MAM vs Medela:Which is more popular?
In September 2026, Medela had more branded searches than MAM among baby bottle brands in New Zealand. Medela had about 1,750 branded searches, while MAM had 250. Medela made up 10.9% of all baby bottle brand searches we track, and MAM accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about baby bottle brands, neither MAM nor Medela appeared in any of the five answers.
Who do people search for more?
Medela, about 7 searches for every 1 for MAM
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top baby bottle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither MAM nor Medela showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Philips Avent1st
Pigeon2nd
Tommee Tippee3rd
Dr. Brown's4th- Medela–
MAM–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pigeon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Philips Avent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dr. Brown's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tommee Tippee4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Medela0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MAM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby bottle brands
5 answers
Asked ChatGPT
“Which baby bottle brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby bottle brands in New Zealand?”
Asked ChatGPT
“What's the best baby bottle brand in New Zealand for newborn feeding?”
Searched Google, AI Overview
“best baby bottles”
Searched Google, AI Overview
“anti colic bottles nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is MAM or Medela more popular in search?
This chart shows how often people search Google for MAM and Medela by name. Each line represents a brand's share of searches for all six baby bottle brands we track, month by month, from searches in New Zealand.
Share of searches by month for Medela, MAM. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tommee Tippee | Pigeon | Philips Avent | Dr. Brown's | Medela | MAM |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 20.1% | 11.4% | 11.9% | 15.8% | 2.3% |
| Nov 2025 | 37.1% | 22% | 12.1% | 12.7% | 14.1% | 2% |
| Dec 2025 | 38.5% | 19% | 14.1% | 13% | 13.5% | 2% |
| Jan 2026 | 39.9% | 21.6% | 12.5% | 10.9% | 12.8% | 2.4% |
| Feb 2026 | 35.3% | 20.7% | 12% | 11.9% | 17.3% | 2.7% |
| Mar 2026 | 37.4% | 23.4% | 12.2% | 11.7% | 13.7% | 1.7% |
| Apr 2026 | 36.3% | 24.5% | 12.3% | 11.7% | 13.3% | 2% |
| May 2026 | 38.4% | 23% | 11.8% | 10.8% | 14% | 2% |
| Jun 2026 | 36.5% | 26.7% | 11% | 10.5% | 13.3% | 2% |
| Jul 2026 | 37.8% | 25.7% | 10.4% | 10.6% | 13.9% | 1.6% |
| Aug 2026 | 39% | 24.8% | 10.8% | 11.2% | 12.1% | 2.1% |
| Sep 2026 | 40% | 23.7% | 12.2% | 11.6% | 10.9% | 1.6% |
How has the MAM and Medela comparison changed over the last 12 months?
3 findings
- Medela was ahead of MAM in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MAM’s share of searches among baby bottle brands in New Zealand moved from 2.3% to 1.6%, and its estimated monthly branded searches moved from 280 to 250.
- Across the 12 months ending September 2026, Medela’s share of searches among baby bottle brands in New Zealand moved from 15.8% to 10.9%, and its estimated monthly branded searches moved from 1.9K to 1.8K.
How did search popularity change for New Zealand baby bottle brands in September 2026?
3 changes
In September 2026, Philips Avent overtook Medela and Dr. Brown's to rank 3rd among baby bottle brands in New Zealand, with 12.2% of the searches.
In September 2026, Medela lost share of searches among baby bottle brands in New Zealand, from 12.1% to 10.9%.
In September 2026, MAM lost share of searches among baby bottle brands in New Zealand, from 2.1% to 1.6%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using MAM’s and Medela’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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