Brandwave

How popular isDr. Brown's?

In September 2026, people searched for Dr. Brown's by name about 1,870 times in New Zealand, a 30.8% increase from the previous year. These searches made up 7.6% of all New Zealand baby bottle warmer brand searches, placing Dr. Brown's fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about baby bottle warmer brands, Dr. Brown's appeared in one of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Dr. Brown's is the fourth most searched of 5 competitors and the fourth most recommended in AI answers.

  1. Tommee TippeeShare of searches 37.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. PigeonShare of searches 35.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Baby BrezzaShare of searches 12.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Dr. Brown'sShare of searches 7.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. Philips AventShare of searches 6.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top baby bottle warmer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dr. Brown's was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Dr. Brown's is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips Avent1st
  2. Baby Brezza2nd
  3. Tommee Tippee3rd
  4. Dr. Brown's4th
  5. Pigeon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tommee Tippee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baby Brezza4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips Avent4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dr. Brown's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pigeon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby bottle warmer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which baby bottle warmer brands compete with Dr. Brown's?

Dr. Brown's against baby bottle warmer brands in New Zealand, by month

Share of searches by month for Tommee Tippee, Pigeon, Baby Brezza, Dr. Brown's, Philips Avent. The figures are in the table below the chart.

View monthly share of searches table
MonthTommee TippeePigeonBaby BrezzaDr. Brown'sPhilips Avent
Oct 202538.1%30.4%16.7%7.6%7.2%
Nov 202535.3%33.6%15.1%8%8%
Dec 202535.4%29.3%16.2%9%10.1%
Jan 202635.9%33.5%15.5%6.9%8.3%
Feb 202634.4%33.2%14.9%8.7%8.7%
Mar 202636.6%34.2%13%8.5%7.7%
Apr 202632.4%36.5%13.8%8.1%9.2%
May 202637.2%33.8%12.8%8.4%7.8%
Jun 202632.7%38.1%14%7%8.3%
Jul 202635.6%34.9%14.5%7.3%7.7%
Aug 202636.4%33.9%14.1%7.8%7.9%
Sep 202637.4%35.2%12.9%7.6%6.8%

  1. 1.Tommee Tippee

    37.4%

    Held 1st. 2.5K estimated branded searches, -1.2% vs prior month. Share +1.1 points.

  2. 2.Pigeon

    35.2%

    Held 2nd. 2.4K estimated branded searches, 0% vs prior month. Share +1.4 points.

  3. 3.Baby Brezza

    12.9%

    Held 3rd. 880 estimated branded searches, -12% vs prior month. Share -1.2 points.

  4. 4.Dr. Brown's

    7.6%

    Moved from 5th to 4th. 520 estimated branded searches, -5.5% vs prior month. Share -0.1 points.

  5. 5.Philips Avent

    6.8%

    Moved from 4th to 5th. 460 estimated branded searches, -17.9% vs prior month. Share -1.1 points.

Compare popularity between Dr. Brown's and its closest rivals

Every comparison with Dr. Brown's

6 comparisons

How has branded search demand for Dr. Brown's changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dr. Brown's in New Zealand rose from 1.4K to 1.9K.
  • Across the 12 months ending September 2026, Dr. Brown's’ share of searches among baby bottle warmer brands in New Zealand peaked at 9% in December 2025 and was lowest at 6.9% in January 2026.

How did search popularity change for New Zealand baby bottle warmer brands in September 2026?

5 changes

  1. In September 2026, Pigeon gained share of searches among baby bottle warmer brands in New Zealand, from 33.9% to 35.2%.

  2. In September 2026, Tommee Tippee gained share of searches among baby bottle warmer brands in New Zealand, from 36.4% to 37.4%.

  3. In September 2026, Baby Brezza lost share of searches among baby bottle warmer brands in New Zealand, from 14.1% to 12.9%.

  4. In September 2026, Philips Avent lost share of searches among baby bottle warmer brands in New Zealand, from 7.9% to 6.8%.

  5. In September 2026, Dr. Brown's rose from 5th to 4th among baby bottle warmer brands in New Zealand.

How are Dr. Brown's’ branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Dr. Brown's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dr browns
  • dr browns bottles
  • dr browns dummy
  • dr browns glass bottle
  • dr browns glass bottles
  • dr browns happypaci
  • dr browns steriliser
  • dr browns teats
  • drbrowns
  • drbrowns bottles

Do you work for Dr. Brown's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Dr. Brown's compete?

Dr. Brown's is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Baby bottle brands4th of 611.6%Show ranking
Baby bottle warmer brands4th of 57.6%Shown above
Baby steriliser brands4th of 57.6%Show ranking
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