Brandwave

Haakaa vs Medela:Which is more popular?

In September 2026, Haakaa had more branded searches than Medela among breast pump brands in New Zealand. Haakaa had about 1,930 branded searches, while Medela had 1,490. Haakaa made up 41.2% of all breast pump brand searches we track, and Medela accounted for 31.8%. When we asked ChatGPT and Google AI Overviews about breast pump brands, Medela appeared in all five answers and Haakaa in two. Medela was mentioned before Haakaa in every answer.

Among breast pump brands in New Zealand in September 2026

Who do people search for more?

Haakaa, about 30% more searches than Medela

Haakaa 1.9K searchesMedela 1.5K searches

Who does AI mention more?

Medela, mentioned in every answer we collected

Medela in 5 of 5Haakaa in 2 of 5

Who does AI recommend more?

Medela, named ahead of Haakaa in every answer

Medela first in 5Haakaa never first

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Top breast pump brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Medela appeared in all five answers. Haakaa was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Medela was listed before Haakaa in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Spectra1st
  2. Medela2nd
  3. Momcozy3rd
  4. Philips Avent4th
  5. Haakaa5th
  6. Elvie–
  7. Willow–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Medela5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Momcozy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spectra4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips Avent3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haakaa2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Elvie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Willow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about breast pump brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Haakaa or Medela more popular in search?

This chart shows how often people search Google for Haakaa and Medela by name. Each line represents a brand's share of searches for all seven breast pump brands we track, month by month, from searches in New Zealand.

Haakaa and Medela among breast pump brands in New Zealand, by month

Share of searches by month for Haakaa, Medela. The figures are in the table below the chart.

View monthly share of searches table
MonthHaakaaMedelaMomcozyPhilips AventElvieWillowSpectra
Oct 202538.4%38.4%10.8%8.6%3.4%0.23%0.23%
Nov 202541.7%34.5%11.6%9.2%2.7%0.48%0%
Dec 202540.2%34.2%10.5%12.1%2.7%0.27%0%
Jan 202639.2%34%13.3%10.6%2.5%0.45%0%
Feb 202634.8%42.6%10.8%9.4%2%0.45%0%
Mar 202637.3%36.9%13.6%9.9%2.1%0.23%0%
Apr 202638.4%33.8%13.6%11%2.8%0.23%0.23%
May 202638.3%36.8%12.6%9.4%2.4%0.21%0.21%
Jun 202638.2%35.7%12.3%10.9%2.5%0.21%0.21%
Jul 202634.8%39.4%13.6%10%1.7%0.56%0%
Aug 202639%34.6%13.8%10.7%1.5%0.19%0.19%
Sep 202641.2%31.8%15.4%9.8%1.7%0.21%0%

How has the Haakaa and Medela comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Medela took it in February 2026, Haakaa took it in March 2026, Medela took it in July 2026, Haakaa took it in August 2026.
  • Across the 12 months ending September 2026, Haakaa’s share of searches among breast pump brands in New Zealand moved from 38.4% to 41.2%, and its estimated monthly branded searches moved from 1.7K to 1.9K.
  • Across the 12 months ending September 2026, Medela’s share of searches among breast pump brands in New Zealand moved from 38.4% to 31.8%, and its estimated monthly branded searches moved from 1.7K to 1.5K.

How did search popularity change for New Zealand breast pump brands in September 2026?

2 changes

  1. In September 2026, Haakaa gained share of searches among breast pump brands in New Zealand, from 39% to 41.2%.

  2. In September 2026, Medela lost share of searches among breast pump brands in New Zealand, from 34.6% to 31.8%.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Haakaa’s and Medela’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Haakaa

10 branded search terms

  • haakaa
  • haakaa breastfeeding
  • haakaa colostrum collector
  • haakaa feeder
  • haakaa ladybug
  • haakaa nail file
  • haakaa nipple shield
  • haakaa oral syringe
  • haakaa syringe
  • ladybug haakaa

Medela

8 branded search terms

  • medela
  • medela breastfeeding
  • medela cream nipple
  • medela nipple shield
  • medela swing
  • medela swing maxi
  • medela symphony
  • renting medela symphony

How the Brand Demand Index is measured

Other head-to-heads among breast pump brands

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