Brandwave

Haakaa vs Philips Avent:Which is more popular?

In September 2026, Haakaa had more branded searches than Philips Avent among breast pump brands in New Zealand. Haakaa had about 1,930 branded searches, while Philips Avent had 460. Haakaa made up 41.2% of all breast pump brand searches we track, and Philips Avent accounted for 9.8%. When we asked ChatGPT and Google AI Overviews about breast pump brands, Philips Avent appeared in three of the five answers and Haakaa in two. Haakaa and Philips Avent were each mentioned first in two of the four answers that named either.

Among breast pump brands in New Zealand in September 2026

Who do people search for more?

Haakaa, about 4 searches for every 1 for Philips Avent

Haakaa 1.9K searchesPhilips Avent 460 searches

Who does AI mention more?

Philips Avent, mentioned in 3 of 5 answers, Haakaa in 2

Philips Avent in 3 of 5Haakaa in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Haakaa first in 2Philips Avent first in 2

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Top breast pump brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philips Avent was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Haakaa was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Haakaa and Philips Avent were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Spectra1st
  2. Medela2nd
  3. Momcozy3rd
  4. Philips Avent4th
  5. Haakaa5th
  6. Elvie–
  7. Willow–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Medela5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Momcozy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spectra4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips Avent3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haakaa2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Elvie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Willow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about breast pump brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Haakaa or Philips Avent more popular in search?

This chart shows how often people search Google for Haakaa and Philips Avent by name. Each line represents a brand's share of searches for all seven breast pump brands we track, month by month, from searches in New Zealand.

Haakaa and Philips Avent among breast pump brands in New Zealand, by month

Share of searches by month for Haakaa, Philips Avent. The figures are in the table below the chart.

View monthly share of searches table
MonthHaakaaMedelaMomcozyPhilips AventElvieWillowSpectra
Oct 202538.4%38.4%10.8%8.6%3.4%0.23%0.23%
Nov 202541.7%34.5%11.6%9.2%2.7%0.48%0%
Dec 202540.2%34.2%10.5%12.1%2.7%0.27%0%
Jan 202639.2%34%13.3%10.6%2.5%0.45%0%
Feb 202634.8%42.6%10.8%9.4%2%0.45%0%
Mar 202637.3%36.9%13.6%9.9%2.1%0.23%0%
Apr 202638.4%33.8%13.6%11%2.8%0.23%0.23%
May 202638.3%36.8%12.6%9.4%2.4%0.21%0.21%
Jun 202638.2%35.7%12.3%10.9%2.5%0.21%0.21%
Jul 202634.8%39.4%13.6%10%1.7%0.56%0%
Aug 202639%34.6%13.8%10.7%1.5%0.19%0.19%
Sep 202641.2%31.8%15.4%9.8%1.7%0.21%0%

How has the Haakaa and Philips Avent comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand breast pump brands in September 2026?

2 changes

  1. In September 2026, Haakaa gained share of searches among breast pump brands in New Zealand, from 39% to 41.2%.

  2. In September 2026, Philips Avent lost share of searches among breast pump brands in New Zealand, from 10.7% to 9.8%.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Haakaa’s and Philips Avent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Haakaa

10 branded search terms

  • haakaa
  • haakaa breastfeeding
  • haakaa colostrum collector
  • haakaa feeder
  • haakaa ladybug
  • haakaa nail file
  • haakaa nipple shield
  • haakaa oral syringe
  • haakaa syringe
  • ladybug haakaa

Philips Avent

4 branded search terms

  • philips avent
  • philips avent soothie
  • philips avent termometer
  • philipsavent

How the Brand Demand Index is measured

Other head-to-heads among breast pump brands

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