Elvie vs Haakaa:Which is more popular by branded search in New Zealand?
In August 2026, Haakaa had more branded searches than Elvie among breast pump brands in New Zealand. Haakaa was estimated to have 2.4K branded searches compared to Elvie’s 90, and held a 47.2% Share of Search versus Elvie’s 1.8%.
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Which is more popular in search, Elvie or Haakaa?
Compare the breast pump brands New Zealand parents use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Haakaa, Elvie. The figures are in the table below the chart.
View monthly share of search table
| Month | Haakaa | Medela | Spectra | Elvie | Willow |
|---|---|---|---|---|---|
| Oct 2025 | 44.9% | 46.3% | 5% | 3.8% | 0% |
| Nov 2025 | 48.7% | 42.4% | 5.6% | 3% | 0.25% |
| Dec 2025 | 48.8% | 43.3% | 4.7% | 3.2% | 0% |
| Jan 2026 | 49.1% | 43.4% | 4.5% | 3% | 0% |
| Feb 2026 | 42.6% | 51.8% | 3.3% | 2.4% | 0% |
| Mar 2026 | 46.8% | 46.1% | 4.7% | 2.5% | 0% |
| Apr 2026 | 48.2% | 43% | 5.4% | 3.4% | 0% |
| May 2026 | 47.3% | 45.4% | 4.7% | 2.5% | 0% |
| Jun 2026 | 47.9% | 44.1% | 5.2% | 2.7% | 0% |
| Jul 2026 | 44.8% | 47% | 6.3% | 1.9% | 0% |
| Aug 2026 | 47.2% | 45.4% | 5.6% | 1.8% | 0% |
| Sep 2026 | — | — | — | — | — |
How has the Elvie and Haakaa comparison changed over the last 12 months?
3 findings
- Haakaa was ahead of Elvie in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Elvie’s estimated Share of Search among breast pump brands in New Zealand moved from 3.8% to 1.8%, and its estimated monthly branded searches moved from 160 to 90.
- Across the 11 months ending August 2026, Haakaa’s estimated Share of Search among breast pump brands in New Zealand moved from 44.9% to 47.2%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
How did search popularity change for New Zealand breast pump brands in August 2026?
2 changes
In August 2026, Haakaa overtook Medela to take the highest estimated Share of Search among breast pump brands in New Zealand, at 47.2%.
Estimated monthly branded searches for Elvie in New Zealand fell 43.8% over 11 measured months, from 160 to 90 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Elvie’s and Haakaa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Elvie
6 branded search terms
- elvie
- elvie breastfeeding
- elvie breastpump
- elvie com
- elvie near me
- elvie nz
Haakaa
18 branded search terms
- haakaa
- haakaa breastfeeding
- haakaa co nz
- haakaa colostrum collector
- haakaa dummy
- haakaa feeder
- haakaa fresh food feeder
- haakaa ladybug
- haakaa nail care kit
- haakaa nail file
- haakaa near me
- haakaa nipple shield
- haakaa nz
- haakaa oral syringe
- haakaa silicone colostrum collector
- haakaa silicone colostrum collector set
- haakaa syringe
- ladybug haakaa
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.