Emjoi vs Philips Lumea:Which is more popular in New Zealand?

Name: Emjoi vs Philips Lumea: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Philips Lumea had more branded searches than Emjoi among hair removal brands in New Zealand. Philips Lumea had about 640 branded searches, while Emjoi had 120. Philips Lumea made up 8.8% of all hair removal brand searches we track, and Emjoi accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about hair removal brands, Philips Lumea appeared in three of the five answers and Emjoi in none.

Among hair removal brands in New Zealand in October 2026

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Top hair removal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philips Lumea was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Emjoi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Veet	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Nair	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Braun Silk-expert	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Philips Lumea	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Ulike	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Emjoi	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
SmoothSkin	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Veet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nair3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Braun Silk-expert3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Philips Lumea3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ulike1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Emjoi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SmoothSkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair removal brands

5 answers

Asked ChatGPT
“Which hair removal brand should I buy in New Zealand?”
1. 1Philips Lumea
2. 2Braun Silk-expert
3. 3Veet
4. 4Nair
Asked ChatGPT
“What are the best hair removal brands in New Zealand?”
1. 1Philips Lumea
2. 2Braun Silk-expert
3. 3Veet
4. 4Nair
Asked ChatGPT
“What's the best hair removal brand in New Zealand for smooth legs?”
1. 1Veet
2. 2Nair
Searched Google, AI Overview
“best hair removal”
1. 1Veet
2. 2Ulike
3. 3Braun Silk-expert
Searched Google, AI Overview
“at home hair removal”
1. 1Philips Lumea

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Emjoi or Philips Lumea more popular in search?

This chart shows how often people search Google for Emjoi and Philips Lumea by name. Each line represents a brand's share of searches for all seven hair removal brands we track, month by month, from searches in New Zealand.

Emjoi and Philips Lumea among hair removal brands in New Zealand, by month

Month	Veet	Nair	Braun Silk-expert	Philips Lumea	Ulike	Emjoi	SmoothSkin
Nov 2025	34.5%	27.6%	18.8%	10.3%	5%	2.8%	1.1%
Dec 2025	34.3%	25.8%	23.4%	11.4%	2.4%	1.8%	0.98%
Jan 2026	36.3%	30.4%	17%	10%	3.8%	1.6%	1.1%
Feb 2026	37.2%	32.2%	15%	9%	3.1%	2.4%	1.1%
Mar 2026	34.3%	32.6%	19.3%	7.4%	2.3%	2.5%	1.5%
Apr 2026	33%	29.6%	21.2%	9.1%	3.6%	2.5%	0.91%
May 2026	29.9%	25.2%	19.5%	19.7%	2.3%	2.5%	0.96%
Jun 2026	30.9%	30.9%	22.1%	9.9%	2.7%	2.7%	0.82%
Jul 2026	32.1%	25.9%	21.7%	13.4%	3.4%	2.9%	0.54%
Aug 2026	33.5%	27.3%	17.4%	14.3%	4%	2.3%	1.1%
Sep 2026	31.3%	27.4%	21.2%	13.7%	3.8%	1.8%	0.8%
Oct 2026	34.2%	32.6%	19.1%	8.8%	3.3%	1.6%	0.41%

How has branded search for Emjoi and Philips Lumea changed in New Zealand over the last 12 months?

3 findings

Philips Lumea was ahead of Emjoi in every measured month of the 12 months ending October 2026.
Across the 12 months ending October 2026, Emjoi’s share of searches among hair removal brands in New Zealand moved from 2.8% to 1.6%, and its estimated monthly branded searches moved from 160 to 120.
Across the 12 months ending October 2026, Philips Lumea’s share of searches among hair removal brands in New Zealand moved from 10.3% to 8.8%, and its estimated monthly branded searches moved from 580 to 640.

How did search popularity change for New Zealand hair removal brands in October 2026?

2 changes

In October 2026, Philips Lumea lost share of searches among hair removal brands in New Zealand, from 13.7% to 8.8%.
Emjoi’s share of searches among hair removal brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 1.6% in October 2026.

How are Emjoi’s and Philips Lumea’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Emjoi’s and Philips Lumea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.