Brandwave

Haakaa vs Tommee Tippee:Which is more popular?

In September 2026, Tommee Tippee had more branded searches than Haakaa among baby dummy brands in New Zealand. Tommee Tippee had about 2,550 branded searches, while Haakaa had 1,930. Tommee Tippee made up 31.1% of all baby dummy brand searches we track, and Haakaa accounted for 23.5%. When we asked ChatGPT and Google AI Overviews about baby dummy brands, Haakaa and Tommee Tippee each appeared in three of the five answers. Tommee Tippee was mentioned before Haakaa in two out of three answers that named either.

Among baby dummy brands in New Zealand in September 2026

Who do people search for more?

Tommee Tippee, about 32% more searches than Haakaa

Tommee Tippee 2.5K searchesHaakaa 1.9K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Haakaa in 3 of 5Tommee Tippee in 3 of 5

Who does AI recommend more?

Tommee Tippee, named ahead of Haakaa in 2 of 3 answers

Tommee Tippee first in 2Haakaa first in 1

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Top baby dummy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Haakaa and Tommee Tippee were each mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Tommee Tippee was listed before Haakaa in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips Avent1st
  2. BIBS2nd
  3. MAM3rd
  4. Tommee Tippee4th
  5. Haakaa5th
  6. FRIGG6th
  7. Pigeon7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BIBS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips Avent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tommee Tippee3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haakaa3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MAM3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FRIGG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pigeon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby dummy brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Haakaa or Tommee Tippee more popular in search?

This chart shows how often people search Google for Haakaa and Tommee Tippee by name. Each line represents a brand's share of searches for all seven baby dummy brands we track, month by month, from searches in New Zealand.

Haakaa and Tommee Tippee among baby dummy brands in New Zealand, by month

Share of searches by month for Tommee Tippee, Haakaa. The figures are in the table below the chart.

View monthly share of searches table
MonthTommee TippeePigeonHaakaaBIBSPhilips AventFRIGGMAM
Oct 202531.9%25.4%27.3%4.1%6%2.7%2.7%
Nov 202528.3%27%29.2%4.4%6.4%2.4%2.4%
Dec 202529.4%24.3%27.7%4.9%8.4%2.6%2.6%
Jan 202629.7%27.7%25.5%4.7%6.9%2.5%3.1%
Feb 202627.9%26.9%26.3%5.4%7.1%2.9%3.5%
Mar 202630.8%28.8%24.8%4.8%6.5%2.1%2.1%
Apr 202626.7%30%26.7%4.1%7.6%2.2%2.7%
May 202630.3%27.5%26.1%4.6%6.4%2%3%
Jun 202627.5%32.1%24.6%4.3%7%2.3%2.3%
Jul 202630.8%30.2%23.5%4.9%6.7%1.8%2.1%
Aug 202630.8%28.7%24.6%4.7%6.7%2%2.5%
Sep 202631.1%29.3%23.5%5.9%5.6%2.6%2.1%

How has the Haakaa and Tommee Tippee comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Haakaa took it in November 2025, Tommee Tippee took it in December 2025.
  • Across the 12 months ending September 2026, Haakaa’s share of searches among baby dummy brands in New Zealand moved from 27.3% to 23.5%, and its estimated monthly branded searches moved from 1.7K to 1.9K.
  • Across the 12 months ending September 2026, Tommee Tippee’s share of searches among baby dummy brands in New Zealand moved from 31.9% to 31.1%, and its estimated monthly branded searches moved from 2K to 2.5K.

How did search popularity change for New Zealand baby dummy brands in September 2026?

2 changes

  1. In September 2026, Haakaa lost share of searches among baby dummy brands in New Zealand, from 24.6% to 23.5%.

  2. Tommee Tippee’s share of searches among baby dummy brands in New Zealand has gained ground for 3 months in a row, from 27.5% to 31.1% in September 2026.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Haakaa’s and Tommee Tippee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Haakaa

10 branded search terms

  • haakaa
  • haakaa colostrum collector
  • haakaa dummy
  • haakaa feeder
  • haakaa ladybug
  • haakaa nail file
  • haakaa nipple shield
  • haakaa oral syringe
  • haakaa syringe
  • ladybug haakaa

Tommee Tippee

5 branded search terms

  • tommee tippee
  • tommee tippee pacifier
  • tommee tippee soother
  • tommee tippee steriliser
  • tommeetippee

How the Brand Demand Index is measured

Other head-to-heads among baby dummy brands

Creator with pink hair and a pink jacket

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