Brandwave

How popular isPhilips Avent?

In September 2026, people searched for Philips Avent by name about 1,960 times in New Zealand, a 42% increase from the previous year. These searches made up 12.2% of all New Zealand baby bottle brand searches, placing Philips Avent third out of six brands. When we asked both ChatGPT and Google AI Overviews about baby bottle brands, Philips Avent appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Philips Avent is the third most searched of 6 competitors and the most recommended in AI answers.

  1. Tommee TippeeShare of searches 40%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. PigeonShare of searches 23.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Philips AventShare of searches 12.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Dr. Brown'sShare of searches 11.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  5. MedelaShare of searches 10.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+1 more

Philips Avent website (opens in a new tab)

Follow Philips Avent and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top baby bottle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philips Avent appeared in all five answers. Philips Avent is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips Avent1st
  2. Pigeon2nd
  3. Tommee Tippee3rd
  4. Dr. Brown's4th
  5. Medela–
  6. MAM–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pigeon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips Avent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dr. Brown's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tommee Tippee4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Medela0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MAM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby bottle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which baby bottle brands compete with Philips Avent?

Philips Avent against baby bottle brands in New Zealand, by month

Share of searches by month for Tommee Tippee, Pigeon, Philips Avent, Dr. Brown's, Medela. The figures are in the table below the chart.

View monthly share of searches table
MonthTommee TippeePigeonPhilips AventDr. Brown'sMedelaMAM
Oct 202538.6%20.1%11.4%11.9%15.8%2.3%
Nov 202537.1%22%12.1%12.7%14.1%2%
Dec 202538.5%19%14.1%13%13.5%2%
Jan 202639.9%21.6%12.5%10.9%12.8%2.4%
Feb 202635.3%20.7%12%11.9%17.3%2.7%
Mar 202637.4%23.4%12.2%11.7%13.7%1.7%
Apr 202636.3%24.5%12.3%11.7%13.3%2%
May 202638.4%23%11.8%10.8%14%2%
Jun 202636.5%26.7%11%10.5%13.3%2%
Jul 202637.8%25.7%10.4%10.6%13.9%1.6%
Aug 202639%24.8%10.8%11.2%12.1%2.1%
Sep 202640%23.7%12.2%11.6%10.9%1.6%

  1. 1.Tommee Tippee

    40%

    Held 1st. 6.4K estimated branded searches, +0.94% vs prior month. Share +1 points.

  2. 2.Pigeon

    23.7%

    Held 2nd. 3.8K estimated branded searches, -5.9% vs prior month. Share -1.1 points.

  3. 3.Philips Avent

    12.2%

    Moved from 5th to 3rd. 2K estimated branded searches, +10.7% vs prior month. Share +1.4 points.

  4. 4.Dr. Brown's

    11.6%

    Held 4th. 1.9K estimated branded searches, +2.2% vs prior month. Share +0.4 points.

  5. 5.Medela

    10.9%

    Moved from 3rd to 5th. 1.8K estimated branded searches, -11.2% vs prior month. Share -1.2 points.

  6. 6.MAM

    1.6%

    Held 6th. 250 estimated branded searches, -26.5% vs prior month. Share -0.5 points.

Compare popularity between Philips Avent and its closest rivals

Every comparison with Philips Avent

15 comparisons

How has branded search demand for Philips Avent changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Philips Avent in New Zealand rose from 1.4K to 2K.
  • Across the 12 months ending September 2026, Philips Avent’s share of searches among baby bottle brands in New Zealand increased from 11.4% to 12.2%.
  • Across the 12 months ending September 2026, Philips Avent’s share of searches among baby bottle brands in New Zealand peaked at 14.1% in December 2025 and was lowest at 10.4% in July 2026.
  • Across the 12 months ending September 2026, Philips Avent rose from 5th to 3rd among baby bottle brands in New Zealand.

How did search popularity change for New Zealand baby bottle brands in September 2026?

6 changes

  1. In September 2026, Philips Avent overtook Medela and Dr. Brown's to rank 3rd among baby bottle brands in New Zealand, with 12.2% of the searches.

  2. In September 2026, Tommee Tippee gained share of searches among baby bottle brands in New Zealand, from 39% to 40%.

  3. In September 2026, Medela lost share of searches among baby bottle brands in New Zealand, from 12.1% to 10.9%.

  4. In September 2026, Pigeon lost share of searches among baby bottle brands in New Zealand, from 24.8% to 23.7%.

  5. In September 2026, MAM lost share of searches among baby bottle brands in New Zealand, from 2.1% to 1.6%.

  6. Dr. Brown's’ share of searches among baby bottle brands in New Zealand has gained ground for 3 months in a row, from 10.5% to 11.6% in September 2026.

How are Philips Avent’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Philips Avent’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • avent bottles
  • philips avent
  • philips avent dummy
  • philips avent soothie
  • philips avent teats
  • philips avent termometer
  • philipsavent

How the Brand Demand Index is measured

Who owns Philips Avent?

Philips Avent is owned by Philips. Brandwave also tracks Philips Sonicare, Philips, Philips Lumea and Philips Respironics, owned by the same company, in New Zealand.

Do you work for Philips Avent? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Philips Avent compete?

Philips Avent is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Baby bottle brands3rd of 612.2%Shown above
Baby dummy brands5th of 75.6%Show ranking
Breast pads brands4th of 46.4%Show ranking
Baby bottle warmer brands5th of 56.8%Show ranking
Baby steriliser brands5th of 56.8%Show ranking
Baby monitor brands3rd of 67.4%Show ranking
Breast pump brands4th of 79.8%Show ranking
Milk warmer brands3rd of 311.4%Show ranking
Creator with pink hair and a pink jacket

Is Philips Avent your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free