Philips Lumea vs Veet:Which is more popular in New Zealand?
In October 2026, Veet had more branded searches than Philips Lumea among hair removal brands in New Zealand. Veet had about 2,490 branded searches, while Philips Lumea had 640. Veet made up 34.2% of all hair removal brand searches we track, and Philips Lumea accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about hair removal brands, Veet appeared in four of the five answers and Philips Lumea in three. Philips Lumea and Veet were each mentioned first in two of the four answers.
Who do people search for more?
Veet, about 4 searches for every 1 for Philips Lumea
Who does AI mention more?
Veet, mentioned in 4 of 5 answers, Philips Lumea in 3
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top hair removal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Veet was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Philips Lumea was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Philips Lumea and Veet were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Veet1st
Philips Lumea2nd
Braun Silk-expert3rd
Nair4th
Ulike5th- Emjoi–
SmoothSkin–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Veet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nair3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Braun Silk-expert3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Philips Lumea3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ulike1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Emjoi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SmoothSkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair removal brands
5 answers
Asked ChatGPT
“Which hair removal brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hair removal brands in New Zealand?”
Asked ChatGPT
“What's the best hair removal brand in New Zealand for smooth legs?”
Searched Google, AI Overview
“best hair removal”
Searched Google, AI Overview
“at home hair removal”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Philips Lumea or Veet more popular in search?
This chart shows how often people search Google for Philips Lumea and Veet by name. Each line represents a brand's share of searches for all seven hair removal brands we track, month by month, from searches in New Zealand.
Share of searches by month for Veet, Philips Lumea. The figures are in the table below the chart.
View monthly share of searches table
| Month | Veet | Nair | Braun Silk-expert | Philips Lumea | Ulike | Emjoi | SmoothSkin |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 34.5% | 27.6% | 18.8% | 10.3% | 5% | 2.8% | 1.1% |
| Dec 2025 | 34.3% | 25.8% | 23.4% | 11.4% | 2.4% | 1.8% | 0.98% |
| Jan 2026 | 36.3% | 30.4% | 17% | 10% | 3.8% | 1.6% | 1.1% |
| Feb 2026 | 37.2% | 32.2% | 15% | 9% | 3.1% | 2.4% | 1.1% |
| Mar 2026 | 34.3% | 32.6% | 19.3% | 7.4% | 2.3% | 2.5% | 1.5% |
| Apr 2026 | 33% | 29.6% | 21.2% | 9.1% | 3.6% | 2.5% | 0.91% |
| May 2026 | 29.9% | 25.2% | 19.5% | 19.7% | 2.3% | 2.5% | 0.96% |
| Jun 2026 | 30.9% | 30.9% | 22.1% | 9.9% | 2.7% | 2.7% | 0.82% |
| Jul 2026 | 32.1% | 25.9% | 21.7% | 13.4% | 3.4% | 2.9% | 0.54% |
| Aug 2026 | 33.5% | 27.3% | 17.4% | 14.3% | 4% | 2.3% | 1.1% |
| Sep 2026 | 31.3% | 27.4% | 21.2% | 13.7% | 3.8% | 1.8% | 0.8% |
| Oct 2026 | 34.2% | 32.6% | 19.1% | 8.8% | 3.3% | 1.6% | 0.41% |
How has branded search for Philips Lumea and Veet changed in New Zealand over the last 12 months?
3 findings
- Veet was ahead of Philips Lumea in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Philips Lumea’s share of searches among hair removal brands in New Zealand moved from 10.3% to 8.8%, and its estimated monthly branded searches moved from 580 to 640.
- Across the 12 months ending October 2026, Veet’s share of searches among hair removal brands in New Zealand moved from 34.5% to 34.2%, and its estimated monthly branded searches moved from 1.9K to 2.5K.
How did search popularity change for New Zealand hair removal brands in October 2026?
2 changes
In October 2026, Veet gained share of searches among hair removal brands in New Zealand, from 31.3% to 34.2%.
In October 2026, Philips Lumea lost share of searches among hair removal brands in New Zealand, from 13.7% to 8.8%.
How are Philips Lumea’s and Veet’s branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Philips Lumea’s and Veet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Philips Lumea
4 branded search terms
- lumea
- philips lumea ipl
- philips lumea prestige
- philipslumea
Veet
9 branded search terms
- veet
- veet cream
- veet depilation
- veet depilatory cream
- veet ipl
- veet sugar wax
- veet warm wax
- veet wax
- veet wax strips
Other head-to-heads among hair removal brands
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