Brandwave

How popular isSpectra in search?

In August 2026, there were an estimated 280 branded searches for Spectra in New Zealand which is up 33.3% over the last 11 months. Spectra holds 5.6% estimated Share of Search among New Zealand breast pump brands and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Haakaa47.2%
  2. Medela45.4%
  3. Spectra5.6%
  4. Elvie1.8%
  5. Willow0%
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Which breast pump brands compete with Spectra?

Spectra against breast pump brands in New Zealand, by month

Share of Search by month for Haakaa, Medela, Spectra. The figures are in the table below the chart.

View monthly share of search table
MonthHaakaaMedelaSpectraElvieWillow
Oct 202544.9%46.3%5%3.8%0%
Nov 202548.7%42.4%5.6%3%0.25%
Dec 202548.8%43.3%4.7%3.2%0%
Jan 202649.1%43.4%4.5%3%0%
Feb 202642.6%51.8%3.3%2.4%0%
Mar 202646.8%46.1%4.7%2.5%0%
Apr 202648.2%43%5.4%3.4%0%
May 202647.3%45.4%4.7%2.5%0%
Jun 202647.9%44.1%5.2%2.7%0%
Jul 202644.8%47%6.3%1.9%0%
Aug 202647.2%45.4%5.6%1.8%0%
Sep 2026—————

  1. 1.Haakaa

    47.2%

    moved from 2nd to 1st · 2.4K estimated branded searches · +0.43% vs prior month · +2.4 points

  2. 2.Medela

    45.4%

    moved from 1st to 2nd · 2.3K estimated branded searches · -8.1% vs prior month · -1.6 points

  3. 3.Spectra

    5.6%

    held 3rd · 280 estimated branded searches · -15.2% vs prior month · -0.7 points

  4. 4.Elvie

    1.8%

    held 4th · 90 estimated branded searches · -10% vs prior month · -0.1 points

  5. 5.Willow

    0%

    held 5th · 0 estimated branded searches · — vs prior month · 0 points

Compare search popularity between Spectra and its closest rivals

How has branded search demand for Spectra changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Spectra in New Zealand rose from 210 to 280.
  • Across the 11 months ending August 2026, Spectra’s estimated Share of Search among breast pump brands in New Zealand increased from 5% to 5.6%.
  • Across the 11 months ending August 2026, Spectra’s estimated Share of Search among breast pump brands in New Zealand peaked at 6.3% in July 2026 and was lowest at 3.3% in February 2026.

How did search popularity change for New Zealand breast pump brands in August 2026?

  1. In August 2026, Haakaa overtook Medela to take the highest estimated Share of Search among breast pump brands in New Zealand, at 47.2%.

  2. In August 2026, Medela lost estimated Share of Search among breast pump brands in New Zealand, from 47% to 45.4%.

  3. In August 2026, Spectra lost estimated Share of Search among breast pump brands in New Zealand, from 6.3% to 5.6%.

  4. Estimated monthly branded searches for Elvie in New Zealand fell 43.8% over 11 measured months, from 160 to 90 in August 2026.

How is Spectra measured?

Brandwave collects information about searches that people make online using Spectra’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • spectra breastfeeding
  • spectra s1
  • spectra s1 plus
  • spectra s2

Do you work for Spectra? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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