Braun Silk-expert vs Nair:Which is more popular in New Zealand?
In October 2026, Nair had more branded searches than Braun Silk-expert among hair removal brands in New Zealand. Nair had about 2,380 branded searches, while Braun Silk-expert had 1,390. Nair made up 32.6% of all hair removal brand searches we track, and Braun Silk-expert accounted for 19.1%. When we asked ChatGPT and Google AI Overviews about hair removal brands, Braun Silk-expert and Nair each appeared in three of the five answers. Braun Silk-expert was mentioned before Nair in three out of four answers.
Who do people search for more?
Nair, about 71% more searches than Braun Silk-expert
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Braun Silk-expert, named ahead of Nair in 3 of 4 answers
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Top hair removal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Braun Silk-expert was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nair was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Braun Silk-expert was listed before Nair in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Veet1st
Philips Lumea2nd- Braun Silk-expert3rd
- Nair4th
Ulike5th- Emjoi–
SmoothSkin–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Veet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nair3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Braun Silk-expert3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Philips Lumea3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ulike1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Emjoi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SmoothSkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair removal brands
5 answers
Asked ChatGPT
“Which hair removal brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hair removal brands in New Zealand?”
Asked ChatGPT
“What's the best hair removal brand in New Zealand for smooth legs?”
Searched Google, AI Overview
“best hair removal”
Searched Google, AI Overview
“at home hair removal”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Braun Silk-expert or Nair more popular in search?
This chart shows how often people search Google for Braun Silk-expert and Nair by name. Each line represents a brand's share of searches for all seven hair removal brands we track, month by month, from searches in New Zealand.
Share of searches by month for Nair, Braun Silk-expert. The figures are in the table below the chart.
View monthly share of searches table
| Month | Veet | Nair | Braun Silk-expert | Philips Lumea | Ulike | Emjoi | SmoothSkin |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 34.5% | 27.6% | 18.8% | 10.3% | 5% | 2.8% | 1.1% |
| Dec 2025 | 34.3% | 25.8% | 23.4% | 11.4% | 2.4% | 1.8% | 0.98% |
| Jan 2026 | 36.3% | 30.4% | 17% | 10% | 3.8% | 1.6% | 1.1% |
| Feb 2026 | 37.2% | 32.2% | 15% | 9% | 3.1% | 2.4% | 1.1% |
| Mar 2026 | 34.3% | 32.6% | 19.3% | 7.4% | 2.3% | 2.5% | 1.5% |
| Apr 2026 | 33% | 29.6% | 21.2% | 9.1% | 3.6% | 2.5% | 0.91% |
| May 2026 | 29.9% | 25.2% | 19.5% | 19.7% | 2.3% | 2.5% | 0.96% |
| Jun 2026 | 30.9% | 30.9% | 22.1% | 9.9% | 2.7% | 2.7% | 0.82% |
| Jul 2026 | 32.1% | 25.9% | 21.7% | 13.4% | 3.4% | 2.9% | 0.54% |
| Aug 2026 | 33.5% | 27.3% | 17.4% | 14.3% | 4% | 2.3% | 1.1% |
| Sep 2026 | 31.3% | 27.4% | 21.2% | 13.7% | 3.8% | 1.8% | 0.8% |
| Oct 2026 | 34.2% | 32.6% | 19.1% | 8.8% | 3.3% | 1.6% | 0.41% |
How has branded search for Braun Silk-expert and Nair changed in New Zealand over the last 12 months?
3 findings
- Nair was ahead of Braun Silk-expert in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Braun Silk-expert’s share of searches among hair removal brands in New Zealand moved from 18.8% to 19.1%, and its estimated monthly branded searches moved from 1.1K to 1.4K.
- Across the 12 months ending October 2026, Nair’s share of searches among hair removal brands in New Zealand moved from 27.6% to 32.6%, and its estimated monthly branded searches moved from 1.6K to 2.4K.
How did search popularity change for New Zealand hair removal brands in October 2026?
2 changes
In October 2026, Nair gained share of searches among hair removal brands in New Zealand, from 27.4% to 32.6%.
In October 2026, Braun Silk-expert lost share of searches among hair removal brands in New Zealand, from 21.2% to 19.1%.
How are Braun Silk-expert’s and Nair’s branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Braun Silk-expert’s and Nair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Braun Silk-expert
5 branded search terms
- braun ipl
- braun ipl hair removal
- braun silk expert ipl
- braun silk expert pro
- braunsilkexpert
Nair
9 branded search terms
- depilatory nair
- male nair
- nair
- nair body cream
- nair cream
- nair ipl
- nair shower cream
- nair wax
- nair wax stripes
Other head-to-heads among hair removal brands
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