How popular isDr. Brown's?
In September 2026, people searched for Dr. Brown's by name about 1,870 times in New Zealand, a 30.8% increase from the previous year. These searches made up 11.6% of all New Zealand baby bottle brand searches, placing Dr. Brown's fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about baby bottle brands, Dr. Brown's appeared in all answers and was the fourth most recommended of the six.
Dr. Brown's is the fourth most searched of 6 competitors and the fourth most recommended in AI answers.
Tommee TippeeShare of searches 40%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
PigeonShare of searches 23.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Philips AventShare of searches 12.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Dr. Brown'sShare of searches 11.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
MedelaShare of searches 10.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top baby bottle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dr. Brown's appeared in all five answers. Dr. Brown's is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Philips Avent1st
- Pigeon2nd
- Tommee Tippee3rd
- Dr. Brown's4th
- Medela–
MAM–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pigeon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Philips Avent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dr. Brown's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tommee Tippee4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Medela0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MAM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby bottle brands
5 answers
Asked ChatGPT
“Which baby bottle brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby bottle brands in New Zealand?”
Asked ChatGPT
“What's the best baby bottle brand in New Zealand for newborn feeding?”
Searched Google, AI Overview
“best baby bottles”
Searched Google, AI Overview
“anti colic bottles nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which baby bottle brands compete with Dr. Brown's?
Share of searches by month for Tommee Tippee, Pigeon, Philips Avent, Dr. Brown's, Medela. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tommee Tippee | Pigeon | Philips Avent | Dr. Brown's | Medela | MAM |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 20.1% | 11.4% | 11.9% | 15.8% | 2.3% |
| Nov 2025 | 37.1% | 22% | 12.1% | 12.7% | 14.1% | 2% |
| Dec 2025 | 38.5% | 19% | 14.1% | 13% | 13.5% | 2% |
| Jan 2026 | 39.9% | 21.6% | 12.5% | 10.9% | 12.8% | 2.4% |
| Feb 2026 | 35.3% | 20.7% | 12% | 11.9% | 17.3% | 2.7% |
| Mar 2026 | 37.4% | 23.4% | 12.2% | 11.7% | 13.7% | 1.7% |
| Apr 2026 | 36.3% | 24.5% | 12.3% | 11.7% | 13.3% | 2% |
| May 2026 | 38.4% | 23% | 11.8% | 10.8% | 14% | 2% |
| Jun 2026 | 36.5% | 26.7% | 11% | 10.5% | 13.3% | 2% |
| Jul 2026 | 37.8% | 25.7% | 10.4% | 10.6% | 13.9% | 1.6% |
| Aug 2026 | 39% | 24.8% | 10.8% | 11.2% | 12.1% | 2.1% |
| Sep 2026 | 40% | 23.7% | 12.2% | 11.6% | 10.9% | 1.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40% | 6.4K | +0.94% | +1 points | |
| 2, held 2nd | 23.7% | 3.8K | -5.9% | -1.1 points | |
| 3, moved from 5th to 3rd | 12.2% | 2K | +10.7% | +1.4 pointsmoved from 5th to 3rd | |
| 4, held 4th | 11.6% | 1.9K | +2.2% | +0.4 points | |
| 5, moved from 3rd to 5th | 10.9% | 1.8K | -11.2% | -1.2 pointsmoved from 3rd to 5th | |
| 6, held 6th | 1.6% | 250 | -26.5% | -0.5 points |
40%
Held 1st. 6.4K estimated branded searches, +0.94% vs prior month. Share +1 points.
2.
Pigeon23.7%
Held 2nd. 3.8K estimated branded searches, -5.9% vs prior month. Share -1.1 points.
12.2%
Moved from 5th to 3rd. 2K estimated branded searches, +10.7% vs prior month. Share +1.4 points.
11.6%
Held 4th. 1.9K estimated branded searches, +2.2% vs prior month. Share +0.4 points.
5.
Medela10.9%
Moved from 3rd to 5th. 1.8K estimated branded searches, -11.2% vs prior month. Share -1.2 points.
6.
MAM1.6%
Held 6th. 250 estimated branded searches, -26.5% vs prior month. Share -0.5 points.
Compare popularity between Dr. Brown's and its closest rivals
Every comparison with Dr. Brown's
6 comparisons
How has branded search demand for Dr. Brown's changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dr. Brown's in New Zealand rose from 1.4K to 1.9K.
- Across the 12 months ending September 2026, Dr. Brown's’ share of searches among baby bottle brands in New Zealand peaked at 13% in December 2025 and was lowest at 10.5% in June 2026.
How did search popularity change for New Zealand baby bottle brands in September 2026?
6 changes
In September 2026, Philips Avent overtook Medela and Dr. Brown's to rank 3rd among baby bottle brands in New Zealand, with 12.2% of the searches.
In September 2026, Tommee Tippee gained share of searches among baby bottle brands in New Zealand, from 39% to 40%.
In September 2026, Medela lost share of searches among baby bottle brands in New Zealand, from 12.1% to 10.9%.
In September 2026, Pigeon lost share of searches among baby bottle brands in New Zealand, from 24.8% to 23.7%.
In September 2026, MAM lost share of searches among baby bottle brands in New Zealand, from 2.1% to 1.6%.
Dr. Brown's’ share of searches among baby bottle brands in New Zealand has gained ground for 3 months in a row, from 10.5% to 11.6% in September 2026.
How are Dr. Brown's’ branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Dr. Brown's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- dr browns
- dr browns bottles
- dr browns dummy
- dr browns glass bottle
- dr browns glass bottles
- dr browns happypaci
- dr browns steriliser
- dr browns teats
- drbrowns
- drbrowns bottles
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Where does Dr. Brown's compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Baby bottle brands | 4th of 6 | 11.6% | Shown above |
| Baby bottle warmer brands | 4th of 5 | 7.6% | Show ranking |
| Baby steriliser brands | 4th of 5 | 7.6% | Show ranking |
Is Dr. Brown's your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.