Brandwave

Dr. Brown's vs Medela:Which is more popular?

In September 2026, Dr. Brown's had more branded searches than Medela among baby bottle brands in New Zealand. Dr. Brown's had about 1,870 branded searches, while Medela had 1,750. Dr. Brown's made up 11.6% of all baby bottle brand searches we track, and Medela accounted for 10.9%. When we asked ChatGPT and Google AI Overviews about baby bottle brands, Dr. Brown's appeared in all five answers and Medela in none.

Among baby bottle brands in New Zealand in September 2026

Who do people search for more?

Dr. Brown's, about 7% more searches than Medela

Dr. Brown's 1.9K searchesMedela 1.8K searches

Who does AI mention more?

Dr. Brown's, mentioned in every answer we collected

Dr. Brown's in 5 of 5Medela in 0 of 5

Who does AI recommend more?

Dr. Brown's, the only one of the two named

Dr. Brown's first in 5Medela never named

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Top baby bottle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dr. Brown's appeared in all five answers. Medela did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips Avent1st
  2. Pigeon2nd
  3. Tommee Tippee3rd
  4. Dr. Brown's4th
  5. Medela–
  6. MAM–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pigeon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips Avent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dr. Brown's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tommee Tippee4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Medela0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MAM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby bottle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Dr. Brown's or Medela more popular in search?

This chart shows how often people search Google for Dr. Brown's and Medela by name. Each line represents a brand's share of searches for all six baby bottle brands we track, month by month, from searches in New Zealand.

Dr. Brown's and Medela among baby bottle brands in New Zealand, by month

Share of searches by month for Dr. Brown's, Medela. The figures are in the table below the chart.

View monthly share of searches table
MonthTommee TippeePigeonPhilips AventDr. Brown'sMedelaMAM
Oct 202538.6%20.1%11.4%11.9%15.8%2.3%
Nov 202537.1%22%12.1%12.7%14.1%2%
Dec 202538.5%19%14.1%13%13.5%2%
Jan 202639.9%21.6%12.5%10.9%12.8%2.4%
Feb 202635.3%20.7%12%11.9%17.3%2.7%
Mar 202637.4%23.4%12.2%11.7%13.7%1.7%
Apr 202636.3%24.5%12.3%11.7%13.3%2%
May 202638.4%23%11.8%10.8%14%2%
Jun 202636.5%26.7%11%10.5%13.3%2%
Jul 202637.8%25.7%10.4%10.6%13.9%1.6%
Aug 202639%24.8%10.8%11.2%12.1%2.1%
Sep 202640%23.7%12.2%11.6%10.9%1.6%

How has the Dr. Brown's and Medela comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Dr. Brown's took it in September 2026.
  • Across the 12 months ending September 2026, Dr. Brown's’ share of searches among baby bottle brands in New Zealand moved from 11.9% to 11.6%, and its estimated monthly branded searches moved from 1.4K to 1.9K.
  • Across the 12 months ending September 2026, Medela’s share of searches among baby bottle brands in New Zealand moved from 15.8% to 10.9%, and its estimated monthly branded searches moved from 1.9K to 1.8K.

How did search popularity change for New Zealand baby bottle brands in September 2026?

3 changes

  1. In September 2026, Philips Avent overtook Medela and Dr. Brown's to rank 3rd among baby bottle brands in New Zealand, with 12.2% of the searches.

  2. In September 2026, Medela lost share of searches among baby bottle brands in New Zealand, from 12.1% to 10.9%.

  3. Dr. Brown's’ share of searches among baby bottle brands in New Zealand has gained ground for 3 months in a row, from 10.5% to 11.6% in September 2026.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Dr. Brown's’ and Medela’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dr. Brown's

10 branded search terms

  • dr browns
  • dr browns bottles
  • dr browns dummy
  • dr browns glass bottle
  • dr browns glass bottles
  • dr browns happypaci
  • dr browns steriliser
  • dr browns teats
  • drbrowns
  • drbrowns bottles

Medela

8 branded search terms

  • medela
  • medela bottles
  • medela cream nipple
  • medela nipple shield
  • medela swing
  • medela swing maxi
  • medela symphony
  • renting medela symphony

How the Brand Demand Index is measured

Other head-to-heads among baby bottle brands

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