Brandwave

How popular isMedela?

In September 2026, people searched for Medela by name about 1,750 times in New Zealand, an 8.4% decrease from the previous year. These searches made up 10.9% of all New Zealand baby bottle brand searches, placing Medela fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about baby bottle brands, Medela did not appear in any of the answers.

Search and AI answers in September 2026

Medela is the fifth most searched of 6 competitors and not listed in any AI answer.

  1. Tommee TippeeShare of searches 40%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. PigeonShare of searches 23.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Philips AventShare of searches 12.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Dr. Brown'sShare of searches 11.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  5. MedelaShare of searches 10.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top baby bottle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Medela did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips Avent1st
  2. Pigeon2nd
  3. Tommee Tippee3rd
  4. Dr. Brown's4th
  5. Medela–
  6. MAM–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pigeon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips Avent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dr. Brown's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tommee Tippee4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Medela0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MAM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby bottle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which baby bottle brands compete with Medela?

Medela against baby bottle brands in New Zealand, by month

Share of searches by month for Tommee Tippee, Pigeon, Philips Avent, Dr. Brown's, Medela. The figures are in the table below the chart.

View monthly share of searches table
MonthTommee TippeePigeonPhilips AventDr. Brown'sMedelaMAM
Oct 202538.6%20.1%11.4%11.9%15.8%2.3%
Nov 202537.1%22%12.1%12.7%14.1%2%
Dec 202538.5%19%14.1%13%13.5%2%
Jan 202639.9%21.6%12.5%10.9%12.8%2.4%
Feb 202635.3%20.7%12%11.9%17.3%2.7%
Mar 202637.4%23.4%12.2%11.7%13.7%1.7%
Apr 202636.3%24.5%12.3%11.7%13.3%2%
May 202638.4%23%11.8%10.8%14%2%
Jun 202636.5%26.7%11%10.5%13.3%2%
Jul 202637.8%25.7%10.4%10.6%13.9%1.6%
Aug 202639%24.8%10.8%11.2%12.1%2.1%
Sep 202640%23.7%12.2%11.6%10.9%1.6%

  1. 1.Tommee Tippee

    40%

    Held 1st. 6.4K estimated branded searches, +0.94% vs prior month. Share +1 points.

  2. 2.Pigeon

    23.7%

    Held 2nd. 3.8K estimated branded searches, -5.9% vs prior month. Share -1.1 points.

  3. 3.Philips Avent

    12.2%

    Moved from 5th to 3rd. 2K estimated branded searches, +10.7% vs prior month. Share +1.4 points.

  4. 4.Dr. Brown's

    11.6%

    Held 4th. 1.9K estimated branded searches, +2.2% vs prior month. Share +0.4 points.

  5. 5.Medela

    10.9%

    Moved from 3rd to 5th. 1.8K estimated branded searches, -11.2% vs prior month. Share -1.2 points.

  6. 6.MAM

    1.6%

    Held 6th. 250 estimated branded searches, -26.5% vs prior month. Share -0.5 points.

Compare popularity between Medela and its closest rivals

Every comparison with Medela

8 comparisons

How has branded search demand for Medela changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Medela in New Zealand fell from 1.9K to 1.8K.
  • Across the 12 months ending September 2026, Medela’s share of searches among baby bottle brands in New Zealand decreased from 15.8% to 10.9%.
  • Across the 12 months ending September 2026, Medela’s share of searches among baby bottle brands in New Zealand peaked at 17.3% in February 2026 and was lowest at 10.9% in September 2026.
  • Across the 12 months ending September 2026, Medela fell from 3rd to 5th among baby bottle brands in New Zealand.

How did search popularity change for New Zealand baby bottle brands in September 2026?

6 changes

  1. In September 2026, Philips Avent overtook Medela and Dr. Brown's to rank 3rd among baby bottle brands in New Zealand, with 12.2% of the searches.

  2. In September 2026, Tommee Tippee gained share of searches among baby bottle brands in New Zealand, from 39% to 40%.

  3. In September 2026, Medela lost share of searches among baby bottle brands in New Zealand, from 12.1% to 10.9%.

  4. In September 2026, Pigeon lost share of searches among baby bottle brands in New Zealand, from 24.8% to 23.7%.

  5. In September 2026, MAM lost share of searches among baby bottle brands in New Zealand, from 2.1% to 1.6%.

  6. Dr. Brown's’ share of searches among baby bottle brands in New Zealand has gained ground for 3 months in a row, from 10.5% to 11.6% in September 2026.

How are Medela’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Medela’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • medela
  • medela bottles
  • medela breastfeeding
  • medela cream nipple
  • medela nipple shield
  • medela swing
  • medela swing maxi
  • medela symphony
  • renting medela symphony

Do you work for Medela? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Medela compete?

Medela is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Baby bottle brands5th of 610.9%Shown above
Breast pads brands3rd of 424.4%Show ranking
Breast pump brands2nd of 731.8%Show ranking
Milk warmer brands2nd of 343.3%Show ranking
Creator with pink hair and a pink jacket

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