Philips Avent vs Spectra:Which is more popular?
In September 2026, Philips Avent had more branded searches than Spectra among breast pump brands in New Zealand. Philips Avent had about 460 branded searches, while Spectra had 0. Philips Avent made up 9.8% of all breast pump brand searches we track, and Spectra accounted for 0%. When we asked ChatGPT and Google AI Overviews about breast pump brands, Spectra appeared in four of the five answers and Philips Avent in three. Spectra was mentioned before Philips Avent in four out of five answers.
Who do people search for more?
Philips Avent, the only one of the two with measured searches
Who does AI mention more?
Spectra, mentioned in 4 of 5 answers, Philips Avent in 3
Who does AI recommend more?
Spectra, named ahead of Philips Avent in 4 of 5 answers
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Top breast pump brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Spectra was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Philips Avent was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Spectra was listed before Philips Avent in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Medela5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Momcozy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Spectra4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Philips Avent3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Haakaa2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Elvie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Willow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about breast pump brands
5 answers
Asked ChatGPT
“Which breast pump brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best breast pump brands in New Zealand?”
Asked ChatGPT
“What's the best breast pump brand in New Zealand for newborn feeding?”
Searched Google, AI Overview
“best breast pump”
Searched Google, AI Overview
“electric breast pump”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Philips Avent or Spectra more popular in search?
This chart shows how often people search Google for Philips Avent and Spectra by name. Each line represents a brand's share of searches for all seven breast pump brands we track, month by month, from searches in New Zealand.
Share of searches by month for Philips Avent, Spectra. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haakaa | Medela | Momcozy | Philips Avent | Elvie | Willow | Spectra |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.4% | 38.4% | 10.8% | 8.6% | 3.4% | 0.23% | 0.23% |
| Nov 2025 | 41.7% | 34.5% | 11.6% | 9.2% | 2.7% | 0.48% | 0% |
| Dec 2025 | 40.2% | 34.2% | 10.5% | 12.1% | 2.7% | 0.27% | 0% |
| Jan 2026 | 39.2% | 34% | 13.3% | 10.6% | 2.5% | 0.45% | 0% |
| Feb 2026 | 34.8% | 42.6% | 10.8% | 9.4% | 2% | 0.45% | 0% |
| Mar 2026 | 37.3% | 36.9% | 13.6% | 9.9% | 2.1% | 0.23% | 0% |
| Apr 2026 | 38.4% | 33.8% | 13.6% | 11% | 2.8% | 0.23% | 0.23% |
| May 2026 | 38.3% | 36.8% | 12.6% | 9.4% | 2.4% | 0.21% | 0.21% |
| Jun 2026 | 38.2% | 35.7% | 12.3% | 10.9% | 2.5% | 0.21% | 0.21% |
| Jul 2026 | 34.8% | 39.4% | 13.6% | 10% | 1.7% | 0.56% | 0% |
| Aug 2026 | 39% | 34.6% | 13.8% | 10.7% | 1.5% | 0.19% | 0.19% |
| Sep 2026 | 41.2% | 31.8% | 15.4% | 9.8% | 1.7% | 0.21% | 0% |
How has the Philips Avent and Spectra comparison changed over the last 12 months?
3 findings
- Philips Avent was ahead of Spectra in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Philips Avent’s share of searches among breast pump brands in New Zealand moved from 8.6% to 9.8%, and its estimated monthly branded searches moved from 380 to 460.
- Across the 12 months ending September 2026, Spectra’s share of searches among breast pump brands in New Zealand moved from 0.23% to 0%, and its estimated monthly branded searches moved from 10 to 0.
How did search popularity change for New Zealand breast pump brands in September 2026?
2 changes
In September 2026, Philips Avent lost share of searches among breast pump brands in New Zealand, from 10.7% to 9.8%.
In September 2026, Spectra fell from 6th to 7th among breast pump brands in New Zealand.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Philips Avent’s and Spectra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Philips Avent
4 branded search terms
- philips avent
- philips avent soothie
- philips avent termometer
- philipsavent
Spectra
1 branded search term
- spectra breastfeeding
Other head-to-heads among breast pump brands
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