Elvie vs Medela:Which is more popular by branded search in New Zealand?
In August 2026, Medela had more branded searches than Elvie among breast pump brands in New Zealand. Medela was estimated to have 2.3K branded searches compared to Elvie’s 90, and held a 45.4% Share of Search versus Elvie’s 1.8%.
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Which is more popular in search, Elvie or Medela?
Compare the breast pump brands New Zealand parents use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Medela, Elvie. The figures are in the table below the chart.
View monthly share of search table
| Month | Haakaa | Medela | Spectra | Elvie | Willow |
|---|---|---|---|---|---|
| Oct 2025 | 44.9% | 46.3% | 5% | 3.8% | 0% |
| Nov 2025 | 48.7% | 42.4% | 5.6% | 3% | 0.25% |
| Dec 2025 | 48.8% | 43.3% | 4.7% | 3.2% | 0% |
| Jan 2026 | 49.1% | 43.4% | 4.5% | 3% | 0% |
| Feb 2026 | 42.6% | 51.8% | 3.3% | 2.4% | 0% |
| Mar 2026 | 46.8% | 46.1% | 4.7% | 2.5% | 0% |
| Apr 2026 | 48.2% | 43% | 5.4% | 3.4% | 0% |
| May 2026 | 47.3% | 45.4% | 4.7% | 2.5% | 0% |
| Jun 2026 | 47.9% | 44.1% | 5.2% | 2.7% | 0% |
| Jul 2026 | 44.8% | 47% | 6.3% | 1.9% | 0% |
| Aug 2026 | 47.2% | 45.4% | 5.6% | 1.8% | 0% |
| Sep 2026 | — | — | — | — | — |
How has the Elvie and Medela comparison changed over the last 12 months?
3 findings
- Medela was ahead of Elvie in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Elvie’s estimated Share of Search among breast pump brands in New Zealand moved from 3.8% to 1.8%, and its estimated monthly branded searches moved from 160 to 90.
- Across the 11 months ending August 2026, Medela’s estimated Share of Search among breast pump brands in New Zealand moved from 46.3% to 45.4%, and its estimated monthly branded searches moved from 2K to 2.3K.
How did search popularity change for New Zealand breast pump brands in August 2026?
3 changes
In August 2026, Haakaa overtook Medela to take the highest estimated Share of Search among breast pump brands in New Zealand, at 47.2%.
In August 2026, Medela lost estimated Share of Search among breast pump brands in New Zealand, from 47% to 45.4%.
Estimated monthly branded searches for Elvie in New Zealand fell 43.8% over 11 measured months, from 160 to 90 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Elvie’s and Medela’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Elvie
6 branded search terms
- elvie
- elvie breastfeeding
- elvie breastpump
- elvie com
- elvie near me
- elvie nz
Medela
13 branded search terms
- medela
- medela bottles
- medela breastfeeding
- medela contact nipple shield
- medela cream nipple
- medela near me
- medela nipple shield
- medela nz
- medela online
- medela swing
- medela swing maxi
- medela symphony
- renting medela symphony
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.