Brandwave

How popular isHaakaa in search?

In August 2026, there were an estimated 2.4K branded searches for Haakaa in New Zealand which is up 24.2% over the last 11 months. Haakaa holds 47.2% estimated Share of Search among New Zealand breast pump brands and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Haakaa47.2%
  2. Medela45.4%
  3. Spectra5.6%
  4. Elvie1.8%
  5. Willow0%
Haakaa website (opens in a new tab)

Follow Haakaa and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which breast pump brands compete with Haakaa?

Haakaa against breast pump brands in New Zealand, by month

Share of Search by month for Haakaa, Medela, Spectra. The figures are in the table below the chart.

View monthly share of search table
MonthHaakaaMedelaSpectraElvieWillow
Oct 202544.9%46.3%5%3.8%0%
Nov 202548.7%42.4%5.6%3%0.25%
Dec 202548.8%43.3%4.7%3.2%0%
Jan 202649.1%43.4%4.5%3%0%
Feb 202642.6%51.8%3.3%2.4%0%
Mar 202646.8%46.1%4.7%2.5%0%
Apr 202648.2%43%5.4%3.4%0%
May 202647.3%45.4%4.7%2.5%0%
Jun 202647.9%44.1%5.2%2.7%0%
Jul 202644.8%47%6.3%1.9%0%
Aug 202647.2%45.4%5.6%1.8%0%
Sep 2026—————

  1. 1.Haakaa

    47.2%

    moved from 2nd to 1st · 2.4K estimated branded searches · +0.43% vs prior month · +2.4 points

  2. 2.Medela

    45.4%

    moved from 1st to 2nd · 2.3K estimated branded searches · -8.1% vs prior month · -1.6 points

  3. 3.Spectra

    5.6%

    held 3rd · 280 estimated branded searches · -15.2% vs prior month · -0.7 points

  4. 4.Elvie

    1.8%

    held 4th · 90 estimated branded searches · -10% vs prior month · -0.1 points

  5. 5.Willow

    0%

    held 5th · 0 estimated branded searches · — vs prior month · 0 points

Compare search popularity between Haakaa and its closest rivals

How has branded search demand for Haakaa changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Haakaa in New Zealand rose from 1.9K to 2.4K.
  • Across the 11 months ending August 2026, Haakaa’s estimated Share of Search among breast pump brands in New Zealand increased from 44.9% to 47.2%.
  • Across the 11 months ending August 2026, Haakaa’s estimated Share of Search among breast pump brands in New Zealand peaked at 49.1% in January 2026 and was lowest at 42.6% in February 2026.
  • Across the 11 months ending August 2026, Haakaa rose from 2nd to 1st among breast pump brands in New Zealand.

How did search popularity change for New Zealand breast pump brands in August 2026?

  1. In August 2026, Haakaa overtook Medela to take the highest estimated Share of Search among breast pump brands in New Zealand, at 47.2%.

  2. In August 2026, Medela lost estimated Share of Search among breast pump brands in New Zealand, from 47% to 45.4%.

  3. In August 2026, Spectra lost estimated Share of Search among breast pump brands in New Zealand, from 6.3% to 5.6%.

  4. Estimated monthly branded searches for Elvie in New Zealand fell 43.8% over 11 measured months, from 160 to 90 in August 2026.

How is Haakaa measured?

Brandwave collects information about searches that people make online using Haakaa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

18 branded search terms

  • haakaa
  • haakaa breastfeeding
  • haakaa co nz
  • haakaa colostrum collector
  • haakaa dummy
  • haakaa feeder
  • haakaa fresh food feeder
  • haakaa ladybug
  • haakaa nail care kit
  • haakaa nail file
  • haakaa near me
  • haakaa nipple shield
  • haakaa nz
  • haakaa oral syringe
  • haakaa silicone colostrum collector
  • haakaa silicone colostrum collector set
  • haakaa syringe
  • ladybug haakaa

Do you work for Haakaa? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Haakaa your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record