zealand, accounting for 31.1% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, BIBS and Philips Avent showed up in every answer. Philips Avent was recommended most often, coming first in three out of five responses.
Tommee TippeeShare of searches 31.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
PigeonShare of searches 29.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
HaakaaShare of searches 23.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
BIBSShare of searches 5.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Philips AventShare of searches 5.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top baby dummy brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, BIBS and Philips Avent appeared every time. Philips Avent was recommended most often, coming first in three out of five answers. BIBS was second, and MAM was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Philips Avent1st
- BIBS2nd
MAM3rd- Tommee Tippee4th
- Haakaa5th
- FRIGG6th
- Pigeon7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BIBS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Philips Avent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tommee Tippee3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Haakaa3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MAM3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FRIGG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pigeon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby dummy brands
5 answers
Asked ChatGPT
“Which baby dummy brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby dummy brands in New Zealand?”
Asked ChatGPT
“What's the best baby dummy brand in New Zealand for soothing baby?”
Searched Google, AI Overview
“newborn dummy nz”
Searched Google, AI Overview
“baby dummy brands nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which baby dummy brands do people search for most?
This chart shows how often people search Google for each baby dummy brand by name. Each line represents a brand's share of searches for all seven baby dummy brands we track, month by month, from searches in New Zealand.
Share of searches by month for Tommee Tippee, Pigeon, Haakaa, BIBS, Philips Avent, FRIGG, MAM. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tommee Tippee | Pigeon | Haakaa | BIBS | Philips Avent | FRIGG | MAM |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 25.4% | 27.3% | 4.1% | 6% | 2.7% | 2.7% |
| Nov 2025 | 28.3% | 27% | 29.2% | 4.4% | 6.4% | 2.4% | 2.4% |
| Dec 2025 | 29.4% | 24.3% | 27.7% | 4.9% | 8.4% | 2.6% | 2.6% |
| Jan 2026 | 29.7% | 27.7% | 25.5% | 4.7% | 6.9% | 2.5% | 3.1% |
| Feb 2026 | 27.9% | 26.9% | 26.3% | 5.4% | 7.1% | 2.9% | 3.5% |
| Mar 2026 | 30.8% | 28.8% | 24.8% | 4.8% | 6.5% | 2.1% | 2.1% |
| Apr 2026 | 26.7% | 30% | 26.7% | 4.1% | 7.6% | 2.2% | 2.7% |
| May 2026 | 30.3% | 27.5% | 26.1% | 4.6% | 6.4% | 2% | 3% |
| Jun 2026 | 27.5% | 32.1% | 24.6% | 4.3% | 7% | 2.3% | 2.3% |
| Jul 2026 | 30.8% | 30.2% | 23.5% | 4.9% | 6.7% | 1.8% | 2.1% |
| Aug 2026 | 30.8% | 28.7% | 24.6% | 4.7% | 6.7% | 2% | 2.5% |
| Sep 2026 | 31.1% | 29.3% | 23.5% | 5.9% | 5.6% | 2.6% | 2.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.1% | 2.5K | -1.2% | +0.3 points | |
| 2, held 2nd | 29.3% | 2.4K | 0% | +0.6 points | |
| 3, held 3rd | 23.5% | 1.9K | -6.3% | -1.1 points | |
| 4, moved from 5th to 4th | 5.9% | 480 | +23.1% | +1.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 5.6% | 460 | -17.9% | -1.1 pointsmoved from 4th to 5th | |
| 6, moved from 7th to 6th | 2.6% | 210 | +23.5% | +0.5 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 2.1% | 170 | -19% | -0.4 pointsmoved from 6th to 7th |
31.1%
Held 1st. 2.5K estimated branded searches, -1.2% vs prior month. Share +0.3 points.
2.
Pigeon29.3%
Held 2nd. 2.4K estimated branded searches, 0% vs prior month. Share +0.6 points.
3.
Haakaa23.5%
Held 3rd. 1.9K estimated branded searches, -6.3% vs prior month. Share -1.1 points.
4.
BIBS5.9%
Moved from 5th to 4th. 480 estimated branded searches, +23.1% vs prior month. Share +1.2 points.
5.6%
Moved from 4th to 5th. 460 estimated branded searches, -17.9% vs prior month. Share -1.1 points.
6.FRIGG
2.6%
Moved from 7th to 6th. 210 estimated branded searches, +23.5% vs prior month. Share +0.5 points.
7.
MAM2.1%
Moved from 6th to 7th. 170 estimated branded searches, -19% vs prior month. Share -0.4 points.
Which brand is most popular in search among baby dummy brands in New Zealand?
7 brands
In September 2026, Tommee Tippee was the most searched among baby dummy brands in New Zealand, with an estimated 2.5K branded searches, 31.1% of all searches for the seven we track. Pigeon is in 2nd place, 1.8 percentage points behind at 29.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Tommee Tippee | 31.9% → 31.1% | 31.9%Oct 2025 | 26.7%Apr 2026 | 1st |
| Pigeon | 25.4% → 29.3% | 32.1%Jun 2026 | 24.3%Dec 2025 | 3rd → 2nd |
| Haakaa | 27.3% → 23.5% | 29.2%Nov 2025 | 23.5%Jul 2026 | 2nd → 3rd |
| BIBS | 4.1% → 5.9% | 5.9%Sep 2026 | 4.1%Apr 2026 | 5th → 4th |
| Philips Avent | 6% → 5.6% | 8.4%Dec 2025 | 5.6%Sep 2026 | 4th → 5th |
| FRIGG | 2.7% → 2.6% | 2.9%Feb 2026 | 1.8%Jul 2026 | 6th |
| MAM | 2.7% → 2.1% | 3.5%Feb 2026 | 2.1%Sep 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Tommee Tippee’s share of searches among baby dummy brands in New Zealand decreased from 31.9% to 31.1%.
- Across the 12 months ending September 2026, Pigeon’s share of searches among baby dummy brands in New Zealand increased from 25.4% to 29.3%.
- Across the 12 months ending September 2026, Haakaa’s share of searches among baby dummy brands in New Zealand decreased from 27.3% to 23.5%.
- Across the 12 months ending September 2026, BIBS’s share of searches among baby dummy brands in New Zealand increased from 4.1% to 5.9%.
- Across the 12 months ending September 2026, MAM’s share of searches among baby dummy brands in New Zealand decreased from 2.7% to 2.1%.
- Across the 12 months ending September 2026, Tommee Tippee’s share of searches among baby dummy brands in New Zealand peaked at 31.9% in October 2025 and was lowest at 26.7% in April 2026.
- Across the 12 months ending September 2026, Pigeon’s share of searches among baby dummy brands in New Zealand peaked at 32.1% in June 2026 and was lowest at 24.3% in December 2025.
- Across the 12 months ending September 2026, Haakaa’s share of searches among baby dummy brands in New Zealand peaked at 29.2% in November 2025 and was lowest at 23.5% in July 2026.
- Across the 12 months ending September 2026, BIBS’s share of searches among baby dummy brands in New Zealand peaked at 5.9% in September 2026 and was lowest at 4.1% in April 2026.
- Across the 12 months ending September 2026, Philips Avent’s share of searches among baby dummy brands in New Zealand peaked at 8.4% in December 2025 and was lowest at 5.6% in September 2026.
- Across the 12 months ending September 2026, FRIGG’s share of searches among baby dummy brands in New Zealand peaked at 2.9% in February 2026 and was lowest at 1.8% in July 2026.
- Across the 12 months ending September 2026, MAM’s share of searches among baby dummy brands in New Zealand peaked at 3.5% in February 2026 and was lowest at 2.1% in September 2026.
- Across the 12 months ending September 2026, Pigeon rose from 3rd to 2nd among baby dummy brands in New Zealand.
- Across the 12 months ending September 2026, Haakaa fell from 2nd to 3rd among baby dummy brands in New Zealand.
- Across the 12 months ending September 2026, BIBS rose from 5th to 4th among baby dummy brands in New Zealand.
- Across the 12 months ending September 2026, Philips Avent fell from 4th to 5th among baby dummy brands in New Zealand.
- Across the 12 months ending September 2026, FRIGG held steady: its share of searches among baby dummy brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand baby dummy brands in September 2026?
6 changes
In September 2026, FRIGG overtook MAM to rank 6th among baby dummy brands in New Zealand, with 2.6% of the searches.
In September 2026, BIBS overtook Philips Avent to rank 4th among baby dummy brands in New Zealand, with 5.9% of the searches.
In September 2026, Pigeon gained share of searches among baby dummy brands in New Zealand, from 28.7% to 29.3%.
In September 2026, Philips Avent lost share of searches among baby dummy brands in New Zealand, from 6.7% to 5.6%.
In September 2026, Haakaa lost share of searches among baby dummy brands in New Zealand, from 24.6% to 23.5%.
Tommee Tippee’s share of searches among baby dummy brands in New Zealand has gained ground for 3 months in a row, from 27.5% to 31.1% in September 2026.
Compare popularity between leading brands
- Tommee Tippee vs Pigeon: compare popularity
- Tommee Tippee vs Haakaa: compare popularity
- Tommee Tippee vs BIBS: compare popularity
- Tommee Tippee vs Philips Avent: compare popularity
- Pigeon vs Haakaa: compare popularity
- Pigeon vs BIBS: compare popularity
- Pigeon vs Philips Avent: compare popularity
- Haakaa vs BIBS: compare popularity
- Haakaa vs Philips Avent: compare popularity
- BIBS vs Philips Avent: compare popularity
- Compare any of these brands
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