Brandwave

How popular isPhilips Lumea in search?

In August 2026, there were an estimated 970 branded searches for Philips Lumea in New Zealand which is up 16.9% over the last 11 months. Philips Lumea holds 11.8% estimated Share of Search among New Zealand hair removal brands and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Braun Silk-expert31.7%
  2. Nair27%
  3. Veet27%
  4. Philips Lumea11.8%
  5. Ulike2.6%
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Which hair removal brands compete with Philips Lumea?

Philips Lumea against hair removal brands in New Zealand, by month

Share of Search by month for Braun Silk-expert, Nair, Veet, Philips Lumea, Ulike. The figures are in the table below the chart.

View monthly share of search table
MonthBraun Silk-expertNairVeetPhilips LumeaUlike
Oct 202522.8%28.6%32.8%13.4%2.4%
Nov 202529%26.4%30.4%10.6%3.5%
Dec 202532.1%25.3%29.7%11.2%1.7%
Jan 202624.6%29.1%33.3%10.1%2.8%
Feb 202626.7%29.9%32.4%8.8%2.2%
Mar 202633.6%29%29%6.8%1.6%
Apr 202635%26.8%27.2%8.5%2.4%
May 202636.8%23.8%23.3%14.6%1.5%
Jun 202637.3%29.1%24.5%7.5%1.6%
Jul 202637.6%25.2%24.9%10.1%2.1%
Aug 202631.7%27%27%11.8%2.6%
Sep 2026—————

  1. 1.Braun Silk-expert

    31.7%

    held 1st · 2.6K estimated branded searches · -23.5% vs prior month · -5.9 points

  2. 2.Nair

    27%

    held 2nd · 2.2K estimated branded searches · -3.1% vs prior month · +1.7 points

  3. 3.Veet

    27%

    held 3rd · 2.2K estimated branded searches · -1.8% vs prior month · +2.1 points

  4. 4.Philips Lumea

    11.8%

    held 4th · 970 estimated branded searches · +5.4% vs prior month · +1.6 points

  5. 5.Ulike

    2.6%

    held 5th · 210 estimated branded searches · +10.5% vs prior month · +0.5 points

Compare search popularity between Philips Lumea and its closest rivals

How has branded search demand for Philips Lumea changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Philips Lumea in New Zealand rose from 830 to 970.
  • Across the 11 months ending August 2026, Philips Lumea’s estimated Share of Search among hair removal brands in New Zealand decreased from 13.4% to 11.8%.
  • Across the 11 months ending August 2026, Philips Lumea’s estimated Share of Search among hair removal brands in New Zealand peaked at 14.6% in May 2026 and was lowest at 6.8% in March 2026.

How did search popularity change for New Zealand hair removal brands in August 2026?

  1. In August 2026, Veet gained estimated Share of Search among hair removal brands in New Zealand, from 24.9% to 27%.

  2. In August 2026, Nair gained estimated Share of Search among hair removal brands in New Zealand, from 25.2% to 27%.

  3. In August 2026, Philips Lumea gained estimated Share of Search among hair removal brands in New Zealand, from 10.1% to 11.8%.

  4. In August 2026, Braun Silk-expert lost estimated Share of Search among hair removal brands in New Zealand, from 37.6% to 31.7%.

  5. Ulike’s estimated Share of Search among hair removal brands in New Zealand has gained ground for 3 months in a row, from 1.5% to 2.6% in August 2026.

How is Philips Lumea measured?

Brandwave collects information about searches that people make online using Philips Lumea’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • filip lumea
  • lumea
  • philip lumea 9000
  • philips lumea hair removal
  • philips lumea ipl
  • philips lumea ipl 9000 series
  • philips lumea near me
  • philips lumea nz
  • philips lumea prestige

How the Brand Demand Index is measured

Who owns Philips Lumea?

Philips Lumea is owned by Philips. Brandwave also tracks Philips Sonicare, Philips and Philips Avent, owned by the same company, in New Zealand.

Do you work for Philips Lumea? To request corrections or removal please contact us via our support page and we will be happy to assist.

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