Haakaa vs Pigeon:Which is more popular?
In September 2026, Pigeon had more branded searches than Haakaa among baby dummy brands in New Zealand. Pigeon had about 2,400 branded searches, while Haakaa had 1,930. Pigeon made up 29.3% of all baby dummy brand searches we track, and Haakaa accounted for 23.5%. When we asked ChatGPT and Google AI Overviews about baby dummy brands, Haakaa appeared in three of the five answers and Pigeon in one. Haakaa was mentioned before Pigeon in three out of four answers that named either.
Who do people search for more?
Pigeon, about 24% more searches than Haakaa
Who does AI mention more?
Haakaa, mentioned in 3 of 5 answers, Pigeon in 1
Who does AI recommend more?
Haakaa, named ahead of Pigeon in 3 of 4 answers
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Top baby dummy brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Haakaa was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Pigeon was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Haakaa was listed before Pigeon in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Philips Avent1st
BIBS2nd
MAM3rd
Tommee Tippee4th- Haakaa5th
- FRIGG6th
- Pigeon7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BIBS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Philips Avent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tommee Tippee3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Haakaa3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MAM3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FRIGG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pigeon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby dummy brands
5 answers
Asked ChatGPT
“Which baby dummy brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby dummy brands in New Zealand?”
Asked ChatGPT
“What's the best baby dummy brand in New Zealand for soothing baby?”
Searched Google, AI Overview
“newborn dummy nz”
Searched Google, AI Overview
“baby dummy brands nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Haakaa or Pigeon more popular in search?
This chart shows how often people search Google for Haakaa and Pigeon by name. Each line represents a brand's share of searches for all seven baby dummy brands we track, month by month, from searches in New Zealand.
Share of searches by month for Pigeon, Haakaa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tommee Tippee | Pigeon | Haakaa | BIBS | Philips Avent | FRIGG | MAM |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 25.4% | 27.3% | 4.1% | 6% | 2.7% | 2.7% |
| Nov 2025 | 28.3% | 27% | 29.2% | 4.4% | 6.4% | 2.4% | 2.4% |
| Dec 2025 | 29.4% | 24.3% | 27.7% | 4.9% | 8.4% | 2.6% | 2.6% |
| Jan 2026 | 29.7% | 27.7% | 25.5% | 4.7% | 6.9% | 2.5% | 3.1% |
| Feb 2026 | 27.9% | 26.9% | 26.3% | 5.4% | 7.1% | 2.9% | 3.5% |
| Mar 2026 | 30.8% | 28.8% | 24.8% | 4.8% | 6.5% | 2.1% | 2.1% |
| Apr 2026 | 26.7% | 30% | 26.7% | 4.1% | 7.6% | 2.2% | 2.7% |
| May 2026 | 30.3% | 27.5% | 26.1% | 4.6% | 6.4% | 2% | 3% |
| Jun 2026 | 27.5% | 32.1% | 24.6% | 4.3% | 7% | 2.3% | 2.3% |
| Jul 2026 | 30.8% | 30.2% | 23.5% | 4.9% | 6.7% | 1.8% | 2.1% |
| Aug 2026 | 30.8% | 28.7% | 24.6% | 4.7% | 6.7% | 2% | 2.5% |
| Sep 2026 | 31.1% | 29.3% | 23.5% | 5.9% | 5.6% | 2.6% | 2.1% |
How has the Haakaa and Pigeon comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Pigeon took it in January 2026.
- Across the 12 months ending September 2026, Haakaa’s share of searches among baby dummy brands in New Zealand moved from 27.3% to 23.5%, and its estimated monthly branded searches moved from 1.7K to 1.9K.
- Across the 12 months ending September 2026, Pigeon’s share of searches among baby dummy brands in New Zealand moved from 25.4% to 29.3%, and its estimated monthly branded searches moved from 1.6K to 2.4K.
How did search popularity change for New Zealand baby dummy brands in September 2026?
2 changes
In September 2026, Pigeon gained share of searches among baby dummy brands in New Zealand, from 28.7% to 29.3%.
In September 2026, Haakaa lost share of searches among baby dummy brands in New Zealand, from 24.6% to 23.5%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Haakaa’s and Pigeon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among baby dummy brands
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