Brandwave

BIBS vs Philips Avent:Which is more popular?

In September 2026, BIBS and Philips Avent were level in searches among baby dummy brands in New Zealand, with an estimated 480 versus 460 branded searches, at 5.9% and 5.6% of the total. When we asked ChatGPT and Google AI Overviews about baby dummy brands, both BIBS and Philips Avent appeared in all five answers. Philips Avent was mentioned before BIBS in three out of five answers.

Among baby dummy brands in New Zealand in September 2026

Who do people search for more?

BIBS and Philips Avent are searched for about as often as each other.

BIBS 480 searchesPhilips Avent 460 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

BIBS in 5 of 5Philips Avent in 5 of 5

Who does AI recommend more?

Philips Avent, named ahead of BIBS in 3 of 5 answers

Philips Avent first in 3BIBS first in 2

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Top baby dummy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both BIBS and Philips Avent showed up in all five answers. Philips Avent was listed before BIBS in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips Avent1st
  2. BIBS2nd
  3. MAM3rd
  4. Tommee Tippee4th
  5. Haakaa5th
  6. FRIGG6th
  7. Pigeon7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BIBS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips Avent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tommee Tippee3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haakaa3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MAM3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FRIGG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pigeon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby dummy brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is BIBS or Philips Avent more popular in search?

This chart shows how often people search Google for BIBS and Philips Avent by name. Each line represents a brand's share of searches for all seven baby dummy brands we track, month by month, from searches in New Zealand.

BIBS and Philips Avent among baby dummy brands in New Zealand, by month

Share of searches by month for BIBS, Philips Avent. The figures are in the table below the chart.

View monthly share of searches table
MonthTommee TippeePigeonHaakaaBIBSPhilips AventFRIGGMAM
Oct 202531.9%25.4%27.3%4.1%6%2.7%2.7%
Nov 202528.3%27%29.2%4.4%6.4%2.4%2.4%
Dec 202529.4%24.3%27.7%4.9%8.4%2.6%2.6%
Jan 202629.7%27.7%25.5%4.7%6.9%2.5%3.1%
Feb 202627.9%26.9%26.3%5.4%7.1%2.9%3.5%
Mar 202630.8%28.8%24.8%4.8%6.5%2.1%2.1%
Apr 202626.7%30%26.7%4.1%7.6%2.2%2.7%
May 202630.3%27.5%26.1%4.6%6.4%2%3%
Jun 202627.5%32.1%24.6%4.3%7%2.3%2.3%
Jul 202630.8%30.2%23.5%4.9%6.7%1.8%2.1%
Aug 202630.8%28.7%24.6%4.7%6.7%2%2.5%
Sep 202631.1%29.3%23.5%5.9%5.6%2.6%2.1%

How has the BIBS and Philips Avent comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: BIBS took it in September 2026.
  • Across the 12 months ending September 2026, BIBS’s share of searches among baby dummy brands in New Zealand moved from 4.1% to 5.9%, and its estimated monthly branded searches moved from 260 to 480.
  • Across the 12 months ending September 2026, Philips Avent’s share of searches among baby dummy brands in New Zealand moved from 6% to 5.6%, and its estimated monthly branded searches moved from 380 to 460.

How did search popularity change for New Zealand baby dummy brands in September 2026?

2 changes

  1. In September 2026, BIBS overtook Philips Avent to rank 4th among baby dummy brands in New Zealand, with 5.9% of the searches.

  2. In September 2026, Philips Avent lost share of searches among baby dummy brands in New Zealand, from 6.7% to 5.6%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using BIBS’s and Philips Avent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BIBS

1 branded search term

  • bibs dummy

Philips Avent

4 branded search terms

  • philips avent
  • philips avent soothie
  • philips avent termometer
  • philipsavent

How the Brand Demand Index is measured

Other head-to-heads among baby dummy brands

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