Braun Silk-expert vs Veet:Which is more popular in New Zealand?
In October 2026, Veet had more branded searches than Braun Silk-expert among hair removal brands in New Zealand. Veet had about 2,490 branded searches, while Braun Silk-expert had 1,390. Veet made up 34.2% of all hair removal brand searches we track, and Braun Silk-expert accounted for 19.1%. When we asked ChatGPT and Google AI Overviews about hair removal brands, Veet appeared in four of the five answers and Braun Silk-expert in three. Braun Silk-expert and Veet were each mentioned first in two of the four answers.
Who do people search for more?
Veet, about 79% more searches than Braun Silk-expert
Who does AI mention more?
Veet, mentioned in 4 of 5 answers, Braun Silk-expert in 3
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top hair removal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Veet was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Braun Silk-expert was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Braun Silk-expert and Veet were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Veet1st
Philips Lumea2nd
Braun Silk-expert3rd
Nair4th
Ulike5th- Emjoi–
SmoothSkin–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Veet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nair3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Braun Silk-expert3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Philips Lumea3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ulike1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Emjoi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SmoothSkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair removal brands
5 answers
Asked ChatGPT
“Which hair removal brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hair removal brands in New Zealand?”
Asked ChatGPT
“What's the best hair removal brand in New Zealand for smooth legs?”
Searched Google, AI Overview
“best hair removal”
Searched Google, AI Overview
“at home hair removal”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Braun Silk-expert or Veet more popular in search?
This chart shows how often people search Google for Braun Silk-expert and Veet by name. Each line represents a brand's share of searches for all seven hair removal brands we track, month by month, from searches in New Zealand.
Share of searches by month for Veet, Braun Silk-expert. The figures are in the table below the chart.
View monthly share of searches table
| Month | Veet | Nair | Braun Silk-expert | Philips Lumea | Ulike | Emjoi | SmoothSkin |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 34.5% | 27.6% | 18.8% | 10.3% | 5% | 2.8% | 1.1% |
| Dec 2025 | 34.3% | 25.8% | 23.4% | 11.4% | 2.4% | 1.8% | 0.98% |
| Jan 2026 | 36.3% | 30.4% | 17% | 10% | 3.8% | 1.6% | 1.1% |
| Feb 2026 | 37.2% | 32.2% | 15% | 9% | 3.1% | 2.4% | 1.1% |
| Mar 2026 | 34.3% | 32.6% | 19.3% | 7.4% | 2.3% | 2.5% | 1.5% |
| Apr 2026 | 33% | 29.6% | 21.2% | 9.1% | 3.6% | 2.5% | 0.91% |
| May 2026 | 29.9% | 25.2% | 19.5% | 19.7% | 2.3% | 2.5% | 0.96% |
| Jun 2026 | 30.9% | 30.9% | 22.1% | 9.9% | 2.7% | 2.7% | 0.82% |
| Jul 2026 | 32.1% | 25.9% | 21.7% | 13.4% | 3.4% | 2.9% | 0.54% |
| Aug 2026 | 33.5% | 27.3% | 17.4% | 14.3% | 4% | 2.3% | 1.1% |
| Sep 2026 | 31.3% | 27.4% | 21.2% | 13.7% | 3.8% | 1.8% | 0.8% |
| Oct 2026 | 34.2% | 32.6% | 19.1% | 8.8% | 3.3% | 1.6% | 0.41% |
How has branded search for Braun Silk-expert and Veet changed in New Zealand over the last 12 months?
3 findings
- Veet was ahead of Braun Silk-expert in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Braun Silk-expert’s share of searches among hair removal brands in New Zealand moved from 18.8% to 19.1%, and its estimated monthly branded searches moved from 1.1K to 1.4K.
- Across the 12 months ending October 2026, Veet’s share of searches among hair removal brands in New Zealand moved from 34.5% to 34.2%, and its estimated monthly branded searches moved from 1.9K to 2.5K.
How did search popularity change for New Zealand hair removal brands in October 2026?
2 changes
In October 2026, Veet gained share of searches among hair removal brands in New Zealand, from 31.3% to 34.2%.
In October 2026, Braun Silk-expert lost share of searches among hair removal brands in New Zealand, from 21.2% to 19.1%.
How are Braun Silk-expert’s and Veet’s branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Braun Silk-expert’s and Veet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Braun Silk-expert
5 branded search terms
- braun ipl
- braun ipl hair removal
- braun silk expert ipl
- braun silk expert pro
- braunsilkexpert
Veet
9 branded search terms
- veet
- veet cream
- veet depilation
- veet depilatory cream
- veet ipl
- veet sugar wax
- veet warm wax
- veet wax
- veet wax strips
Other head-to-heads among hair removal brands
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